Paris, France – Now fans of the popular free-to-play game can connect with their favorite 7-time GRAMMY Award Winners as they sing their way into the latest holiday update.

Gameloft, Capitol Records Nashville and GRAMMY winning country music trio Lady Antebellum have announced a global partnership to celebrate the country artist’s latest holiday album, On This Winter’s Night, by offering content to players of the popular western frontier themed city-builder The Oregon Trail: American Settler for a limited-time only.

Available now on both the App Store and Google Play, the latest The Oregon Trail: American Settler update allows players the opportunity to interact with Lady Antebellum in a whole new way by featuring the trio of band members, including Hillary Scott, Charles Kelley, and Dave Haywood, as new in-game quest givers. After being tasked to build a brand new “Concert Hall,” players are then able to watch the group’s latest music videos from the new album On This Winter’ s Night, along with being greeted by an exclusive welcome video from the band.

The collaboration illustrates the increasingly important and popular role digital and social games are playing in the entertainment industry by providing partners with a new platform to reach consumers with new and exciting content. Whether a player is familiar with the band or not, the game provides players with the chance to discover new music through an innovative way to interact with the group, while simultaneously either creating or reinforcing a strong emotional connection between the two.

“Gameloft prides itself on being able to offer its partners a way to engage users within our games ’ via a holistic experience that combines all facets of a brand’ s universe in a coherent and motivation always,” said Baudouin Corman, VP of Publishing for the Americas.” Given that Lady Antebellum is one of the most popular groups currently out there, we are thrilled to be able to work with the band to not only bring them a new channel to promote their new holiday album, but simultaneously bring our players a high-quality experience that further immerses them into the western frontier as well.”

“ I’m always looking for strategic branding opportunities and working with Gameloft has provided an extraordinary platform for driving consumer awareness about Lady Antebellum and the ” On This Winter’s Night ” holiday album within a large and fast-growing digital media outlet,” said Dawn Gates, UMG Nashville Vice President of Digital Marketing.

Originally launched in November of 2011, The Oregon Trail: American Settler provides players with the chance to tame the wild western frontier after having conquered the long trek across the Oregon Trail. Inspired by the release of On This Winter’s Night, Lady Antebellum marks the first music sensation to be integrated into an update for the game.

Lady Antebellum recently released their first full length Christmas album, On This Winter’s Night, and wrapped their headlining Own The Night 2012 World Tour that was awarded Billboard’s “Breakthrough Award.” The tour traveled across the US, Canada, Europe and Australia, where the GRAMMY winning trio was welcomed by over one million fans in 11 countries on three continents.

Lady A sold out shows in top markets including Los Angeles, Chicago, two nights in New York City, Toronto, London, three nights at Sydney’s Opera House and even had a chance to open a sold out show at London’s Hard Rock Calling for one of their idols Bruce Springsteen. The group’s current album Own The Night debuted at the No. one position on Billboard’s Top 200 and has spawned two No. one hits “We Owned The Night” and “Just A Kiss.” The trio has sold over 11 million albums across the globe, scored seven GRAMMY Awards and tallied six No. one hits.

The Oregon Trail : American Settler is available now for free to download on both the App Store and Google Play.

Please visit http://www.Gameloft.com for more information.

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Gameloft, a leading global publisher of digital and social games, and Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, announce the release of  Where’s Wally Now? for Android smartphones & tablets.

Based on the publishing phenomenon, Where’s Wally Now? allows fans of the elusive world traveller to enter scenes from of the acclaimed book on their mobile phones, enabling them to find Wally anytime, anywhere!

In Where’s Wally Now?, Wally uses Wizard Whitebeard’s magic walking stick to travel through space and time as players follow his journey through seven unique levels. Putting players search-and-find skills to the test, each level provides a challenging variety of searchable content, opportunities to unlock bonus content and never before seen mini-games featuring Wally and his friends.

With a new adventure at every turn, Wally blends into crowds throughout time from the Stone Age to the Future, leading players to ask – where IS Wally now?

“The Where’s Wally? books have enjoyed international success for years. We are excited to partner with Classic Media to let fans of the series rediscover such an iconic character as Wally on their mobile phones,” announced Karine Kaiser, VP Marketing and Licensing for Gameloft

“We’re very excited to partner with Gameloft to provide fans everywhere with a new Where’s Wally? mobile adventure.” said Nicole Blake, EVP, Global Marketing & Consumer Products, Classic Media. “With Android smartphones & tablets fans can continue the search for Wally on-the-go!”

“Where’s Wally Now?” is now available for Android smartphones, tablets and feature phones.

About Where’s Wally? Created by Martin Handford and first published in 1987, Where’s Wally? is one of the most recognisable characters in the world and a pop-culture icon. A global publishing phenomenon with 56+ million books sold worldwide, the successful series is published in more than 38 countries, and has been translated into more than 30 languages and has sold 5.8+ million Apps to date.

JOIN THE SEARCH! as the ultimate world traveller embarks on A Fantastic Journey to celebrate his 25th Anniversary in 2012. Online, in-store, or at events-who knows where Wally will be spotted next? Keep your eyes open. You won’t be the only one searching. http://www.whereswally.co.uk

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