On April 9, The Weinstein Company (TWC) announced that Justin Bieber continues to lend his support to the fight against bullying with use of his song “Born To Be Somebody” in BULLY’s newest TV spot.

The spot premiered on Fandango Monday, April 9, just days before the film is released wide with a PG-13 rating in cities all over the country, and will begin airing on TV as well: http://bit.ly/IbqeJE

“My fans are always up for supporting a great cause. It’s one of the things I’m most proud of as an entertainer,” said Bieber. “I hope they see BULLY with their friends and help start the conversation so we can end bullying.”

“We’re honored that Justin has decided to support this film and the movement that surrounds it,” said TWC President of Marketing Stephen Bruno.

Bieber joins a long list of celebrities who have graciously supported the film’s mission and was one of the dozens of stars who helped #BullyMovie trend on Twitter recently raising further awareness as the film approached its release in theaters.

Other celebrities have stepped out in their own ways to help get the word out including: Ellen DeGeneres featuring the families from the film on her show; Meryl Streep and attorneys David Boies and Ted Olson hosting an NYC screening; Victoria Justice, Giuliana Rancic and Joel McHale hosting the LA premiere; Anderson Cooper and Kelly Ripa hosting an NYC screening;Anderson Cooper hosting a town hall special on CNN to discuss bullying with Dr. Phil, Kelly Ripa and BULLY director Lee Hirsch; Tommy Hilfiger designing t-shirts; and many other supporters shooting PSAs.

Companies including Bing and Twitter have partnered to help in the quest to reach as many parents, teachers and children as possible. And, in a move that inspired and rallied hundreds of thousands of supporters, Michigan high school student Katy Butler garnered more than half a million signatures on her petition to the MPAA on Change.org to lower BULLY’s R rating, which subsequently happened last week.

Efforts to pass the Safe Schools Improvement Act are also in the works after TWC Co-Chairman Harvey Weinstein’s recent meeting with Senator Bob Casey. This bill will amend the Elementary and Secondary Education Act of 1965 to address and take action to prevent bullying and harassment of students.

BULLY leads all non-fiction films so far for 2012 with its strong opening weekend attendance.

Image Courtesy of  Featureflash / Shutterstock.com

The article Justin Bieber’s ‘Born To Be Somebody’ for BULLY Spot appeared first on The Toonari Post - News, Powered by the People!.

On the eve of Academy Awards weekend, moviegoers have voted DreamWorks Pictures’ The Help as the Best Picture of the Year in Fandango’s fourth annual Fan Choice Awards. The awards are based on a survey of tens of thousands of film fans on Fandango, the nation’s leading moviegoer destination.

With the majority of the vote (27%), the Oscar-nominated drama The Help beat the wildly popular blockbusters, Harry Potter and the Deathly Hallows, Part 2 (14%) and The Twilight Saga: Breaking Dawn, Part 1 (9%). The awards will be presented at CinemaCon during its 2012 “Big Screen Achievement Awards” Ceremony on Thursday, April 26th in The Colosseum at Caesars Palace in Las Vegas.

“Fandango’s Fan Choice Awards have previously gone to fantasy and action films, including installments from the Harry Potter and Twilight sagas, so the selection of a Southern period piece, like The Help, is surprising,” said Chuck Walton, editor-in-chief of Fandango. “This could bode well for the Oscar-nominated film, which has captured moviegoers’ attention. Among all major 2011 releases, The Help received the best fan reviews and ratings on our site – there’s clearly an under-served audience hungry for adult entertainment.”

In addition to voting for the Best Picture Award, thousands of Fandango moviegoers rallied behind their favorites in several unusual categories, including:

• Most Mind-Blowing Action Sequences: Transformers: Dark of the Moon
• Best Movie Dog: Snowy – The Adventures of Tintin
• The “Women Behaving Badly” Award: Cameron Diaz – Bad Teacher
• Most Unexpected Surprise – Rise of the Planet of the Apes
• The Cutest Movie of the Year – The Muppets

For more details, go to http://awardswatch.fandango.com.

The Fandango Fan Choice Award best picture presentation will take place at CinemaCon, the official convention of the National Association of Theatre Owners (NATO), taking place from April 23 –26, 2012.

“Access Hollywood”s Billy Bush will emcee the Final Night Festivities at CinemaCon 2012, the largest and most important gathering of cinema owners from around the world.

Image Courtesy of   https://www.facebook.com/thehelpmovie

The article Fandango’s Fan Choice Awards: ‘The Help’ Best Picture of the Year appeared first on The Toonari Post - News, Powered by the People!.