On the Beach report that social media is a great way to research holidays this festive season; and not just flights, but hotels and car hire as well. More and more UK travellers are turning to sites like Facebook to find polls, discounts and reviews on their prospective destinations. 40 per cent of UK holiday makers use social media to help them research, a recent survey reports.

On the Beach say social media is useful for providing a range of information including reviews, flights prices and cheap hotels. The report, which was published by the World Travel Market, surveyed over 1000 British holiday makers who travelled locally or overseas in 2011. One third of the respondents using social media reported that they’d changed a hotel booking after looking at social media sources.

Alistair Daly, Marketing Director at On the Beach, commented that Facebook is a useful tool for customers to exchange information. “Our On the Beach Facebook Fan Page provides a forum for customers to quickly and easily give us feedback, suggest pages to friends and look up quotes. It’s a great forum in which to ask questions and get professional advice for booking a holiday.”

Daly continued: “Using Facebook, we’re able to keep in touch with our customers, directly addressing their issues and interests, and alerting them to the best budget deals and cheap flights to Turkey, Majorca and Portugal, to name a few.”

Founded in 1995, On the Beach is one of the UK’s leading online travel agencies carrying over 500,000 passengers every year. On the Beach provides value for money flights and hotels in the world’s most popular beach holiday destinations. They also provide consumers with a huge selection of travel products, from 50 million available seats, more than 30,000 hotels around the world, insurance and in-resort transfer partners.

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