New York, U.S.A - If you were suddenly granted superpowers, would you save the world, or just get laid? Meet the most unconventional group of anti-heroes yet in the most provocative sci-fi series ever made. And only Logo has the guts to bring this breakout hit from across the pond to American television. Fans can look forward to all four seasons of “Misfits” in the upcoming months. Sexy, dark, and defiantly British, the first season of “Misfits” (six, one-hour episodes) premieres July 19, 2012.

When a group of law-breaking 20-somethings are suddenly vested with supernatural powers during a freak electrical storm, their already out-of-control lives are plunged into even deeper chaos. The rough and rebellious clan includes characters Nathan Young (Robert Sheehan), Simon Bellamy(Iwan Rheon), Curtis Donovan (Nathan Stewart-Jarrett), Kelly Bailey (Lauren Socha), and Alisha Bailey (Antonia Thomas).

Whether it’s turning back time, or throwing people into a sexual frenzy, their newfound abilities prove to be as troublesome as they are strange. As they come to terms with their powers, these teens will have to decide how to use them and whether to do so for good or just for good times. Take the supernatural formula, give it a bad attitude, a punk haircut, and hit of ecstasy—and you’ll get an idea of just what makes this series so wildly different.  “Misfits” joyfully crosses lines, defies expectations, and could only appear in the U.S. on Logo.

“We’re proud to introduce the U.S. television audience to this beloved series, which is like the mutant offspring of ‘True Blood’ and ‘X-Men,’” said Marc Leonard, Senior Vice President of Multiplatform Programming, Logo. “‘Misfits’ is the perfect series for our Logo viewers who will appreciate how the show’s underdogs rise up, take center stage and start blurring the lines of morality, sexuality, gender and reality itself.”

Produced by Clerkenwell Films and distributed by BBC Worldwide, the series has enjoyed acclaim from critics, winning multiple BAFTA Television Awards including Best Drama Series in 2010, as well as earning an impressive 1.9 million Facebook fans across the globe, with over a hundred thousand stateside Facebook fans eagerly anticipating the U.S. premiere.

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Socialbakers announced that it has launched a campaign to identify the most (and least) influential, engaging and popular presidential candidates on Facebook, including President Obama, via public information on the world’s largest social network.

Socialbakers’ social media analytics tracked more than 10 million Facebook Pages and Places and billions of individual user interactions. All findings are available through a new political infographic and microsite about each candidate on Facebook. With the upcoming Iowa caucus, this groundbreaking research reveals what drives engagement, influence and conversations for all eight Democratic and Republican presidential political candidates on Facebook.

Socialbakers tracked interactions between December 1-31 to measure engagement and changes in online candidate popularity. Socialbakers will also track the same information for January’s New Hampshire primary and upcoming debates and other newsworthy events. According to a recent Pew study, Facebook users are more politically engaged and are more than twice as likely to participate in political meetings or rallies. Socialbakers new infographic outlines which candidates are leading, and which are lagging.

“Politicians and brands have a tremendous opportunity to go beyond counting the number of ‘fans’ or ‘likes’ – they must pay attention to why people are talking about them and what they care about,” said Jan Rezab, Socialbakers CEO. “Fan and community engagement is the key to success. Politicians today can measure public information about Facebook user engagement to make more intelligent decisions about what to post, when to post and how to best stimulate conversation.”

Key Finding: User Engagement, Viral Reach and Popularity:

Viral Reach (The total reach for each candidate when people “like” and comment, multiplied by the average number of friends per Facebook user to provide a comparable number)

• Ron Paul has the highest overall viral reach, followed by Mitt Romney and Rick Perry
• Ron Paul leads with 59,554 “people talking about” him this past week (second to Obama)
• Rick Perry has the most engaging single-post amongst all candidates, followed by Jon Huntsman and Newt Gingrich
• Obama’s most engaging post was a family portrait, yet had the lowest overall engagement rate* when compared to the other candidates
• Ron Paul increased engagement rate by 69 percent, followed by a near tie between Rick Perry and Newt Gingrich, with a 58-percent increase and 57-percent increase respectively
• Rick Santorum decreased engagement rate by -7 percent

Peer-to-Peer Interaction (all debates, comments, conversations to each other’s posts on candidate’s page)

• Michelle Bachmann leads in person-to-person interactions among Facebook users, followed by Ron Paul and Jon Huntsman
• Obama leads with 50 percent of the total interactions. Ron Paul leads the Republican Party with 19 percent, which is 2x and 3x higher than Mitt Romney and Rick Perry.

Candidate’s Facebook Fans:

• Obama is leading with the most number of fans at 24 million, followed by Mitt Romney at 1.3 million, Ron Paul with 672,483 and Michelle Bachmann with 460,336.
• Rick Santorum has the fastest-growing fan base throughout the last 30 days (23-percent growth) surpassing Jon Huntsman’s growth (18-percent growth).

*Engagement rate: The number of “likes” and comments per post divided by a candidate’s number of fans.

Rich Koele / Shutterstock.com

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