Merck (known as MSD outside the United States and Canada) announced that three-time Grammy award-winning Cuban-American recording artist and songwriter Jon Secada is adding his voice to the Tune In to Hep C public health campaign to help raise awareness of chronic hepatitis C virus (HCV) infection.

Secada revealed for the first time that his father recently passed away from complications associated with chronic HCV infection, a disease that disproportionately affects the Hispanic community. He hopes that sharing his family’s personal experience through this bilingual awareness campaign will activate Hispanic Americans with chronic HCV to take action and speak to their doctors about their options.

Secada joins Merck, the American Liver Foundation (ALF) and fellow Grammy winners Gregg Allman of The Allman Brothers Band and Natalie Cole on the Tune In to Hep C initiative, which Merck and ALF launched last year.

Chronic HCV is a viral infection of the liver that is potentially serious and can damage the liver over time and lead to cirrhosis, end-stage liver disease and liver cancer. Of the approximately 3.2 million Americans who have chronic HCV, an estimated one million are Hispanic.

Research has shown that complications due to chronic HCV develop more quickly and result in more health issues in Hispanics when compared to other ethnic groups, especially considering many people infected with chronic HCV, Hispanic or non-Hispanic, do not know that they have the virus – approximately 70 to 80 percent of people newly infected with the virus do not have symptoms.

“My father chose not to tell anyone about his disease for a long time, and he chose not to take action against it for reasons I may never understand. Before he passed away, he told me that he wanted me to share his story to help other people like him who have chronic hepatitis C but aren’t taking action,” said Secada, who was unaware of his father’s diagnosis for more than a decade.

“You can’t be silent with a silent disease that has consequences like chronic hepatitis C — you need to talk to your doctor and talk to your family. Take it from me, the people who love you want to be there to help you, and want you to be there for them.”

The American Liver Foundation partnered with Merck on the Tune In to Hep C campaign to help address barriers that can keep people from managing their disease, including lack of awareness and social stigma.  The American Liver Foundation is a national organization advocating for those living with liver disease and their families, and provides education, support and research for the prevention, treatment and cure of liver disease.

“Chronic hepatitis C disproportionately affects the Hispanic community but, unfortunately, there is stigma and low awareness of the disease and its potential complications, so it is not widely discussed among Hispanics in the U.S.,” said Newton Guerin, president and chief executive officer, American Liver Foundation. “We hope Jon’s desire to turn his family’s loss into a positive message for those who face this disease will encourage them to take action.”

“For more than 30 years, Merck has been committed to fighting chronic HCV. That commitment extends beyond science and is part of our overall mission to help people around the world be well,” said Mark Timney, president, Global Human Health – U.S. Market, Merck.  ”We believe Jon’s message is an important one that will motivate Hispanic Americans with hepatitis C to take action and speak with their doctors, and we applaud him for his efforts in this campaign.”

Image Courtesy of   https://www.facebook.com/jonsecada

The article Jon Secada Joins Merck and American Liver Foundation appeared first on The Toonari Post - News, Powered by the People!.

The Hispanic Leadership Network (HLN), a center-right advocacy action group, announced that former Speaker of the House Newt Gingrich, former Massachusetts Governor Mitt Romney, and former Senator Rick Santorum will address its “Inspiring Action” conference to be held January 26-27 at the Doral Golf Resort & Spa in Miami, Florida. Former Florida Governor Jeb Bush and former Commerce Secretary Carlos Gutierrez will serve as conference co-chairs.

“We are incredibly honored to have such a stellar group of leaders addressing the diverse and vibrant Hispanic community that calls Florida home. Our conference is a chance for center-right Hispanics to take an active role in the policy debate currently taking place around the country,” said HLN Executive Director Jennifer S. Korn.

The conference kicks off on Thursday night with a welcoming reception and debate watching party. HLN is co-host with CNN and the Republican Party of Florida of Thursday night’s Republican presidential debate in Jacksonville. CNN will provide live coverage from the HLN debate watching party. Speaker Gingrich, Governor Romney and Senator Santorum will address the HLN conference on Friday.

“America is in a jobs crisis and Hispanic Americans have been hit especially hard. I look forward to outlining how a conservative jobs and growth strategy of lower taxes, less regulation, a stable dollar and more American energy will help us rebuild the America we love,” said Gingrich.

“Over 2.5 million Hispanics are unemployed today, with the unemployment rate at 11% for Hispanics. In order to free the private sector and provide jobs and opportunity for Hispanic families, we must getWashington out of the way of the American entrepreneurial spirit,” said Romney.

The conference’s Friday program also features discussions on job creation, immigration, and the power of the Hispanic vote. In addition, there will be three training sessions focusing on grassroots advocacy, media, and policy issues. Overall, the two-day gathering will bring together more than 20 distinguished speakers and panelists.

Image Courtesy of   http://www.flickr.com/photos/gageskidmore/

The article Gingrich, Romney & Santorum to Address HLN’s Conference in Miami appeared first on The Toonari Post - News, Powered by the People!.

Reinforcing its commitment to the wellbeing of New York’s Latino community, The Mount Sinai Hospital proudly premieres ¡A tu salud! (www.mountsinai.org/latino), the first ever weekly health and wellness TV series created by Mount Sinai, debuting Saturday, January 7th at 11AM on Telemundo, Channel 47.

The series will re-air Mondays and Tuesdays at 5 am. ¡ A tu salud! spotlights the key health issues plaguing the Latino community and teaches viewers how to overcome illness and take charge of their health through inspirational, informative and uplifting stories.

“Only by giving the knowledge and providing the right tools to our Latino families will we be able to engage and empower Latinos for a healthier tomorrow; and ¡A tu salud! allows us to do just that,” says Wayne Keathley, President and COO of The Mount Sinai Hospital.  “This series was inspired by the three strategic goals that support Mount Sinai’s Latino approach: Educate, Engage and Empower,” concludes Keathley.

¡A tu salud!  stems from Mount Sinai’s continued commitment to expand its outreach to the Hispanic community, which is disproportionately affected by serious diseases and conditions such as diabetes, HIV/AIDS, Cardiovascular and other diseases.

Each episode of ¡A tu salud! will feature the following 5 distinct medical segments:

1) La Consulta, which includes interviews with specialists, patients and other experts;

2)  Caso clinico, in which inspirational human interest stories are told in the voices of real patients and their families;

3) Pregunte al Dr. Guzman , in which the series’ Executive Medical Consultant and a leading cardiologist shares with viewers useful information to improve their health;

4)  Noticias medicas, which features the latest news from the medical field; and

5) Salud a tu alcance , in which  resources, services and tools are provided to viewers.

“As a trusted broadcast partner to the Latino viewers, Telemundo 47 is proud to be a part of this unprecedented initiative to bring quality inspiring, educational and engaging content to the Latino community,” says Carlos Sanchez President and General Manager, Telemundo 47.   ”Mount Sinai’s innovative approach marks a new milestone in our mission to offer Latinos culturally relevant local content that makes a difference in their lives,” concludes Mr. Sanchez.

Mount Sinai will support the series with a comprehensive communications and community outreach plan which includes microsites on Mount Sinai’s and Telemundo websites, radios spots, online banners, print ads and public relations outreach.

To see clips of the first episode go to: http://www.mountsinai.org/about-us/hispanic-initiatives/a-tu-saAlud

The article ¡A tu salud!, Health on TV for Latinos appeared first on The Toonari Post - News, Powered by the People!.