Liverpool, England – Football brand stamps its mark with cutting edge kit that redefines high performance Warrior  has officially unveiled its highly anticipated 2012/13 Liverpool FC home kit. Combining revolutionary design and technology, the new kit is a celebration of the Club’s renowned heritage with inspiration drawn from Liverpool FC legends of old.

Developed out of the brand’s global football headquarters in Wilmslow, England, the new Liverpool FC kit has been constructed by a hand-picked team of design and development experts.

Head of Warrior Football Richard Wright believes the new LFC kit will smash expectations.

“By partnering our knowledge of making high performance sports apparel with Liverpool FC’s rich history, Warrior has successfully created a kit that will empower players with the means to dominate. Our goal is to breathe new life and energy into the game of football, to make people sit up and take notice by redefining expectations,” said Wright.

Warrior has stamped its mark on the Liverpool FC home kit by introducing a number of signature features.

Inspiration behind the kit was drawn from the 1964/65 version, worn under Club legend, Bill Shankly. The cult manager believed the high-risk red gave players a physical and psychological edge over their opponents.

The iconic amber yellow Liver Bird emblem has been re-introduced to the new kit, taking centre stage on the shirt as the Club’s crest. Reminiscent of the strip worn between 1976 and 1985 – a time recognised as one of Liverpool FC’s golden eras – the crest has been fully embroidered on to the shirt for only the second time in the Club’s history.

Marking a world-first in football, the kit has been designed using War-Tech, a revolutionary apparel system engineered by Warrior. At the heart of War-Tech lies Scafe, an innovative, antimicrobial fabric made with coffee grounds. As well as being environmentally friendly, Scafe is fast drying, assists with odor control and provides UV protection.

To further ensure the highest level of performance, the main body of the Liverpool FC shirt is designed with durable water resistant technology, a hydro-phobic development that rejects external moisture and helps maintain dryness. Under-arm four-way stretch mesh fabric also allows for full-range movement, functionality and air flow to help regulate temperature in key heat areas during games.

LFC captain Steven Gerrard, who was recently given the England captain’s arm band for the European Championships, believes the new Warrior kit is one of the best in the Club’s history.

“Warrior has designed a kit that embodies everything that is great about Liverpool Football Club,” said Gerrard. “I’m extremely happy with the reintroduction of the amber yellow Liver Bird crest and the stitching gives it that extra touch of quality. For fit, comfort and functionality, it’s one of the best kits I’ve worn – the fans will love it.”

Liverpool FC will wear the groundbreaking new-look home kit for the first time against Toronto FC on 21 July, during the Club’s summer tour of North America. The kit will be available to purchase from http://www.liverpoolfc.tv.

With a number of exciting club and player signings on the horizon, it is clear Warrior remains true to its brand philosophy of, we come not to play.

Image Courtesy of  Jaggat / Shutterstock.com

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Liverpool Football Club took to the field at Ewood Park on Tuesday night in the midst of their worst run of form in 50 years. Normally considered a routine victory for the club from Merseyside, especially given the precarious position of opposing side Blackburn Rovers, victory was anything but assured for Kenny Dalglish’s men.

An electric start for the visitors saw Liverpool take a two goal lead thanks to some lethargic defending from Blackburn and two Maxi Rodriguez strikes. It was not long after however and Liverpool’s recent run of form seemed to kick in, first with the sending off of goalkeeper Alexander Doni, albeit substitute goalkeeper Brad Jones saved the resulting penalty, and two goals from Rovers striker Yakubu had levelled the scores.

With time running down and Liverpool having been forced to play with just ten men for the majority of the match, Blackburn were increasing the tempo and trying to find a goal which would earn them an invaluable three points. Unfortunately for the home fans however, it was the much maligned Liverpool forward Andy Carroll who grabbed a winner, powering a header beyond the helpless Paul Robinson.

Liverpool may not have played their best football this season, but they have also had their fair share of bad luck, and this game may signal a change in fortunes for the club. Having lost games in the dying minutes with alarming regularity this season, the result against Blackburn will have come as sweet relief to many of Liverpool’s fans and players, none more so than out -of-form striker Carroll.

The former Newcastle man has suffered a torrid start to his Liverpool career, notching just nine goals in his first 50 appearances for the club, much of which has been attributed his inflated transfer fee of £35 million and the resulting loss of confidence after he was unable to perform to a standard befitting the fee in his first few months on Merseyside.

This late goal could change everything for Carroll. The relief and joy of scoring was clearly visible on Carroll’s face as he ran off to celebrate his winning goal, and has already warned local rivals Everton that his side are high no confidence as they head into their FA Cup Semi-Final at Wembley on Saturday.

The challenge for Dalglish remains to get the best out of both Carroll and fellow striker Luis Suarez when they are both on the pitch together, and is an unenviable task. Should Dalglish succeed however, then the rest of the English Premier League will need to sit up and take notice as the physicality and aerial ability of Carroll interspersed with ball skills and finishing of Suarez could yet be a feared strike force.

Far more important than the three points received for the victory, as Champions League qualification is no longer a realistic proposition for Liverpool, is the sense of belief that it will have given back to the players whose lack of confidence has been visible in recent displays. Although not yet a squad capable of challenging for the EPL, they are a talented group who will feel confident about their chances of picking up their second trophy of the season in the FA Cup.

Although the result is anything but a foregone conclusion for either side, with both the red and blue halves of Merseyside descending on Wembley this Saturday one thing can be taken for granted, there’s going to be fireworks.

Image Courtesy of  AHMAD FAIZAL YAHYA / Shutterstock.com

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In what seemed more befitting a movie screen than in a soccer match, Thierry Henry was welcomed back to the Emirates Stadium and in return, scored the winning goal for Arsenal in a 1-0 FA cup win over Leeds United on Monday, pushing the club into the fourth round of the FA Cup to face Aston Villa at the end of January.

Henry’s goal for the North London club sincerely verified Arsenal manager Arsene Wenger decision to bring the French striker back to the club on January 6, on loan from New York Red Bulls, to cover for Gervinho and Marouane Chamakh, who are currently participating in the 2012 Africa Cup of Nations. His performance also extended his already impressive goal record with the club to a 227 total.

Wearing the number 12 on his jersey instead of his recognizable number 14, which at the time of his loan is being worn by Theo Walcott, Henry was substituted into the match in the 68^th minute and received a standing ovation for his second debut with Arsenal. Ten minutes later, Henry was able to slip behind the Leeds defenders and put the ball into the bottom-right corner, giving Arsenal the only goal of the match, and the lead that would allow them to continue in the FA Cup tournament.

”The feeling I had when I scored was amazing,” the 34-year-old Henry told ESPN television. ”I think I will always remember tonight.” The outcome of the match provoked flashbacks of Henry’s previous reign at Arsenal which lasted from 1999-2007. The eight-year long stint with the English club turned Henry into one of the most successful players for ‘The Gunners’ in the early 21^st century, making him a legend in club history.

Henry’s career has gotten him the Premier League Golden Boot four times; he won the FIFA World Cup with France in 1998, and also won the UEFA Champions League with Barcelona in 2009. At the age of 34, Henry is still going strong, winning more trophies and awards for whoever he plays for.

Although he is set to return to the United States in March, Henry will be sure to provide goal opportunities on English ground throughout his stay and cement his affectionate place in the hearts of Arsenal fans. By season end, he might even have created other opportunities for himself and his future career.

CHEN WEI SENG / Shutterstock.com

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After today’s FA Cup matches that included a Manchester United victory against their cross-town rival, Manchester City, the matches for the fourth round of the FA Cup were drawn, pairing Liverpool and Manchester United together in what is sure to be a hostile match due to the recent events involving racist comments made between players.

The current hostility between the two clubs began after the last match played between the two teams, in which Liverpool striker Luis Suarez was banned for eight matches after being found guilty by the EFA of racially abusing Manchester United defender Patrice Evra.

Liverpool beat Oldham Athletic Friday night to continue on in the FA Cup race; however, the game was overshadowed by accusations that Liverpool fans racially abused an Oldham player. Manchester United beat their neighboring rivals Manchester City on Sunday after a Manchester City player received a red card and was kicked out of the game.

Arsenal is set to face Leeds United on Monday to see who will be continuing in the competition and facing Aston Villa at the end of the month.

Matches that were drawn today to be played January 28^th and 29^th included:

• Arsenal or Leeds United vs. Aston Villa
• Blackpool vs. Sheffield Wednesday
• Brighton or Wrexham vs. Newcastle United
• Dagenham & Redbridge or Millwall vs. Southampton
• Derby vs. Stoke
• Everton vs. Fulham
• Hull vs. Crawley
• Liverpool vs. Manchester United
• Macclesfield or Bolton vs. Swansea City
• MK Dons or Queens Park Rangers vs. Chelsea
• Nottingham Forest or Leicester City vs. Swindon
• Sheffield United vs. Birmingham or Wolverhampton
• Stevenage vs. Middlesbrough
• Watford vs. Tottenham
• West Bromwich Albion vs. Norwich City

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