Santa Monica, U.S.A. — On October 15, Interscope Geffen A&M unveiled a new website that reimagines the concept of a traditional record label website. Using real-time social technologies from Echo and Arktan, Interscope has created an immersive experience that is woven from the social activities of its artists. The new site provides fans with a music resource that fosters deeper engagement with their favorite artists while inspiring them to discover new ones.

Social media is a core component of every music label, artist and brand partner’s engagement strategy. Music labels are continually publishing social media content on behalf of their artists, in addition to the exclusive tweets, videos and photos that artists are generating themselves.  By weaving all of this content together into a seamless, social experience, Interscope is flipping the content production funnel on its head and is bringing what fans care about most to the forefront.

“Everything a record label does is social,” said Lee Hammond, VP of Digital for Interscope Geffen A&M. “By leveraging this activity as the primary content source for our label website, we will always have the freshest, most relevant content available for our fans.  When our social media manager posts content to Twitter, Facebook or YouTube, that content will instantly flow into the Featured content on our home page.”

This new content framework extends beyond social media activity to include Interscope’s latest releases and official artist merchandise from Bravado. Every piece of traditional content is now displayed in a social way, with a pinboard-style visualization and the ability to Like and Comment on each item.

“This revolutionary approach reimagines how content should be generated, presented and displayed, creating a fusion between social and traditional content,” said Hammond. “You can’t tell where one ends and the other begins.”

Visitors can tab through each category of the site by swiping from side to side in an experience that’s formatted to work on a desktop or an iPad. Each category features a consistent set of experiences, curated using a mix of traditional and real-time social content from across the web. These include:

• Featured – A mix of real-time Facebook posts, YouTube videos and exclusive content generated by Interscope.
• Tweets – The latest tweets by or about the artist, curated to filter our spam and obscenities.
• Music – The latest music from a particular artist or label on Spotify.
• Videos – A media wall featuring the artist’s most recent videos from YouTube.
• Photos – A mix of artist photos from social networks and Interscope’s exclusive image library.

Every piece of content is fully interactive and if a visitor stops on a specific category, it persists as they browse. The underlying infrastructure can inject any piece of content into the artist streams, including merchandise, new tracks on Spotify, advertisements and other promotions that drive fans into revenue generating channels for both the label and the artist.

From a content perspective, Interscope is bringing its fans to the forefront. The homepage features fan generated art from Sleeveface, a site where users can upload pictures of themselves using physical recordings of Interscope Artists to create interesting images. Interscope also plans to accept user-generated sleeveart for each artist directly from the site.

All of the content on the site is generated in real-time through cloud services API’s. Arktan, a curation service that aggregates real-time social data from popular social networks, including Twitter, Facebook, Instagram, YouTube, blogs and RSS, provides the social activity for each artist and brand. That data, along with other real-time feeds from Interscope’s merchandise and brand partners, is injected into Echo StreamServer, a real-time activity database capable of capturing, permanently storing and serving up social activity data at web scale.

Interscope also uses Echo’s Pinboard Visualization Plug-in to display each piece of real-time content on the site. By injecting an RSS feed from their merchandise store into Echo StreamServer, Interscope is able to visualize artist merchandise in a significantly more interesting way and integrate relevant products throughout the site in a visually consistent manor.

“The real-time, social infrastructure from Echo and Arktan provides Interscope with a very flexible framework to promote everything that a record label needs to promote, while keeping content fresh for the visitor,” said Hammond. “We believe that this approach sets a new bar for corporate websites in the music industry.”

The website was designed by Autumn 01, a technology, design and strategy agency based in Sydney, Australia.

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Santa Monica, CA, U.S.A. – Max Sound Corporation, an innovative technology company, that is changing how we listen to music, watch movies, play video games, experience television and communicate on our cell phones, announced a strategic partnership and newest major music industry adopters of the MAXD technology with the entertainment super producers, ROCK MAFIA.

Rock Mafia, is the record production/songwriting team, consisting of Tim James and Antonina Armato. Rock Mafia is credited for writing and producing for a great number of top pop and rock artists, such as Miley Cyrus, Mariah Carey, Scotty McCreery, Selena Gomez, Demi Lovato, American Idol, Disney’s Hollywood Records and has a major label venture with Interscope Records.

People may think it’s easy to define Rock Mafia. A quick glance on Wikipedia tells us that Rock Mafia is one of the biggest pop production teams in the world, with over 50 million albums and 25 million singles sold, along with over 2 billion views on YouTube alone, a seemingly endless pop discography spanning the last decade with hits from Mariah Carey to Miley Cyrus to Selena Gomez. Upon closer inspection, however, there are a few surprises.

One may not know Rock Mafia also wrote and produced some of the biggest records on active rock radio over the past two years, including Sick Puppies’ number 1 single that ruled the Top 10 airwaves for over six months, “You’re Going Down,” to “Odd One,” “Maybe,” and “Riptide.”  Furthermore, following the reproduction and remix by Rock Mafia, Billy Ray Cyrus’ hit song, “Ready, Set, Don’t Go” peaked at number 2 on the country charts.

Perhaps the biggest surprise of them all was Rock Mafia’s debut release as an artist, “The Big Bang.”  The hit song sold over 500,000 in digital downloads independently, gained over 100 million streams as well as over 15 million views of their video on YouTube.

The team is currently hard at work on a Mixtape, rumored to be released sometime this summer, as well as putting the final touches on a groundbreaking animated video for their follow up single, “Fly or Die.” 2012 is shaping up to be better than ever for Rock Mafia.

The double platinum smash, “Love You Like a Love Song” by Selena Gomez, continues to enjoy worldwide success. In addition, their first European smash, “Friends” by Aura Dione featuring Rock Mafia, is currently the  #1 most played song on German radio and has gone top 5 in multiple countries.

“We feel that once every artist hears what MAXD can do for their music, they will want to utilize this incredible technology,” said Rock Mafia Co-Founder Tim James.

“TJ and Antonina are so full of passion for music and constantly speak of the culture, lifestyle, and making music to connect with millions of people.  Clearly, they’re less interested in finding formulas than they are making history. In this ‘strategic partnership’ Rock Mafia will use the Max Sound Technology for all their future projects.

Tim and Antonina were so impressed with MAXD Technology that the duo decided to join the company’s Advisory Board and become ’Brand Ambassadors’ for MAXD. Our Advisory board is proving to be the tipping point for introducing MAXD into music’s vertical markets where compressed degraded audio currently exists and where MAXD provides an unparalleled solution,” said John Blaisure, CEO of Max Sound Corporation.

Rock Mafia’s Co-founders and Music Industry Super Producers Tim James and Antonina Armato are the most recent additions to Max Sound Advisory Board, which includes some of the most influential and respected names in the music/entertainment industry.

They include Legendary Musician Mick Fleetwoodof Fleetwood Mac, Iconic Producer and Engineer Mark Needham, Strategic Artist Manager Carl Stubner, PR Mavens Sugar Rautbord and Lane Davis, Grammy Winner Producer/Songwriter Bradley Spalter, Academy Award Winning Feature Film Sound Designer Frank Serafine, Entertainment Lawyer Frank Correa, Westwood Music Owner Fred Walecki and CBS Radio Executives Todd Cavanah and Erik Bradley

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KIDinaKORNER/Interscope Records artists Imagine Dragons have been tapped by MTV as its PUSH artist of the week for April 16th. Throughout the week, MTV will feature exclusive content including premiering the Las Vegas band’s new video for their current single, “It’s Time,” on Tuesday, April 17th, across all of its television and digital platforms, including MTV’s AMTV, mtvU, MTV Hits and MTV.com.

“It’s Time” is rocketing up the Modern Rock radio chart where it is currently positioned at No. 14. The track is the first single off Imagine Dragons latest EP Continued Silence, which is currently No. 6 on Soundscan’s Alternative New Artist Albums chart.

“Any time I hear music, I also see visuals in my mind,” says Imagine Dragons’ lead singer Dan Reynolds of the video, which was shot on a dry lake bed in Barstow, CA. ”‘It’s Time’ is an emotional song that was written at a very transitional period of my life. I’ve always loved conceptual videos that leave room for the viewer room to interpret it in a way that is most personal to them. That is what we tried to do with this video. The director had a great vision for representing the song’s meaning in a subtle way. We wanted the video to be cinematic and true to the song.” Watch the video here: http://on.mtv.com/HLCBfc

Imagine Dragons — who were recently included in a Billboard magazine feature entitled “The Next Wave” that singled out five “alternative up-and-comers ready to go pop” — are out on the road with The Jezabels throughout April and May.

The April 10th show at New York City’s Bowery Ballroom was sold out and the upcoming May 11th show at The Troubadour in West Hollywood is already sold out. In addition, the band will perform at Summerfest in Milwaukee, WI, on July 5th and at the Firefly Music Festival onJuly 21st in Dover, DE.

Don’t miss IMAGINE DRAGONS on the road:

Image Courtesy of   Imagine Dragons

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Produced by RedOne and featuring Justin Bieber, Far East Movement’s (aka FM) “Live My Life” exploded on the radio and will be available on iTunes and digital retailers this Tuesday, February 28. The monumental track, which has an additional Party Rock remix version with Redfoo of LMFAO, will follow the Dirty Bassappetizer “Jello” that FM performed on Jimmy Kimmel Live SuperBowl Concert series earlier this month.

A “Live My Life” music video will be filmed in the coming weeks and both songs will be released on their highly anticipated sophomore album Dirty Bass via Cherrytree/Interscope Records this spring.

“We’re thrilled to have Justin be a part of Dirty Bass,” exclaims Kev Nish. “FM has always focused on unexpected collaborations and mashing up musical genres which keeps making music exciting. ‘Live My Life,’ is a song we think both FM and Bieber fans will enjoy together.”

FM is currently touring the world while working hard to finish up Dirty Bass. They started to develop the album’s sound while on the I Am Music tour with Lil Wayne last summer. They are finishing the album on the Canadian and European Cherrytree Pop Alternative tour with LMFAO while radio airwaves continue to play their worldwide smash singles “Like A G6″ and “Rocketeer.”

“We’ve been performing the ‘Live My Life’ Party Rock remix with Redfoo on the Cherrytree Pop Alternative tour and the reaction has been met with hands in the air and hype energy,” declares Progress. “We’re looking forward to the song on the radio and everybody partying wherever they’re listening.”

Dirty Bass has a dynamic universal party sound that brings elements of booming trunk bass to the dancefloor. Far East Movement shaped and co-produced the sound with The Stereotypes and assistance from the above-mentioned RedOne along with other chart topping producers Bangladesh, Dallas Austin, and Cherry Cherry Boom Boom.

More exciting collaborations on Far East Movement’s Dirty Bass will be announced soon.

For more information on Far East Movement, visit www.FarEastMovement.com

Image Courtesy of    https://www.facebook.com/fareastmovement

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DGC/Interscope Records recording artists the All American Rejects return to the road this spring with an extensive six week North American tour commencing March 31 in Flagstaff, AZ.  The Kids In The Street Tour, with the support of A Rocket To The Moon, visits major cities in the U.S. and Canada before wrapping on May 13th in Cincinnati.

“If you want to see this band at their best, and probably the best they’ll ever be and hear all the songs you want to hear and all the songs you haven’t heard yet then you should make it a point to come out.  It will be the show you tell your children you saw.  It will be a great evening and a lot of fun with your four favorite Okies,” – Tyson Ritter

The All-American Rejects’ first single, “Beekeeper’s Daughter” along with the rest of the tracks on Kids In The Street, was produced by Grammy-nominated producer Greg Wells, who is known for his work with Adele, Katy Perry, and OneRepublic, among many others. The video for “Beekeeper’s Daughter” by Isaac Rentz (Blink-182, Cage the Elephant) can be viewed at http://vevo.ly/xKVMco. Billboard called the single “a fun and memorable romp that brings out the best of the group’s pop side.”

Since forming in Stillwater, Oklahoma in 1999, The All-American Rejects have released three studio albums: their platinum self-titled debut, featuring the breakthrough hit “Swing Swing,” followed by 2005′s double-platinum Move Along, which spawned the Top 10 hits “It Ends Tonight,” “Dirty Little Secret,” and “Move Along,” as well as the gold-certified When The World Comes Down, featuring the 4-million seller “Gives You Hell,” – the most played song of 2009 at Top 40 radio – which spent four weeks at No. 1 on the Top 40 charts, and more than 13 weeks in the Top 10 on the Billboard Hot 100.

The All-American Rejects, which includes lead singer, lyricist, and bassist Tyson Ritter, guitarist Nick Wheeler, rhythm guitarist Mike Kennerty and drummer Chris Gaylor, have sold more than 4 million albums and 16 million singles worldwide. They are ranked in both the Hot 100 and Billboard 200 Artists of the Decade.

The All-American Rejects are scheduled to perform on Jimmy Kimmel Live! on Tuesday, March 27th. After their spring tour, The All-American Rejects join Blink-182 on the road and make a return visit to Bamboozle Saturday, May 19.

Image Courtesy of   http://www.flickr.com/photos/joshc/

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The Golden Globe nominated music from Madonna’s upcoming film W.E. composed, orchestrated and produced by Abel Korzeniowski, which also includes Madonna’s Golden Globe award winning song “Masterpiece”, is scheduled to be released digitally on Interscope Records on January 31st, it was announced recently.

W.E. which was directed, co-written and produced by Madonna and distributed by The Weinstein Company is scheduled to be released in February. The score was recorded in April 2011 at the famed Abbey Road Studios in London with a 60-piece orchestra conducted by Terry Davies including piano, violin and viola solos.

The Polish born Los Angeles based Korzeniowski previously wrote the original score for the Tom Ford film A Single Man for which he also received a Golden Globe nomination.

“The prevailing sense of obsession was what inspired me in W.E. — the irrational compulsion to sacrifice everything and anything for love – a love that could easily be just an illusion. In my music, I wanted to reflect those powerful and conflicting emotions through a web of melodic themes, which relentlessly repeat and constantly swing between despair and sorrow, and hope and joy,” commented Korzeniowski.

“W.E.” tells the story of American divorcee Wallis Simpson (Andrea Riseborough) and England’s King Edward (James D’Arcy) who abdicated his throne to be with the woman he loved. It is considered one of the greatest love stories of the 20th century.

The story is told through the eyes of a modern day New Yorker Wally Winthrop (Abby Cornish). Composer Korzeniowski masterfully and seamlessly bridged the two unique worlds of Europe in the 30′s and 40′s and the contemporary Manhattan environment of a woman lost in her dreams of the perfect love.

In addition to Korzeniowski’s magnificent score, the soundtrack includes the original song ”Masterpiece” composed by Madonna, Julie Frost and Jimmy Harry and sung by Madonna which is played during the end credits of the film. It will also be included on Madonna’s upcoming solo album for Interscope, MDNA,which is scheduled for release this spring.

photoproject.eu / Shutterstock.com

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