Marvel fans can celebrate the New Year with the biggest change to the world of digital comics in 2012. Beginning with January’s Ultimate Comics Spider-Man #6, all Ultimate Comics Universe titles will be polybagged with a code for a free digital copy on the Marvel Comics app for iOS and Android devices at no extra cost.

This comes after the incredible success of the digital copy so far. In February, these codes (redeemable for the same print issue as purchased) expand to the rest of the Ultimate Comics Universe, as new arcs begin with Ultimate Comics X-Men #7 and Ultimate Comics Ultimates #7.

“The groundbreaking stories told each month in the Ultimate Comics Universe are some of the best comics being published today,” said David Gabriel, Senior Vice-President of Sales, Marvel Entertainment. “Looking at the tremendous response to our digital copy code offer with Avenging Spider-Man #1, it’s clear that this is something fans want to see more of and we’re delivering it on a scale never seen before, with no extra cost to retailers or fans—and historic benefits for our retail partners.”

The Ultimate Comics line made history in 2010 with the first line of comics to be offered digitally on the same day print editions hit stores, beginning with Ultimate Comics Thor #1. With its inception in 2000, the Ultimate Comics Universe re-imagined the world’s most popular super heroes, including Spider-Man, Captain America, Iron Man, Wolverine and more, for a new generation.

It continues to be one of the most acclaimed and best-selling comics initiatives of the last decade, with the 2011 introduction of an all-new Spider-Man heralded as one of the most important moves in pop culture history.

In 2012, no fan can miss Ultimate Comics Spider-Man, Ultimate Comics Ultimates and Ultimate Comics X-Men, as they begin red-hot new storylines and each issue includes a code for a free digital copy on the Marvel Comics app.

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The series everyone’s talking about kicks it up a gear in this first look at Avenging Spider-Man #2 With Free Digital Code. From the blockbuster creative team of Zeb Wells and Joe Madureira pit the team-up of Red Hulk & Spidey against an unstoppable army of Moloids.

The new feature introduces with every purchase of a polybagged issue of Avenging Spider-Man #2 a special code to be redeemed for a free digital copy of the issue on the Marvel Comics app. As a result of the overwhelming support for the first free digital copy promotion, Marvel has proudly announced that from now on, every issue of Avenging Spider-Man’s action packed first arc will be polybagged with a code for a digital copy.

That means that #1, #2 and #3 will all be including a copy for your for iOS and Android devices, free of charge.

“At New York Comic Con we heard from fans and retailers that this was the most exciting digital comics move of the year because of the added value it gives every copy of Avenging Spider-Man,” said David Gabriel, Marvel SVP of Sales.

“Based on initial orders of over 100,000 units for the first issue—and the steady increase in orders since we’ve begun promotion on this plan—we knew that including a code for a free digital copy in future issues of Avenging Spider-Man not only excites our retailers, but incentivizes fans to come into stores for one of the year’s hottest new releases.

It’s a win-win for everyone with no extra cost to readers and an increased revenue share for retailers.”

This November, no fan can miss the release of Avenging Spider-Man #1. With J. Jonah Jameson held hostage, can Spider-Man and Red Hulk fight back the hordes of underground dwellers to save the day? The high octane web-slinging action continues in December, available in stores with free digital copy and on the Marvel Comics app.

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