Hard Rock Cafe is going to celebrate its presence in Florence, Italy, through a free concert that is destined to light up the end of the Italian summer season.

The event ‘Hard Rock Cafe Rocks The Square’ will take place on September 27 in Piazza Della Repubblica, Florence. Kicking off at 3:00 p.m. local time, the day will be entirely dedicated to rock music, with the presence of several bands, including emerging acts and DJs belonging to the major Italian radio stations at the moment.

The event will also see the participation of the Italian car brand FIAT; a FIAT car will be transformed into a guitar amplifier to spice up the day.

During the entire day, as usual for events promoted by Hard Rock Cafe, there will be a benefit fundraiser. The money will be dedicated to projects supporting children; in particular they will be donated to the Meyer hospital and to the Dynamo Camp.

One of the interesting acts that will take the stage is the rock blues band ‘The Cyborgs,’ who will embark on a European tour next October. The stage will also be shared with the winners of the recent Battle of the Bands competition: Desma. The classic-rock band based in Brescia, Italy, will open the night’s celebration at around 8:00 p.m., leaving the stage ready for the legendary band Iggy and The Stooges.

The proto-punk band Iggy and The Stooges is currently on tour bringing its original sound and astonishing energy with them. Performing in its entirety the historical album ‘Raw Power,’ considered by many as the first punk album ever released, Iggy and The Stooges’ shows are a load of adrenaline, love and beautiful music.

Currently composed of eclectic frontman Iggy Pop, Mike Watt at the bass, Steve Mackay playing sax, guitarist James Williamson and Toby Dammit banging the drums, Iggy and The Stooges has been demonstrating during this tour that they are still able to give the ultimate show.

Not much choreography is needed when the perfection of the performances that characterizes all the members of this band meets with the spectacular attitude and presence on stage of the infamous rocker Iggy Pop. Jumping around at his 65 years of age, Iggy Pop seems to dance with the perfection of the musical genius he shares with his band mates.

Performing an album that not only made history but which continues to be more relevant than ever almost 40 years after its release, the band seems to be destined to make people in Florence enjoy an enviable night. It is the perfect choice Hard Rock Cafe could make as a ‘thank you’ to the city they have been established in since 2011.

Image Courtesy of  NRK P3

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Hard Rock is on the hunt for rock stars on the rise to take the stage at the 2012 Hard Rock Calling music festival in London’s Hyde Park. Hard Rock Rising, the global battle of the bands, will give one local band from this international competition the chance of a lifetime – to be on the bill with Bruce Springsteen and the E Street Band at one of the world’s most-anticipated concert events.

Rising to the Occasion – the Road to Hard Rock’s Main Stage

Hard Rock, in partnership with ReverbNation, will host an open registration for bands wishing to participate in the global battle from Friday, January 6, 2012, through Tuesday, January 17, 2012. The combination of Hard Rock’s iconic brand and ReverbNation’s extensive network of over 1.8 million artists around the world will give great undiscovered bands an international stage to jumpstart their careers.

“Hard Rock believes it is critical to support emerging artists and discover new musical talent through the Hard Rock Rising program,” said John Galloway, Vice President and Chief Marketing Officer for Hard Rock International. “We are confident our partnership with ReverbNation will help us secure world-class talent that we can showcase to the international music community at this year’s Hard Rock Calling festival.”

“Hard Rock is a worldwide icon of music, the perfect brand to provide this opportunity to deserving artists,” added Mike Doernberg, ReverbNation CEO and Co-founder. “From day one here at Reverb, we’ve been all about the artist and opportunities like Hard Rock Rising extend that mission exponentially.”

To register, future rock stars can visit one of 86 participating Hard Rock Cafe Facebook pages. Following open registration, fans decide who moves on to the live performance phase of the program and can vote on any Hard Rock’s city-specific Facebook page by downloading free tracks from bands of their choice.

After fans choose their favorites, participating Hard Rock Cafe locations around the world will host a series of live competitions featuring these local bands. One winner will be selected from each location by the other participating bands. These local winners will be narrowed down to the top ten bands worldwide via fan voting on participating Hard Rock Facebook fan pages. Finally a panel of celebrity judges and music industry professionals will select the top three winners.

The first place winner will be flown to London for the ultimate rock star treatment, including a spot on the bill at Hard Rock Calling 2012. Second and third prize winners will receive $5,000 and $2,500, respectively, in ReverbNation PROMOTE IT credits, a revolutionary tool that creates targeted, highly effective Facebook advertising campaigns for musicians and venues promoting songs, Facebook pages, and concerts.

Greetings From Hyde Park – Hard Rock Calling 2012

Hard Rock Calling, an iconic festival now in its seventh consecutive year, has established itself as one of the UK’s premier outdoor music events. The 2012 festival will take place from Friday, July 13 to Sunday, July 15 in London’s Hyde Park. Headliners for the festival will include Bruce Springsteen and the E Street Band, who will take the Main Stage for their second Hard Rock Calling performance.

Hard Rock Calling 2012′s performers will join a long line of rock ‘n’ roll greats who have taken the stage at this iconic festival including: Aerosmith, Eric Clapton, Neil Young, Paul McCartney, Stevie Wonder, The Who, Pearl Jam, Peter Gabriel, The Killers, The Police, Rod Stewart, and Bon Jovi.

Hard Rock Calling, produced by Live Nation and presented by Hard Rock International, is a unique and historic musical event with a main stage, second stage, renowned bands, on-site Hard Rock Cafe, as well as a variety of additional attractions.

Mat Hayward / Shutterstock.com

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