London, United Kingdom – IBC announces that international recording artist, technologist, entrepreneur, will.i.am, has chosen the IBC2012 Conference as a key platform to inspire the world’s electronic media professionals.

Co-hosted by Intel Corporation’s Johan Jervoe, will.i.a.m will lead the IBC2012 Convention keynote.

Titled ‘Creativity and Technology Forces Combine – Transcend the Barriers of Convention and Rethink What Can Be Achieved’, this thought-provoking session will examine the role of technology in the creative process. Illustrated with personal stories and illustrations from their careers, it will show how the application of new technology can be a catalyst for new thinking and positive change and be key to surmounting barriers.

“We want people to rethink what they believe is possible,” says seven-time Grammy Award winner, will.i.am. “I’m always thinking about tomorrow. What are the new beats? What is the new music? What will people like? What will we be capable of doing? Technology allows us to amplify our ideas, amplify our creativity, and find new ways of solving our problems and genuinely start living in those future tomorrows, and that’s what I want to share at IBC.”

Engaging his fans via social media while on tour, or starring in top-rated television programs, will.i.am is an adept user of social media tools. In today’s multi-screen viewing environment, broadcasters need to embrace current and evolving communications and community building tools to build, connect with and retain audiences.

As a musician, producer, director and advocate for STEM (science, technology, engineering, mathematics) education, will.i.am is an enthusiastic user of technologies in both his professional and personal lives. In recognition of his ability to harness technology to enhance entertainment, creativity and communication, Intel Corporation appointed will as Director of Creative Innovation in January, 2011.

In this unique role, he collaborates with Intel scientists, programmers and marketing team members on a company-wide basis to innovate and promote inspiring content, technology and hardware strategies.

Co-host Johan Jervoe is vice president of the Sales and Marketing Group and director of Partner Marketing for Intel Corporation. The Partner Marketing team at Intel is responsible for innovative co-marketing relationships and programs such as the links with will and other people and organisations (such as The Creators Project partnership with Vice Magazine). Partner Marketing also engages with a series of major brands and media partners like Facebook, Google, and DreamWorks Animation. Jervoe is also co-author of the Manual of International Marketing.

“We’re enormously pleased that will.i.am and Johan Jervoe will be speaking at the IBC Conference,” says Michael Lumley, IBC’s Conference Chair. “It’s a true testament to the strength and breadth of the Conference that it can attract speakers of their international calibre, and we are fascinated to see how their thoughts on technology and creativity will contribute to the global debate about fostering innovation.”

This keynote promises to provoke and challenge while offering a unique and fascinating insight into the creative process that inspires one of today’s best known and most successful artists.

Book your pass for this session at: www.ibc.org/registernow. Entry is free for registered press. The session takes place on Friday 7 September at 14.00 during IBC2012, RAI Convention Centre Amsterdam.

Image Courtesy of  something.from.nancy

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According to news sources, the Intel Corporation has announced a new $300 million Ultrabook Fund to encourage the aggressive entry of this lightweight, ultra thin category of new laptops into the marketplace to compete directly with the Macbook Air.

Trademarked by Intel, the Ultrabook is estimated to be about 20 mm thick, will utilize Core i5, i7 processors, and is expected to have about 5 to 8 hours of battery life. The product is seen as the industry’s answer to the highly popular, high-end, Macbook Air.

The highly anticipated, ultraportable laptops are expected to make a huge splash in the upcoming Consumer Electronics Show (CES) in January, with about 50 new Ultrabook models expected to be introduced during the show, according to news sources.

Microsoft’s new touch-based OS platform, Windows 8, is also expected to fuel the growth of Ultrabooks, which are reportedly expected to reach 40 percent of all laptop sales by the end of 2012, according to Intel.

Intel CEO, Paul Otellini said that Windows 8 would contribute to the success of Ultrabooks once the operating system is released during the second half of 2012. “Starting with Windows 8, you have a mainstream operating system incorporating touch. Our view is that in the ultrabook lines, touch is a pretty critical enabler. When users see that new Windows interface, they’re going to want to touch it. If the screen does nothing, you have disappointed [the] consumer,” Otellini said.

In large part, the new Ultrabooks will be competing on price, with the $300 million Ultrabook Fund expected to help keep down the cost of components and manufacturing expenses.

Otellini stressed the importance of competitive pricing for the new Ultrabooks.

“And in order for us to have an excited consumer at $699 and $799 price points, you have to be able to accelerate the reduction in [touch] cost. That’s the kind of investment we’ll make around the Ultrabook Fund.

With Apple rumored to be releasing a new 15” Macbook Pro “retina” display capable entry to the marketplace during the second quarter of 2012, it may just be that the industry will become more competitive.

Expect the battle for the new laptop category to heat up in earnest in the years ahead. Let us know what you think of the new Ultrabooks, and whether or not you believe they can effectively compete with Apple’s laptops.

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