Rihanna’s new music video gave everyone something to speak about. The music video featuring the song “Man Down” which was aired on May 31st brought too much controversy.

As the video starts, it already grabs the viewer by showing an atmosphere of poverty, where people are walking through the street, following by the image of a girl (Rihanna) coming out from the shadow and shooting a man on the head. The end of the video, puts all the pieces of the puzzle together, and helps answer the question, why did she shoot him? And it basically demonstrates that the man abused her, so she did this as a revenge action.

Paul Porter, co-founder of Industry Ears, described the video’s violent scene as “a cold, calculated execution of murder in prime time.”

The intention of the video was mainly to re enforce the woman figure, and to evoke a strong feminine figure. Rihanna shared these words on Twitter to all her fans: “Young girls/women all over the world…we are a lot of things! We’re strong innocent fun flirtatious vulnerable, and sometimes our innocence can cause us to be naive! We always think it could NEVER be us, but in reality, it can happen to ANY of us! So ladies be careful.”

The Parents Television Council, the Enough is Enough campaign, and entertainment think tank Industry Ears called on BET and its parent company Viacom to stop airing the video. Melissa Henson of the Parents Television Council said, “Instead of telling victims they should seek help, Rihanna released a music video that gives retaliation in the form of premeditated murder the imprimatur of acceptability.”

Rihanna, a victim of violence herself,  has already reference domestic violence in other situations before, when she recorded the song “I love the way you lie, which featured Eminem.

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