California, U.S.A. –– NT7 Games Inc. is pleased to bring you its first foray into the social games territory with “Towers of Babble” – The only word puzzle game of its kind in which players literally play in three dimensions.

“I’ve always been a fan of word games, and have drained countless iPhone batteries with my thirst for new experiences.” says Adam Saslow, co-founder of NT7 Games, and a former producer at Treyarch Studios, the developer behind the mega-franchise ‘Call of Duty: Black Ops’. “No matter how many word games I play though, I’m always left wanting just a little more. So when we set out to define what our word game would look like, we decided to think outside the box – literally.”

Towers of Babble is a unique new entry to the word puzzle game space. Powered by the popular 3d game engine ‘Unity3D’, Towers of Babble is built upon a 3 dimensional board. Players use tiles to build words off of their opponents’ words, and multiply their scores strategically. The difference in Towers of Babble is, players can lay tiles on top of other tiles, adding a whole new dimension to the game.

“Now, instead of racing for those Double Word and Triple Letter spaces, your best moves may actually be upward, not outward,” Saslow continues. “This new frontier creates a unique style of gameplay, and challenges fans of word games in ways they can’t possibly imagine without trying it for themselves!”

Towers of Babble is Free-to-Play, supports offline play against an A.I. of varying difficulties, online play against other players or your Facebook friends, and features an in-game store where players can unlock bonus features like ‘Best Word’ tokens or the ‘Score Analyzer’ to help you plot your next move. And with over 50 Game Center achievements and global leaderboards, Towers of Babble boasts the kind of replayability mobile games enthusiasts have come to expect. Towers of Babble is now available for the iPhone, iPad, and iPod Touch in the Apple App Store.

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McCann Truth Central, the global thought leadership unit of McCann, released ’12 Truths About Social in 2012′ recently at the International Consumer Electronics Show. Culled from a series of research studies conducted across 19 countries, 30+ focus groups, and 12,000+ online studies, these ‘truths’ illuminate the impact of the social media landscape on consumers and brands.

Truth # 1: The Nature of What’s Private and Public Has Changed
The monumental rise of social networking has caused a huge shift in the nature of what people believe is private. 75% globally agree, “People share far too much information online these days.”

Truth # 2: There’s no Shame in Being a ‘Stalker’
With the advent of social media outlets, peoples’ walls have come down in the context of personal information. 1 in 3 people have Googled people they hardly know, and 1 in 4 have read a partner or friend’s text messages.

Truth # 3: Consumers are Spending More Time Monitoring Their ‘Personal Brand’
Consumers around the world admitted to multiple online personalities. In emerging markets like India, 35% of people say that they monitor their online brand by Googling themselves more than once a month.

Truth # 4: Consumers Have a Growing and Complex Ecosystem of Friends
‘Connecting’ to a broader network of friends has replaced the singular need to ‘belong’ to a tight-knit group of friends. 47% of youth globally want to be remembered for the quality and quantity of their connections.

Truth # 5: Even within the Complex Online World of Friendships, Consumers Still Know What Makes a Real Friend
In these new, online spaces for people to be social, a lot of fake friends have cropped up. Yet data indicates the values that make a real friend are quite clear. Asked which values they seek in a best friend, young people globally opted for ‘truthful’, chosen by 42%.

Truth # 6: The Need to Broadcast Oneself Is Constant
Southern countries are embracing new technology and are much more keen to share about their lives. 80% of Chileans and 77% of Indians agree that they like sharing thoughts and opinions with friends online, versus only 46% in the UK and 31% in Japan.

Truth # 7: Everyone Now Has Some Type of Audience

Truth # 8: Everyone will become More Focused on Their Own Online Story
With the introduction of Facebook Timeline people will become even more focused on their own story.

Truth # 9: Brands Should become part of Their Consumer’s Personal Stories
As brands offer more events and experiences to consumers, recognize that there is a lifecycle within the consumer timeline – each stage will be reflected through social media.

Truth # 10: Social Proof is a Powerful Force in Marketing
Globally, over 90% of 16-30 year olds agree with the statement “if a company or brand impresses me in some way, I will make a point of telling my friends about it.”

Truth # 11: If Brands Seeks Advocacy, Make it Worthwhile to The Consumer
37% of the global population known as ‘Savvy Shoppers’ are willing to engage with and socialize with brands and businesses, but want to receive something tangible in return.

Truth # 12: When it comes to socializing with brands, customers want value
Globally, 86% of consumers understand that there are major benefits associated with sharing data with businesses online.

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