Everything is ready. Champagne, trays with Spanish jam, a group of 10 young waiters in uniform and everyone ready to serve the guests. In the entrance, some paper photographs, in which we can make out the name Marie Claire, are waiting to receive the public. Once we have crossed the hall and we go up the stairs coming up to an amazing 2009 David Delfin’s dress, we find at the end of the corridor another perfect dress, a 2010 black Hannibal Laguna’s model with red flowers. On the right, two little lounges.

On the first one, the table with glasses; on the second one, a photocall. Where are we? We are at Cerralbo Museum, where we are celebrating the opening of “Fashion is a dream,” a unique exposition which commemorates the most admired Spanish fashion designer’s 25 years work. The exhibition remembers the work of several generations, since Balenciaga and Pertegaz, to Victorio & Lucchino, Hannibal Laguna and Miguel Palacio. The most of them, were at the opening party last week, and Toonari Post was there to catch the moment of exaltation and enjoyment of Spanish fashion.

Famous people were arriving. Daniel Rabaneda and Hannibal Laguna, some of the first famous in posing on the photocall. After Ágatha follow Amaya Arzuaga, Purificación García, Juanjo Oliva, and many other important figures, everyone answering media questions.

“I still have the same illusion and passion that I had 30 years ago and I think that this is very important in design,” Purificación García said, satisfied with the exposition. “I don’t like talking about crisis, I prefer to talk about changes. I believe that designers have to be more involved, to risk and to insist more on quality-price ratio.”

Some value the importance of the event as the commemoration of 25 years of work, others, the originality of the scenario, and the most of them, the organization and procedure of the exposition, as it is the case of Juanjo Oliva: “It is very well organized. It is a real context, not present, but the museum is a good company, very pleasant.”

Everyone seemed to have fun and enjoy this unusual scenario, a 19th century palace-museum in the middle of Madrid, and among those present we found to Lourdes Vaquero, museum Cerralbo’s director, to whom we directed some questions about this initiative. “The idea is to emulate parties which were celebrated in 19th century…we wanted that every dress fit with pieces of each room,” Vaquero said. “We have an extraordinary potential in fashion, we have to boost Spanish brand through our designers. In the 16th century Spain was the country that set trends in all Europe, and we have to achieve that Spain set trends again”.

The night was full of fashion and glamour, showed for example in a elegant Sybilla dress which prevails on the dance hall as the symbol of this exhibition, and led the way to an exposition that will be open to public in the Museo Cerralbo of Madrid until January 13 to every fashion lover.

The article Fashion Is a Dream, 25 Years of Spanish Talent appeared first on The Toonari Post - News, Powered by the People!.

Toonari Post is proud to report from the International Cibeles Fashion Week in Madrid. To give a panoramic view of this amazing event, let’s look at how this fashion week works.

Madrid’s Fashion Week is divided into five days, all of them featuring more than eight daily runway shows, presenting the newest collections of the season.

Famous hosts, special guests and fashion lovers get together in IFEMA, the international fair hall, in order to enjoy this wonderful and lovely fashion party.

It also boasts free areas where young designers feature, and sell, their lines to anyone interested in a unique sample of their work. In this section, called ‘EGO’, you would probably find irresistible pieces at good prices if you  want a unique item from a fashion diamond-in-the-rough.

This year saw incredible looks, not only featuring work of designers, but also from their assistants who showed their fierce style.

Day by day, style by style

On September 16, Roberto Verino, Jesus del Pozo, Andres Sardá, Duyos, Adolfo Dominguez, Victorio & Lucchino and Angel Schleser were the first designers to show their work to public critics.

Jesus del Pozo was one of the most anticipated designers due to the recent death of his brand’s chairman.

The next day,  September 17, Teresa Hebig, Agatha Ruiz de la Prada, Roberto Torretta, David Delfin, Francis Montesinos, Devota & Lomba, Hannibal Laguna and Kina Fernandez were featuring all kind of designs, truly different and particular from one another. But they all reached the necessary amount of causal flair needed to be part of this five day event.

On September 18, Toonari Post watched the Lemoniez runway, featuring an incredible sample of earthy textures, over-knees cuts and colorful prints. Sober but ‘structural’ and continuously innovating.

Next up, audiences enjoyed AA de Amaya Arzuaga. Filled to the brim with soft textures, silk and colors from an orangey-red palate palette, the collection was a complete success. Sexy, grunge, but also delicate and feminine. They will be sure  must-have’s for Spanish fashionistas.

Juanjo Oliva

This was the most anticipated collection – Juanjo Oliva showed us how to create movement with ‘tejidos‘ textiles and he worked closely in the lines of pastel colors highlighting salmon and light blue. Black and white were also present with golden touches, and by dressing his models in capes, this designer banked the applause of a captivated audience.

Oliva received the L’oreal award for his work, something that was secured by the beautiful pieces he presented on the runway. He is a designer who deserved what he got. And we will definitely keep track of him.

Ana Locking was the closing act. Really colorful, romantic yet sexy thanks to low neck lines with a touch of frivolous nature. She also explored the layering of textiles and asymmetric tailoring on several models.

On September 19, audiences witnessed some incredible work: Sita Murt showed off soft-minimalism with natural materials such as extra-fine cotton and silk.

TCN was a disappointment, not far from a collection at Primark. But on the plus side, it demonstrated a teen style by mixing soft colors intertwined with lace.

The joint show by Maria Escote and Carlos Diez aroused a huge amount of anticipation from a packed audience. Very different from one another but equally brilliant. Maria Escote opted for a lot of transparency, black and white tones, together with shirts displaying frills and opaque prints. Carlos Diez´s transgressive line aroused plenty of curiosity, printed with lips and with lots of skin. Simply magnificent.

Juana Martín & Sara Coleman presented two lines notable for their black and white tones and golden touches. The final runway was dedicated to the ever magnificent Guillermina Baeza & Dolores Cortés who made a tremendously sexy interpretation of bathing suits filled with color and flower prints.

The final day was the EGO day — an exclusive day for young designers to showcase how they understand fashion. Alba Cardalda, Maria Ke Fisherman, Shen Lin, Beba’s Closet, Moisés Nieto, Ibai Labega, Luis Manteiga, Alberto Puras, Ixone Elzo and Etxeberria featured their collections, as different as colors, but still unique.

Most of them are graduates from IED (Insituto Europeo di Design) and presented really innovated concepts of fashion.

Burger King betting for young designers

This year, Burger King offered a huge opportunity for one of the youngest designers of the EGO section. The award represents an important marketing path to the winner’s brand in London, increasing sales and giving the line a chance of realization as a label.

The winner was Roberto Piqueras, who mixed sporty elements filled with humor and irony.

Fashion will always survive

Despite the global economic crisis it will not break years of work and development in fashion. What for some represents a superfluous spend, for others it’s a way of living. Fashion will be there to those who understand it as art, wearable art, for those who live on the idea that art becomes reality once it’s off their ateliers.

The article Cibeles Fashion Week: Madrid And Its Designers appeared first on The Toonari Post - News, Powered by the People!.