2012 looks set to be the best year yet as the European Commission offers new thinking and support to quit smoking with their innovative campaign, “Ex-Smokers are Unstoppable.”

A New Year is a new start – and the European Commission is dedicated to helping smokers across the European Union to become unstoppable; finally stopping smoking and enjoying a better life. According to a recent survey, nearly 80 percent of people who make New Year’s resolutions will fail to stick to them, as many lose motivation and focus instead on the downside of not achieving their goals.

Uniquely, “Ex-smokers are Unstoppable” offers an inspiring and motivating approach to quitting smoking, inviting smokers to think again about the benefits of giving up cigarettes, which include better health, better social interaction, more money, and of course, a better quality of life.

In less than half a year, over 150,000 smokers in the European Union have registered with the European Commission’s innovative digital tool iCoach, launched in June 2011. This step-by-step personalized support tool has already helped thousands of smokers across the EU to quit and aims to support thousands more to achieve their New Year’s resolutions and become unstoppable ex-smokers in 2012.

iCoach offers:

- Personalized tips and advice to support smokers to kick the habit

- Regular emails to provide support at every step of the journey to a smoke-free life

- A forum to allow smokers to support each other and share their own inspiring stories

- Graphs showing the user’s progress towards their end goal: Becoming an unstoppable ex-smoker

“I am delighted that “Ex-Smokers are Unstoppable” has helped 150,000 smokers so far,” said Commissioner Dalli. “We look forward to supporting many more thousands of smokers to achieve their goal of a smoke-free life in 2012.

As we enter this new year, there is an opportunity to make 2012 the best year it can be as the “Ex-smokers are Unstoppable” campaign will be even bigger and better. I gave up smoking myself some years ago, and I really understand just how great it feels to be an ex-smoker.”

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New results from a national survey show that over one in ten smokers (13%) in the United States did not disclose their smoking status to their health-care providers (HCP), who are among the most important resources that a smoker could have in quitting successfully.

Furthermore, social stigma around smoking may contribute to why smokers sometimes keep their smoking status a secret from their doctors. The survey of 3,146 adult participants in the U.S. (smokers and former smokers) was conducted using the web-enabled KnowledgePanel, a probability-based panel designed to be representative of the U.S. population.

Researchers from Legacy, a national public health organization dedicated to building a world where anyone can quit, say that while a majority of smokers did admit their smoking status, only one-quarter sought help from their doctors or health care providers during their last quit attempt. Although most smokers surveyed stated they are honest with their health care provider (HCP), one in ten smokers reported they do not disclose their smoking status. The findings have important implications for how HCPs can more effectively reach smokers with resources to help them quit.

“Health care providers play a critical role in reaching smokers with appropriate messages and resources for quitting, especially now that insurance coverage has expanded to include some smoking cessation treatments. It becomes a missed public health opportunity if what amounts to more than six million smokers in the United States do not talk to doctors and nurses about smoking and quitting,” said Cheryl G. Healton, Dr. PH, President and CEO of Legacy.

Using a nationally representative panel, researchers surveyed smokers and former smokers to examine issues that might affect a smokers’ decision to conceal their smoking status. The results found that smokers who concealed their smoking from HCPs were more likely to perceive high smoking-related stigma compared to those who had not ever concealed their smoking.

“There has been a significant shift in the social climate around tobacco and smoking in our country in recent years as people recognize the health consequences of tobacco and second-hand smoke. As an unintended result of higher prices of cigarettes, increased measures to ban smoking in public places, and create smoke-free workplaces, many smokers may feel marginalized and less compelled to discuss smoking with their physicians and other providers,” said Healton.

To address the void between doctors and all smokers, Legacy has developed a guide for HCPs with strategies on how to conduct more meaningful and effective conversations with their patients about smoking and quitting. “If we can start the conversation by acknowledging smoking behavior, we can get smokers on a path to quit,” Healton said.

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