SF Chefs, San Francisco’s food, wine and spirits festival returns for its fourth year on July 30-August 5, 2012, with the Grand Tasting Tent events taking place in the legendary Union Square on August 3-August 5, 2012.

Presented by Visa Signature and produced by the Golden Gate Restaurant Association (GGRA), the celebration will highlight Northern California’s bounty of ingredients, chefs and restaurants, winemakers and wineries, bartenders and bars, breweries, farmers and artisan producers.

As SF Chefs continues to grow into its fourth year, the festival is committed to strengthening the community and continuing to increase its commitment to charities. Various events will support the San Francisco Food Bank, the Center for Urban Education about Sustainable Agriculture (CUESA), Meals on Wheels of San Francisco, the James Beard Foundation and the Golden Gate Restaurant Association Scholarship Fund.

Culinary camaraderie will take the spotlight this year and the event will highlight the unique relationships that Bay Area chefs have with their peers, purveyors and farmers. The Bay Area chef community is based on mutual assistance, education and the strengthening of the bonds that impact the culinary landscape. It’s something worth celebrating!

“As a Chef, there is no better place to call home than the Bay Area,” commented Pastry Chef, Emily Luchetti of Farallon and Waterbar and co-chair of the festival’s Chef Advisory Board. “Not only is the culinary community filled with talented individuals who care deeply about their products, we also care about one another. We appreciate and respect each other’s styles and work hard to make San Francisco one of the best culinary cities in the country.”

The festival will be centered on the Grand Tasting Tent, set in San Francisco’s legendary Union Square. In the Grand Tasting Tent from Friday, August 3rd to Sunday, August 5th, attendees will savor tastes from over 100 acclaimed Bay Area chefs.

Notable Bay Area chefs that have already committed to the event include Martin Yan, Craig Stoll, Emily Luchetti, Gary Danko, Charles Phan, Hubert Keller,Joanne Weir, Thomas McNaughton, Mourad Lahlou, Anthony Strong, David Lawrence, Chris Cosentino, Hoss Zare, Jen Biesty, Russell Jackson, Perry Hoffman, and Ryan Scott.

In addition, attendees can enjoy specialty cocktails mixed with fresh, local ingredients by some of the city’s best bartenders, wine tastings from local and international wineries.

During the week of the festival, attendees can participate in cooking demonstrations, classes and seminars and listen to panel discussions hosted by notable industry professionals at The Westin St. Francis. On Thursday, August 2 and Friday August 3, the Food Arts Industry Series will offer demos and panel discussions designed for hospitality industry professionals.

There are a number of new and exciting events planned for 2012. In anticipation of the main event, on May 14th SF Chefs will host “SF Chefs at the Ballpark” in partnership with the San Francisco Giants. A pre-game tasting with Chefs, the event will highlight their takes on classic ballpark food

SF Chefs will also host The Dinner Party Project, a series of pop-up dinners showcasing groups of chef friends collaborating for one night to create unique menus: a blend of cooking styles, a fusion of their signature cuisines or a new restaurant concept. The series will benefit CUESA.

Image Courtesy of   SFChefs. Food. Wine.

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Budweiser’s groundbreaking social reality show, Bud United presents: The Big Time, is set to debut in early 2012 on US network television, as part of a new agreement with ESPN/ABC to broadcast all of the episodes on ABC.

Cast via Budweiser’s social media sites, Bud United presents: The Big Time is a social reality show that features young adults from across the globe fulfilling their dreams – from racing professional racecar drivers and suiting up for a global soccer powerhouse to pitching for a professional baseball team and taking center stage at a major music concert. Individuals from all over the world had the opportunity to be selected for the global show by submitting a casting application online.

The show will have its international television debut in the United States, where all seven episodes will air Saturdays on ABC starting January 21, 2012. Budweiser is working with international entertainment distribution company Freemantle Media Enterprises to distribute the show globally.

“We are absolutely delighted to partner with ESPN/ABC to bring Bud United presents: The Big Time to network television for the first time in the United States, giving viewers the opportunity to see their friends and neighbors taking their once-in-a-lifetime shot at The Big Time” said Frank Abenante, Vice President Global Brands at Anheuser-Busch InBev. ”We leveraged Budweiser’s unparalleled access to international sports, entertainment and lifestyle assets to make these contestants’ dreams come true. We’re looking forward to giving viewers the opportunity to share in these extraordinary journeys of second chances and ambitions fulfilled.”

“We are particularly proud to take Budweiser to new levels, by turning current assets into branded content, brought to life with unique and exciting storytelling,” said Jason Warner, Global Vice President, Budweiser. ”Bud United presents: The Big Time offers fans around the world a wealth of content designed to live online, from the episodes themselves to behind the scenes content and Big Time tips from our celebrity mentors.  Our agreement with ABC offers a new dimension, bringing together traditional and digital media for a richer viewing experience.”

Through casting videos submitted during the summer via Budweiser’s social media sites, young adult fans showcased their own stories to demonstrate their passions in areas such as basketball, baseball, soccer, racing, music, acting and cooking. Fans were then chosen to be featured in seven different episodes – with each one focusing on a set of three fans competing for their shot at The Big Time in their dream scenario, while being coached and mentored by celebrities and professionals including racing legends Kevin Harvick and Richard Childress, soccer star Alex Morgan, baseball coach Tom House and celebrity chef Hubert Keller. ”These shows offer a compelling trifecta – sports, entertainment plus viewer engagement via social media,” said Jason Bernstein, senior director, ESPN programming and acquisitions. “It’s a unique blend of content and we’re pleased Budweiser came to us with the opportunity to present it on ABC.”

John Ward from Shamokin, Pennsylvania, one of three contestants featured in the soccer episode said, “There are so many people out there who were really good and for whatever reason just never had the opportunity so, to have a competition like this that not only looks at this country, but looks at the whole world, is amazing.”

A creative team led by Radical Media, an Emmy and Academy Award winning global entertainment company creating some of the world’s most innovative content and Evan Weinstein, Co-Executive Producer of The Amazing Race and seven-time Emmy Award winner, have partnered with Budweiser to produce the show.

Budweiser is known for being innovative in the space. In 2010, the brand introduced Bud United, a proprietary global experiential platform connecting consumers’ passion points with the brand. As official sponsor of the 2010 FIFA World Cup Budweiser connected with consumers on their number one passion point – football – through Bud United: Bud House. Earlier this year, Budweiser launched Bud United presents: The Big Time to engage consumers across multiple passion points and bringing their Big Time dreams to life.

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