The Marvel ReEvolution is here—and comics will never be the same. The future of comic book publishing was unveiled on Monday to the raucous crowd at SXSW Interactive’ s ScreenBurn Arcade courtesy of industry superstars Axel Alonso (Editor  in Chief, Marvel Comics), Peter Phillips (SVP/GM, Marvel Digital Media) and Jeph Loeb (Head of Marvel Television) during the historic Marvel: House of Ideas panel.

An industry first, the Marvel ReEvolution seamlessly brings the worlds of print and digital media together for a comics experience like no other. The first two elements of this exciting new initiative were revealed as Marvel Infinite Comics, a new comic book format, and Marvel AR, the first major augmented reality app from a comics company. And fans will not have to wait long to get in on the action as they will both be released with the hotly-anticipated Avengers X-Men #1 on April 4, when the two biggest Super Heroes teams in the world go to war.

“Marvel’s always led graphic fiction industry in digital media innovation and the Marvel ReEvolution is a quantum leap into the future of publishing,” said Dan Buckley. Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc.

“We see print and digital product as complementary, not competitive—so we’ve made sure that not only do we have new digital content but also digital products that enhance the printed page. The release of Avengers VS X-Men #1, the biggest story we’ve ever told, is the activation point for the re-evolution of comics as a whole.”

Marvel Infinite Comics represent a new form of comic book storytelling, using tablets and smartphones as a new canvas for storytelling, taking advantage of modern technology while staying true to medium’s greatest strengths.

The first comic released in this format will be Avengers VS X-Men #1 Infinite, from acclaimed creators Mark Waid and Stuart Immonen and available on April 4 for purchase on the Marvel Comics app, free with the redemption of the code found in print copies of Avengers VS X-Men #1 or included with the purchase of the digital version.

“We call these Marvel Infinite Comics because the storytelling possibilities are, frankly, infinite. Writers and artists now have a whole host of new tools at their disposal to redefine the comic book medium,” said Alonso.

“Current tablets and smartphones, along with comiXology’s Guided View technology, allow us to develop new, full length stories for a different medium that are very much truly comics—but experienced by readers in a way no other major company has ever executed.”

The Marvel AR app, powered by Aurasma, will be released in April for iOS and Android devices. By opening this app and scanning select Marvel products featuring the Marvel AR logo, you’ll unlock exclusive content starring the world’s most popular Super Heroes — including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and many others! Go behind the scenes of your favorite comics, see new footage, hear from creators, catch yourself up on past events and more.

“Marvel AR is a perfect example of how digital innovation not only gives added value to print comics, but also brings a delivers an entirely new reading experience,” explained Phillips. “Now fans will have access to more behind-the-scenes material from their favorite Marvel products than ever before—and it’s all absolutely free.”

Check out www.marvel.com for more information on the Marvel ReEvolution and stay tuned for exciting developments as the comic industry changes forever.

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Ultimate Spider-Man, premiering April 1 on Disney XD as part of the Marvel Universe block, is the super hero show everyone’s talking about—and you can experience the world premiere at South By Southwest Interactive Festival.

At the historic Marvel: House of Ideas, panel Sunday, March 11 at 1pm on the IGN stage at the Palmer Events Center, Jeph Loeb (EVP/Head of Marvel Television) will debut the entire first episode of Ultimate Spider-Man for fans in attendance.

This can’t-miss panel also features the unveiling of Marvel’s bold new multimedia plans that includes the announcement of Marvel’s revolutionary new ways to read comics, courtesy of Axel Alonso (Marvel Comics Editor in Chief) and Peter Phillips (SVP & GM, Marvel Digital Media Group). Don’t forget– this event is free and open to the public, so fans of all ages can be in attendance for the first look at the series that will redefines super hero animation—and the announcements that will change how you see comics.

“We’ve heard that Austin has some of the best Marvel fans in the world and we couldn’t imagine a better ‘thank you’ for their support than the world premiere of Ultimate Spider-Man which comes to Disney XD on April 1st,” said Loeb. “Working with top writers and talent, we’ve produced an animated series that brings Spider-Man to life like you’ve never seen him before. They say they do it up big in Texas —and we can’t wait for the smiles on the crowd’s faces when they get the first look at Ultimate Spidey in action!”

Once the Marvel: House of Ideas panel concludes, fans in attendance will receive a limited edition Marvel lithograph (while supplies last) and a chance to have it signed by Loeb & Alonso in a special Marvel signing session.

Stay tuned to www.marvel.com and www.sxswscreenburn.com for more details on the Marvel: House of Ideas panel and Marvel’s plans for SXSW.

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The epic storytelling of Marvel — full of action, adventure and humor, along with complex, courageous and aspirational characters – will be introduced to a new generation of kids and families through a dedicated programming block, Marvel Universe, premiering Sunday, April 1 on Disney XD.

The new series, “Ultimate Spider-Man,” is written and guided by the most star-studded creative team in Super Hero television history, including some of the most influential names in comic books and pop culture. The programming block will also feature the second season of “The Avengers: Earth’s Mightiest Heroes,” and new short-form series that take viewers behind the scenes to meet the creative teams and explore the many facets of the Marvel Universe.

“The Disney XD audience will be thrilled by the excitement and energy of the newest Marvel series. Our dedicated block showcases the relatable characters that have sparked the imaginations of so many people, young and old. The Marvel Universe block’s new short-form programs are made with our audience in mind, and are designed to further explore the world of Marvel for fans of all ages.

From learning how to draw Marvel heroes to seeing the real science behind the heroes’ cool gadgets, devoted Marvel fans and new fans alike will find the block to be a great destination,” said David Levine, Vice President and General Manager, Disney XD.

“The Marvel Universe, which is exploding in theaters, comic books, games and online, bursts onto your TV with the top talent in comics and animation, and the premiere titles Spider-Man and The Avengers! We are bringing the fun, action and adventure known to Marvel fans and families alike. In addition, the never-before-seen animated and live action shorts round out your Sunday morning of can’t miss shows in the Mighty Marvel Manner!” exclaimed Jeph Loeb, Marvel’s Head of TV.

Stan Lee, co-creator of Spider-Man (who also provides the voice of Stan the Janitor in “Ultimate Spider-Man”) said, “It’s a thrill to see that the highest standards in story telling are so perfectly exemplified by Spider-Man leaping from the pages of the comic book onto the screen to be enjoyed by a new generation.”

The amazing team made up of Marvel’s Chief Creative Officer, Joe Quesada, and Marvel’s Head of Television, Jeph Loeb, Supervising Producers/Writers Man of Action (Joe Kelly, Joe Casey, Steven T. Seagle & Duncan Rouleau), Creative Consultant/Writer Paul Dini (“Batman: The Animated Series,” “Lost”), and Consulting Producer/Writer Brian Michael Bendis (Marvel’s Ultimate Comics Spider-Man comic series), “Ultimate Spider-Man” marks firsts for one of Marvel’s most popular characters the world over.

In the storyline, a teenage Peter Parker (voiced by actor Drake Bell) juggles the relatable challenges of high school with the extraordinary challenges of being a Super Hero. Nick Fury (voiced by actor Chi McBride) invites Parker to train with his S.H.I.E.L.D. organization, where Peter’s alter-ego, Spider-Man, will join forces with four other teenage Super Heroes – Nova, White Tiger, Power Man and Iron Fist, on the greatest action and adventure ever as they work to become Ultimate Super Heroes.

The premiere episode (11:00 a.m., EST/PST) is entitled “Great Power,” and the second episode is “Great Responsibility” (11:30 a.m., EST). The premiere episodes will be available on DisneyXD.com and Comcast platforms via VOD and XfinityTV.com directly following the Sunday, April 1 premiere on Disney XD.  On April 2, they will be available on Disney XD Mobile VOD available via AT&T, MetroPCS, MobiTV, Sprint and Verizon; along with iTunes, Xbox Live and Sony Playstation.

Rounding out the Marvel Universe block are exciting new short-form series including (the last three series are hosted by Radio Disney’s Morgan Tompkins):

• “Fury Files” – Top-secret access to S.H.I.E.L.D. video dossiers on key Marvel heroes, including Iron Fist, Power Man, Nova and White Tiger and the villains they face, are animated with mix of traditional animation and motion comic art.
• “Marvel Mash-Up” – The Marvel Universe is turned upside down with these hilarious and unexpected takes on iconic Marvel heroes and villains, featuring classic animation edited with a comedic twist.
• “Animated Reality” – Stunt and special effects experts showcase the epic moves of favorite Marvel Super Heroes including Captain America and Spider-Man.
• “What Would It Take?” – Get a glimpse into the science and modern technology required to create the heroes’ gadgets, abilities and tech in real life, ranging from Iron Man’s jet propulsion boots to Iron Fist’s power-packed punch.
• “Master Class” – Marvel’s Chief Creative Officer, Joe Quesada, explains the artistic vision behind Marvel’s greatest Super Heroes and shows how artists bring them to life.

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Marvel is celebrating over 3 million fans on the Marvel Facebook Fan Page, and thanking their supporters in the Marvel Universe. Be sure to head on over to www.facebook.com/marvel for your first look at exclusive art from upcoming comics, news, & previews from Marvel video games all day long. And that’s not all because they have even more Mighty Marvel surprises up their sleeves that you’ll have access to ONLY through their Facebook fan page.

Don’t forget to check Marvel out on Twitter, YouTube, GetGlue, and Google+ to further enhance your Marvel experience. With so many ways to get your daily dose of all things Marvel, there’s no reason not to get involved. But in order to get your exclusive look on tons of great Marvel stuff, stay tuned to www.facebook.com/marvel. With over 3 million fans strong on Facebook, Marvel thanks you for making yours Marvel.

In related news, Marvel has announce that Avengers: X-Sanction #3 has sold out at Diamond and this March will be back exploding off store shelves with Avengers: X-Sanction #3 Second Printing Variant. Here’s your second chance to catch the Eisner Award-winning writer Jeph Loeb and superstar artist Ed McGuinness as they pit Cable against the Avenger’s most dangerous member – Red Hulk. Leading into the comics event of 2012, Avengers Vs. X-Men, and with every issue of this red-hot series selling out – fans can’t miss this.

“Ed and I are so grateful to the fans, retailers and readers who’ve made this book such a success,” exclaimed Loeb. “It’s great having Cable back in the Marvel Universe kicking butt and taking names — and as a lead up to the blockbuster Avengers vs. X-Men — you ain’t seen nothing yet!”

Cable stands face to face with Red Hulk as time continues to slip away; will Cable save the future? Find out in Avengers: X-Sanction #3 Second Printing Variant as Loeb and McGuinness send Cable against the Avengers, while the fight for the future rages on.

For more on Avengers VS X-Men, please visit http://avx.marvel.com

Image Courtesy of   https://www.facebook.com/Marvel

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