On the heels of making their US performance debut while on tour with Nickelodeon’s Big Time Rush, One Direction, who are already an international pop sensation, has been confirmed to perform at Nickelodeon’s 25th Annual Kids’ Choice Awards on Saturday, March 31st at 8:00 p.m. ET.

The band will also host Saturday nights on Nick throughout March, giving viewers exclusive behind-the-scenes access to the boys as they tour with Big Time Rush. One Direction will be sharing stories, secrets and music from the road, leading into the world premiere of the Nickelodeon original television movie event, Big Time Movie on Saturday, March 10 at 8:00 p.m.

“One Direction is performing on the Kids’ Choice Awards for the first time and it’s going to be scream-worthy,” said Paula Kaplan, an Executive Producer of the Kids’ Choice Awards. “While on tour with Big Time Rush, we have seen their popularity explode, and we are excited to introduce them to our audience during the month of March with exclusive access to the guys leading up to our biggest event of the year.”

One Direction will perform their debut single “What Makes You Beautiful” at the Kids’ Choice Awards,joining host Will Smith for the star-studded event airing live from University of Southern California’s Galen Center in Los Angeles, where kids will honor their favorite celebrities spanning the worlds of film, music, TV and sports.

The X Factor group’s debut single “What Makes You Beautiful,” recently won a BRIT Award for Best British Single, with the music video garnering over 61 million views on VEVO and had more than 132,000 downloads in its first week in the USA. It is also the highest Billboard HOT 100 debut for a UK act in over 14 years since the Verve and they are also the last UK group to chart so high since the Spice Girls.

Most recently, One Direction featuring Harry Styles, Zayn Malik, Liam Payne, Louis Tomlinson and Niall Horan taped an episode of the Nickelodeon hit comedy series iCarly, entitled “iGot Jungle Worms,” which is set to premiere later this year.

One Direction will debut their album Up All Night in the US on March 13, 2012. Up All Night is already a global success entering the charts at #1 in 6 countries including Sweden and Italy and top ten in 12 more and has been certified triple platinum in Ireland, double platinum in the UK and platinum in New Zealand &Australia.

One Direction joined Big Time Rush’s “Better With U Tour” on February 24th in Chicago and their US debut kicked-off with the highly successful grassroots BRING1D2US online campaign which saw the band break records with social media platforms Twitition and Twibbon. The campaign engaged thousands of fans across America to complete weekly challenges for a chance to win the Grand Prize of a special 1D event in their city.

Pre-order Up All Night now
iTunes: http://bit.ly/sGhR74
Amazon: http://amzn.to/sQrNrW
Amazon (Deluxe Yearbook Edition):http://amzn.to/vfxzwF

Image Courtesy of   https://www.facebook.com/onedirectionmusic

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Nickelodeon and the White House are joining forces to bring awareness to ways kids can support U.S. military families with a special episode of iCarly, featuring the First Lady of the United States Michelle Obama, premiering Monday, Jan. 16, at 7:30 p.m. (ET/PT). Leading up to the debut of iCarly ”iMeet the First Lady,” the stars of the hit series will appear at four screening events for military families across the country.

Nickelodeon will be hosting screening events at the following locations:

• Monday, Jan. 9 – Marine Corps Air Station Miramar in Miramar, Calif.
• Wednesday, Jan. 11 – Naval Submarine Base New London in Groton, Conn.
• Thursday, Jan. 12 – Joint Base McGuire-Dix-Lakehurst in Fort Dix, N.J.
• Friday, Jan. 13 – Hayfield Secondary School in Alexandria, Va.

“Having Mrs. Obama guest star on iCarly as part of Joining Forces, an initiative that supports and honors military families, was a great honor,” said Marjorie Cohn, President, Original Programming and Development, Nickelodeon.  “Her appearance helps us teach kids how important friendship and support are to military kids and their families. Plus, not only was the First Lady completely at ease when acting, she also showed some serious moves when she joined the iCarly gang in a bit of Random Dancing!”

“iMeet the First Lady” will be preceded by a special dedication from the iCarly cast and Mrs. Obama to military families. Immediately following the premiere, Nickelodeon will debut a PSA that features ways kids can show their thanks and support. For more information, visit www.thebighelp.com.

Mrs. Obama watches iCarly with her daughters and chose to appear on the show because the lead character, Carly Shay (played by Miranda Cosgrove), is the daughter of an Air Force Colonel currently serving overseas in the military. In “iMeet the First Lady,” Mrs. Obama talks to Carly about her service to America as a member of a military family and thank her friends for supporting Carly during her father’s deployment.

In the episode, Carly and Spencer are excited that their dad is returning from active duty in time to celebrate his birthday and they begin planning a party to commemorate the occasion.  Unfortunately, Colonel Shay is deployed again and must cancel his trip home. Carly is devastated when she learns that she won’t be able to spend her dad’s birthday with him.  To cheer Carly up, the gang surprises her during their next iCarly webcast by transmitting a live feed to Colonel Shay.

The webcast catches the attention of high-level government agencies and results in an unexpected visit from Mrs. Obama. Having seen the webcast, Mrs. Obama is moved by what Sam, Freddie, and Gibby did for Carly and commends Carly for being such a strong and supportive daughter to a father in the service. iCarly series creator and executive producer Dan Schneider makes his first cameo appearance on the show as a Secret Service agent.

Nickelodeon’s multi-platform offerings for “iMeet the First Lady” include highlights from the episode on Nick.com and the special will also be available for purchase in HD via iTunes, Xbox, Vudu, Samsung, PlayStation and Amazon, beginning Tuesday, Jan 17.

Joining Forces is an organization spearheaded by Mrs. Obama and Dr. Jill Biden, who have been leaders in supporting our nation’s military families and advocating for their priorities. The initiative aims to educate, challenge, and spark action from all sectors of our society – citizens, communities, businesses, non-profits, faith based institutions, philanthropic organizations, and government – to ensure military families have the support they have earned.

Joining Forces was created to address the unique challenges and needs of military families that Mrs. Obama and Dr. Biden have heard firsthand during meetings with military spouses, briefings with military leaders, and many visits to military communities at home and abroad, and through their work on military family priorities.

Building on this groundwork, the initiative will focus on key priority areas – employment, education, and wellness, while engaging in a comprehensive effort to raise awareness about the service, sacrifice, and needs of military families.

Image Courtesy of  http://www.flickr.com/photos/barackobamadotcom/

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