This February, Bud Light – the official beer sponsor of the NFL – is taking up residence in downtown Indianapolis for Super Bowl XLVI with the return of the Bud Light Hotel.

Beginning Thursday, Feb. 2, Bud Light will transform a 180-room downtown Indianapolis hotel (105 S. Meridian Street) into the premier destination for Super Bowl week entertainment. In addition to hosting exclusive parties from EA SPORTS and Playboy, the Bud Light Hotel will host a special concert featuring 50 Cent, Lil Jon and Bud Light-sponsored artist Pitbull the night before the Super Bowl and a special afternoon concert featuring the Barenaked Ladies before the game. The full Bud Light Hotel line-up of events includes:

• Thursday, Feb. 2 – EA SPORTS Madden Bowl XVIII (invitation only)
• Friday, Feb. 3 – The Playboy Party (invitation only)
• Saturday, Feb. 4 – 50 Cent, Lil Jon and Pitbull (doors open at 8 p.m.)
• Sunday, Feb. 5 – Barenaked Ladies (doors open at 2 p.m.)

Tickets for the Saturday and Sunday concerts are available throughout the Indianapolis metropolitan area, and more information can be found at www.BudLightHotel.com. Bud Light has also partnered with Yahoo! as the exclusive live broadcast partner of the Saturday night concert, ensuring fans across the country will be able to enjoy the Bud Light Hotel experience the night before Super Bowl XLVI.

The concert will be broadcast live on omg! from Yahoo!, the No.1 celebrity news site reaching more than 31 million fans per month at http://omg.yahoo.com/super-bowl-party-central and available on Yahoo! Screen (http://Screen.Yahoo.com), Yahoo!’s newly launched video destination.

“Bud Light Hotel has steadily become the epicenter of the entertainment during Super Bowl week, and we don’t know of any place in Indy where people can find a better, more diverse line-up of good times,” said Mike Sundet, senior director, Bud Light. ”And through our partnership with Yahoo!, we’ll liven up the Saturday night of music fans everywhere with the concert event of Super Bowl week.”

“The Bud Light Hotel concert has already become a signature Super Bowl week event that fans look forward to and now can experience this incredible line-up on Yahoo!,” said Ken Fuchs, VP, Yahoo! Media Network. “We are thrilled to be bringing this fantastic event exclusively to our 80 million music and sports fans around the country.”

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A survey comparing the rates of hotel rooms in Indianapolis over the ‘Big Game’ weekend has just been completed by CheapHotels.org, and the news is disheartening for diehard football fans and non-sports-fanatic Indy visitors alike this upcoming February. Hotels in and around Indianapolis are jacking up their rates as much as 2000% over their regular prices.

What is enabling them to get away with this ploy? Blame it on a scarcity of rooms. Indeed, most hotel rooms in Indianapolis for the ‘Big Game’ weekend were already booked solid a full year in advance of the big game. This inability to snag a place to stay is attributable to hotels blocking off 18,300 hotel rooms in 141 hotels in and around Indianapolis for the National Football League.

A few hotel rooms are still available in the near vicinity, but that convenience will come at a hefty price. Case in point is the Quality Inn & Suites. This 2-star hotel situated about 9 miles from downtown Indianapolis normally goes for $60 a night. Come early February, however, the no-frills establishment is charging $1000 per night, a 1500%-rate hike.

Those who are thinking they’ll slum it and go budget for the weekend might want to think again. At the Knights Inn Indianapolis Airport, where a room is normally priced at $39, they can expect to pay a whopping $800, nearly 2000% more than they usually would.

Alternatively, they can give up the convenience of the city altogether. The cheapest rate still available in the wider vicinity is the Quality Inn in Noblesville. Located about 20 miles from downtown Indianapolis, rooms there are listed at $300 (versus the usual $100).

To score a room for under $150 per night, Indy visitors will have to settle for driving more than an hour outside the city. Although the rates are still being doubled there over the ‘Big Game’ weekend, in Bloomington and Lafayette, such prices are available. And if one wants to avoid super-jacked-up prices altogether? Think a 90-mile radius out from city center. Terre Haute and Richmond, both on that outer circumference, are the closest locales offering rooms at regular prices.

Image Courtesy of   https://www.facebook.com/colts

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