On July 8, 2012 Kourtney Kardashian and long-time on-again, off-again boyfriend Scott Disick welcomed their second child, Penelope Scotland Disick. Kourtney, 33, and Scott, 29, had their first child, Mason Disick, two years ago.

Kourtney Kardashian stated, “Scott and I are overjoyed to welcome our precious angel Penelope Scotland Disick into our lives. We are forever blessed. Mommy and baby are resting comfortably.”

The pregnancy was announced in November 2011 on the show “Keeping Up With the Kardashians.” The couple then announced they were having a girl in February 2012. The baby shower, attended by Kim Kardashian and beau Kanye West, was all about pink.

Kim Kardashian wrote on her blog: “Kourtney gave birth to a beautiful baby daughter on Sunday and the whole family is so thrilled to finally meet her! She is absolutely perfect! I am so excited to be an aunt again and can’t wait to spoil little Penelope. I know Mason is going to be the best big brother in the whole world. Congratulations Kourtney and Scott. Xo.”

Kourtney Kardashian opted for the all-natural birth and supposedly had a relatively easy time with the delivery. Little Penelope weighed in at seven pounds, fourteen ounces.

It is unclear whether or not the family will allow the birth to be shown on their show “Keeping Up With the Kardashians.” Kourtney Kardashian stated on the Tonight Show with Jay Leno, “We’re gonna film it again ourselves, and honestly, my experience last time was so peaceful and calm and everything you don’t see in the movies. And I really wanted to share that with people so they knew it doesn’t have to be a crazy screaming session.”

Kourtney has already stopped the K-name trend that has haunted the Kardashian family with her son Mason. The name Mason was thirty-fourth on the list of most popular boy baby names when Kourtney’s son, Mason Disick, was born. The name is now number two in most popular baby boy names.

The name Penelope has only recently become popular thanks to Tina Fey choosing the name for her child and, of course, Penelope Cruz. The name is Greek in origin and goes all the way back to The Odyssey and Odysseus’s tortured wife, Penelope. The name is currently 169th in popularity but has risen significantly since 2001 when it did not even make the top one thousand names.

The Huffington Post speculates that the middle name, Scotland, may be a play on father Scott Disick’s first name.

Image Courtesy of  s_bukley / Shutterstock.com

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‘SUCCESS’ magazine, the national business publication that serves small business owners and entrepreneurs, delves into the world of celebrity marketing for the cover of its February issue. On the magazine’s cover is Kim Kardashian, the entrepreneur and ‘Keeping Up with the Kardashians’ star, cited as the premier example of the hard-to-miss trend of celebrity marketing.

In the February issue, Kardashian talks exclusively to ‘SUCCESS’ about social media marketing, her goal-setting routine with mom and manager, Kris Jenner, and her current business strategy to pull back from specific products in favor of focusing on her larger product lines, such as the Kardashian Kollection at Sears.

Ranked by Ad.ly as the second-most-influential celebrity in social media, Kardashian has 17 million online fans, and her family’s various business ventures, including shows, books, fragrances, clothing lines, and shoes, are said to be worth $1 billion and growing.

“I honestly feel that I’ve gotten to where I am—with sales of my fragrance, the QVC line, our various products, and the success of our Dash stores—because I listen to my fans,” Kardashian tells ‘SUCCESS’. “I have such a personal relationship with them. Being very involved in social media, I feel a real connection with my fans.”

“People aren’t stupid,” she says. “You really have to love what you do, and you really have to believe in what you’re working for, for everyone else to believe you.” This willingness to be transparent via social media is perhaps the reason why this reality star has proven that celebrity marketing is a force that is here to stay, despite the fallibility of celebs.

“Celebrity marketing is clearly a major trend,” says ‘SUCCESS’ Media Executive VP, Steve Jamieson. “How could we not give our take on it? We take our promise to bring our readers relevant ideas in a positive manner very seriously. This is no exception.”

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This Sunday at the reality show “ “Keeping Up with the Kardashians,” Kim Kardashian discovered that she had psoriasis.

This is an autoimmune disease which causes red, scaly spots that appears often on the scalp, knees, elbows and torso normally due to stress, and it is not contagious.

After the dermatologist explained that the disease is “not curable, but it’s controllable.” Kim’s reacted saying “Psoriasis? I cannot have psoriasis,”

Kim confessed her stress and pressure, in an episode of the show filmed in April, “People don’t understand the pressure on me to look perfect. When I gain a pound it’s in the headlines. Imagine what the tabloids would do to me if they saw all these spots!”

She has a contract with Sketchers, for the next campaign and this disease make her a bit insecure. “I have to wear a sports bra and I have this rash all over my stomach. What will the producers say? In a photo shoot they can just Photoshop it out, but this is on video. They can’t hide this.”

Many people in America suffer from this disease. The National Psoriasis Foundation exposed that Kim is now part of the 7.5 million Americans who also suffer from psoriasis

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