Dispite the not so impressive lineup from EA’s shooters and other respective genres, probably the biggest event from the Press Conference was their sports games. It was clear that EA Sports has put a lot of time and effort into their sports games to really leave a mark this year at E3.

First, EA announced Madden 13. Powered by the Infinity Engine, Madden 13 shoots for the most realistic physics engine to date. Madden 13 also introduces Connected Career, which combines various career modes from past games and integrates them into an expansive social network career campaign. In Connected Career, the player chooses between a variety of players, from the current roster to popular legends, and works to level them up by completing various tasks to earn experience (XP). Players also have the option to retire their player if they feel they want to change their position, where players will still retain their XP and status.

Players can also manage their team via PC, tablet, or iPad, and can keep up to date on events, status updates, or high scores through the direct twitter feed built into the game. Madden 13 really seems to bring a new life into the sports genre. Also for the Madden series, EA announced Madden Social, a free-to-play Madden game for facebook and various mobile devices. Madden Social is set to launch in the fall.

EA Sports also announced their next game in the FIFA franchise with FIFA 13. The FIFA series promises a new, more in-depth feel to the world of soccer (football outside the US) by incorporating the moves and reflexes of Lionel Messi, one of the world’s greatest soccer players. By incorporating Messi’s playing style, FIFA 13 promises to be one of the most realistic soccer games to date. As for returning fans, those who have FIFA 12 data retain their XP and recieve bonus supplies upon installing FIFA 13. FIFA 13 offers a connection to FIFA games on iPhone, iPad, and Android devices.

EA announced that EA Sports and the UFC will be coming together to release future UFC games through EA Sports, a big break for the UFC in the gaming industry. The future looks bright for the UFC for breaking away from THQ (Toy Headquarters) and joining up with one of the biggest sports game developers of all time.

This year is going to be a hard act for EA to follow, because EA has recently been announced as the worst company in the United States next to previous winners such as AIG and BP. More details about EA’s worst company award can be found here. This year does seem to be the year for EA Sports. With so much involvement in the social aspect of their sports games, and the recent acquisition of the UFC franchise, this year’s lineup of EA Sports games may finally be more than just a glorified DLC expansion of the sports genre.

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At EA’s Press Conference from E3 2012 on Tuesday June 5^th, they announced several games, mostly involving their sports department, EA Sports. EA offered three first-person shooters, a third-person shooter, a Sim game, a massive multiplayer online (MMO) expansion, a racing game, and four sports titles. Part one will cover from EA’s first-person shooters to their racing game.

The first-person shooters that EA announced were Battlefield 3 Premium, Medal of Honor Warfighter, and Crysis 3. Battlefield 3 Premium is a special network system that incorporates early access to future downloadable content (DLC) along with special customization for characters and dog tags. It also includes new weapons and vehicles. Four new DLC game maps will be available, including Close Quarters (a special infantry-only map), Armor Kill (A special vehicle focus map, which is one of the largest game maps to date), Aftermath (A game map that takes place at a city struck by an earthquake), and End Game (which introduces motorcycle combat vehicles). Battlefield 3 Premium is currently out for $49.99, along with the Close Quarters DLC.

The next first-person shooter EA announced was Medal of Honor Warfighter. After the failure of the reboot, simply known as Medal of Honor, this is another attempt by EA’s to revive the Medal of Honor series. However, the only selling points EA expressed for this series revival were the game’s use of the Frostbite engine, and, according to the promo video, the ability to choose which side you want to be on. Will this truly be the revival of the classic series or will it fade off like its previous title?

The last first-person shooter that EA announced was Crysis 3. Using its self-titled “Crysis Engine”, Crysis 3 seems to be a fresh light into the futuristic first-person shooter. Complete with beautiful details and cinematics, Crysis 3 brings intense first person action to this futuristic sandbox shooter.

The third-person shooter EA announced was Dead Space 3. Dead Space 3 seemed to take the survival horror out of third-person survival horror. With amazing action and beautiful direction, Dead Space 3 at first appeared to be a nice continuation of the Dead Space series. Yet this game completely ignores the basis of the Dead Space series. There was a lack in the survival horror aspect as well as the space aspect. With the press conference putting a heavy focus on the drop-in/drop-out multiplayer aspect, will Dead Space 3 be another Resident Evil 5, or will Dead Space break the boundaries between survival horror and action shooter?

EA also announced a return of the Sim builder series with SimCity. SimCity worked to push the limits of what the series was known for, and with the use of the Blast Box Innovation Engine, SimCity hopes to revolutionize the city building genre and bring the series back from its continuous slump. Some features of the New Sim City include trading with neighboring cities, global market trading, city specialization (which will influence the look of the city), as well as many multiplayer features including a shared city, trading with online neighboring cities, and controlling different cities in an open online region. Many of these features were not detailed during the EA Press Conference, but more details will can be found here.

Bioware, owned by EA, also came up to the stage to announce new expansions to their MMO Star Wars: The Old Republic. Bioware announced that there will be new Player versus Player (PvP) warzone maps, ranked PvP character transfers, new available companions, a new playable species, and a new planet to explore. Bioware also announced that there will be a higher level cap, new challenges including a nightmare difficulty, and lastly, starting in July, Old Republic will be free to play up to level 15. Bioware promises to keep Old Republic fresh and up to date for their hardcore fans.

In the field of racing games, EA announced the new addition to the Need for Speed (NFS) series with Need for Speed Most Wanted. With the accepted reboot of Hot Pursuit and the failures that were Shift 2 and The Run, the Need for Speed series hopes to make another comeback with a reboot of Most Wanted. NFS hopes to continue with the more than acceptable success of Hot Pursuit by bringing back the autolog system and making it even more integrated than before, so that there would be a more in-depth competition between fellow online players as they compete to become the most wanted in this open world driving adventure.

The overall presentation of EA’s new games was a bit lackluster this year. But with a few highly anticipated games like Dead Space 3 and Crysis 3, EA hopes to bring its title out of the slump it had gotten itself into. Part 2 will continue with EA Sports’ game releases.

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‘NFL Blitz’ was a popular Midway Arcade series, now owned by EA, which was known for taking its own spin on football. The ‘NFL Blitz’ series was never a “true” adaptation of the sport; NFL simulators were meant for EA Sports’ ‘Madden’ and 2K’s ‘NFL Football 2K’ series while Blitz just stuck with the arcade formula and gave something the lighter sports fans could easily enjoy, chaos on the field and “late hits.”

The Blitz games allowed you to enter cheat codes prior to the game starting, which let you change the look of the field, ball, players, and some gameplay codes that can make things a little easier or harder for you. If you want to know more about Blitz’s history, click here.

On January 3, EA Sports released ‘NFL Blitz’ as a PSN and XBOX Live download. Before this, the last Blitz game to be released was ‘Blitz: The League 2’ in 2008. The League games took the most of the arcade elements out of the Blitz series and went for a more realistic style and brought Blitz into a new hyper violent sports game by including real, and sometimes nasty injuries.

It was because of this that the NFL license dropped from the Blitz games and the series took a downward spiral. Though still entertaining, they were no longer the Blitz series that everyone remembered. That is, until EA picked up the rights and returned Blitz to its former glory.

The Gameplay

For those of you new to the Blitz franchise, be ready for illegal moves, unrealistic plays, crazy teams, and the arcade classic invisible walls. In order to understand how and why these work, you have to know the two rules of Blitz:

Rule #1: There are no rules on the field. Any means for you to take out the ball carrier are allowed, including pass interference. If you are in threat of getting tackled, spin yourself to act as a shield or just knock down your opponents like bowling pins (sound effects included). You may also use your turbo meter to assist against your opponents. Though the meter runs out fast and slowly recharges, if you play your cards right, your team might burst into flames (literally) so you don’t have to worry about your turbo running out.

Rule #2: There are no out of bounds or offsides. There are invisible walls that keep you in the playing field and on your side of the field, until the play has started. This keeps the action simple and heated as well as helps give your character, in defensive position, a running start towards the QB as he runs in place on the line of scrimmage until the ball is hiked.

Worried about the two minute clock since you cannot run out of bounds? At the end of every play the clock stops. It’s just part of the rules of Blitz.

With EA’s revival of the Blitz series, they have returned Blitz to its bright colors, arcade controls, as well as the wacky character skins such as, Ninjas, Robots, Hotdogs, and many more including Zombies (Yes, they do the ‘Thriller’). Some of the new features brought into the series are:

• Blitz Gauntlet, which is where you face three sets of three teams in order to battle the bosses to unlock them as playable skins.
• Blitz Battles, where you go head to head with people online or even join up with a friend to battle others in two on two team battle.
• Elite League, where you build your own personalized team using your favorite players as well as banners and logos from your favorite teams to make your own personalized Blitz team.
• Online Coop, where you join up with an online friend to battle other online teams.
• The Blitz Store, where you use Blitz Bucks (earned through online play) to purchase logos and players for your custom team, gallery images, Fantasy Character skins, or cheat codes (All cheat codes can be used without having to purchase them, except for the fantasy characters).

EA’s ‘NFL Blitz’ is a true revival of the Blitz series and a fantastic game with solid gameplay for both sports and arcade fans. The only complaint I had with the game is that they did not allow late hits at the end of the plays. Besides that EA did a great job with reviving the Blitz series and the game itself does not disappoint.

Score: 4/5

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In a recent interview with Eurogamer.net, Angry Birds developer Rovio revealed the level at which they value themselves. Quoted as being “north” of the estimated $1.3 billion that EA is going to spend on picking up Popcap Games, developer Rovio isn’t planning on selling the Angry Birds name for chump change anytime soon.

For perspective: Popcap Games have been responsible for a very respectable number of games we’ve all sunk at least a few hours into (a conservative estimate for some), such as the Bejeweled series and Plants vs. Zombies. Given the track record of Popcap, is Rovio perhaps being a little unrealistic? Rovio doesn’t think so, according to this quote from the Eurogamer.net interview with Ville Heijari, the VP of franchise development at the Angry Birds developer:

“Of course like any business if the price is right, ha!” he exclaimed. “But we’ve set the bar pretty high from early on, because we really think we have a lot of opportunities with our Angry Birds IP and there’s a lot of creativity at the studio beyond Angry Birds. It was never a strategy here to quickly cash in on anybody who comes waving a wad of cash our way.”

 

There’s something terribly important to consider about Rovio’s self-pricing: they have floated entirely on the Angry Birds intellectual property. For anyone looking to acquire Rovio, it should be considered whether or not they can continue to develop games on the level of Angry Birds. Or perhaps that’s not nearly as important as the Angry Birds property, itself, seeing as the name has produced an exorbitant amount of income for Rovio by this point. Just recently, in fact, Angry Birds surpassed 250 million downloads across all platforms, a number which is undeniably formidable.

Should EA, among other interested parties, be looking instead to buy the Angry Birds property itself, in that case? Just the other day, on my way out of the super-market, there was a claw machine full of Angry Birds plush toys. It’s actually inaccurate to consider it “full,” as well, with the number of plush toys missing indicating that people were at least playing it. I’ve seen people wearing Angry Birds shirts. I’ve seen Angry Birds hats.

There’s even an Angry Birds board game, made by Mattel. Even if I doubt stuffing claw machines is the most lucrative venture for Rovio, it certainly proves that a property based on a fun, but unchanging gameplay archetype can reach a massive level of exposure. We’ll just have to wait and see if Rovio can reproduce the same sort of addiction-creating gameplay in future releases. If Rovio can manage another hit on the scale of Angry Birds – a feat which they seem confident in achieving – then perhaps their price-tag won’t quite seem so outlandish.

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