Hartford, U.S.A. — The Web Marketing Association judges will select the best online apps of 2013 in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2013.

“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2013 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:

Social Media
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Mobile apps and websites
Integrated ad campaign
Online Video
Ads the client did not choose

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

The 2012 Best of Show for Interactive Applications went to Wendy’s and The Kaplan Thaler Group for Beef Equity – Here’s the Beef, which also won Best Food Industry and Interactive Application and Best Restaurant Interactive application.

Past top winners in Interactive Application format include:

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2012, ten agencies won this honor.

Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2013 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

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Verizon and Veveo Inc. announced on Thursday, March 15, that Verizon will license certain Veveo technology that can be used to enhance FiOS TV to provide new personalized search capabilities across a TV, phone or tablet. Veveo’s technology personalizes the search and discovery process by allowing customers to browse less and watch more of the programs, movies and other on-demand content that matter most to them.

As part of the agreement, Verizon entered into a nonexclusive license of certain Veveo search patents for both TV and mobile devices. Financial terms of the settlement were not disclosed. The parties will also explore expanding their partnership across various lines of business in the future.

Verizon is breaking down old technology boundaries, freeing people to enjoy the entertainment they want, when and where they want, on the devices they prefer. Verizon can leverage Veveo’s technology to discover new, relevant video content across Verizon’s FiOS TV channels, video on demand and DVR content and watch it on their TV, tablet, mobile phones and other connected devices.

“Veveo is thrilled to extend our partnership with Verizon,” said Murali Aravamudan, CEO of Veveo. ”Verizon is aggressively developing integrated video entertainment solutions, and it is a natural extension for Veveo to facilitate personalized search and discovery experiences tailored to each unique customer.

Whether it is watching television in the living room, on a tablet on the coffee table, or your phone on the go, Veveo’s solutions present personally relevant selections, and reduce the clicks and effort required to start watching something great.”

Eric J. Bruno, vice president of product management for Verizon, said: “Consumers want the largest variety of quality video entertainment available and they want to access it easily and efficiently. Video search and personalized recommendations are a developing component of the FiOS TV customer experience.

We are pleased to license Veveo’s technology and begin exploring additional ways to work together. Veveo is a leader in providing consumers with new ways to discover video content they want to see. Veveo and Verizon share a commitment to delivering a more interactive and personalized video experience – any video, anywhere, anytime, anyplace and on any device the consumer chooses.”

Veveo’s patented technology powers a variety of features, such as personalized search recommendations and the ability to rate new content based on personal relevance. Verizon’s introduction of FiOS TV brought consumers an unprecedented level of competition in the video marketplace.

Verizon continues to provide next-generation interactive services, including FlexView and FiOS TV Online. Such services, as well as an advanced video operating system and viewer guide, and free interactive applications like Facebook, Twitter and YouTube, extend FiOS TV beyond the single family home or apartments and condos, to the Internet and a range of mobile devices.

Image Courtesy of   http://www.flickr.com/photos/fortunelivemedia/

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