9 1/2 recycled plastic bottles = 1 dress. That’s the future when it comes to sustainable clothing production from the Danish Fashion Brand, Jackpot. Material recycling is currently the most environmentally friendly type of production on the market. So it is really a natural step for Jackpot’s designers to include recycled polyester in the clothing collections, which also feature organic cotton, linen, alpaca wool and Tencel.

An elegant grey dress, adorned with three exotic parrots, will be introduced as part of the spring collection 2012 from Jackpot. The dress is made of the polyester extracted from 9 1/2 plastic bottles!

With an appealing print in dusty purple cropped sleeves and delicately formed waist, there is nothing “recycled” about it. On the contrary, the dress combines the values of a perfect look, a good price and ethical environmental concerns. And who would have imagined all this could be achieved from just 9 1/2 plastic bottles?

“Pure Love by Jackpot” now uses two types of polyester, won from pre-consumer recycled industrial polyester-production bi-products and post-consumer recycled plastic bottles. Both types help spare the environment and provide a fine alternative to organic cotton and linen.

To date, Jackpot has sold 950,000 pieces of sustainable clothing and used 430 tonnes of organic cotton in the clothing collections. The dress bears the same print as the season’s Donation T-shirt and takes the Jackpot’s tradition of sustainable fashion one step ahead. The Eriana Dress will be in stores from February 2012 with a retail price of price of DKK 999 or Euro 129.95.

Jackpot Organic – Sustainable Fashion

Jackpot was one of the first fashion brands in Scandinavia to launch a collection of organic cotton. The company prides itself on being front-runners in the evolution of sustainable fashion Recycled Polyester (recycled plastic bottles) is one of the most environmentally friendly fabrics, and this season you can find beautiful dresses, skirts, knits and blouses made of recycled plastic bottles.

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Yes, you have read it right!  It´s not about the color – Green fashion is based on three premises: reuse, reduce and recycle. It consists in reusing objects that you already have or using them for recycling it. It also consists in reducing the use of pesticides or chemical products that are used to make clothes.

For making a pair of pants or a t-shirt they usually use some chemical products that go straight through the material that sometimes has caused intoxication after using that clothe. This doesn’t just happen in the countries with lack of regulation; there have been several cases in the United States as well. Designer Anne Salvatore, is an example of fashion green designers. Since she was pregnant, she moved from her fast paced city environment to a ‘green style’.

She even recalled her brand as ‘Beau Soleil’. Nowadays, she just designs with ecological materials, such as; bamboo, organic cotton, and she recycle vintage clothes and accessories for making new ones.

However, this is not an issue for designs to be chosen for the most popular runways. ‘Conscious Collection’ by H&M is another example of clothes that have joined a long time ago to this ecological action. This chain decided to offer their clients natural clothes to show them how you can be in fashion and taking care of the environment at the same time.

The main color that they chose for their ‘green collection’ was white to stand out the purity of the weaves that they used for their designs. What´s people opinion?

It seems that the British like ecological fashion. Apparently a linen t-shirt or a bamboo grain skirt seems for the rest of people like a physicist experiment. One of the reasons could be; on the one hand its prices, and on the second hand the lack of creativity in the designs.

The controversy is served, on the one hand some experts opinion is that: “they don´t believe that this kind of ecological business will be enough to make a brand fashionable. Trends, the seduction, the savoir-faire, the shapes and the beautiful materials are important in the world of fashion.” On the other hand, others think that “it´s not a matter of price.

For them to make ecological products is not associated with the placement. From the ecological point of view every brands should bear in mind the ecological proposals for the packing, process of making, and the way of delivering. In a close future, every brand will be ecological”.

Amid this confrontation we have to say that brands will have to think about a solution that combines characteristics, fashion and ecology. Let´s see what happens.   Rob Wilson / Shutterstock.com

Rob Wilson / Shutterstock.com

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