London, England – From October 25, LOVEFiLM, an Amazon company and a film subscription service, will offer thousands of movies and TV shows available for streaming on the all-new Kindle Fire HD and Kindle Fire, including ‘Tinker Tailor Soldier Spy’, ‘Karate Kid’ and ‘Gnomeo and Juliet’.

Kindle Fire HD is already a top seller on Amazon worldwide and offers an enhanced viewing experience through its stunning customised HD display, the fastest Wi-Fi, dual stereo speakers and exclusive Dolby audio, powerful processor and graphics engine and 11 hours of battery life.

LOVEFiLM is deeply integrated with the all-new Kindle Fire HD and Kindle Fire and allows users to instantly stream and interact with thousands of movies and TV shows using Kindle’s sophisticated features to enhance the viewing experience, including:

• Watch List

Users can plan their viewing experiences by creating an unlimited playlist of movies and TV shows which can be accessed on demand at the users’ convenience.

• Whispersync Technlogy

Powers the LOVEFiLM Pause and Resume function that keeps track of the last location in a video so viewing can be resumed from exactly the same spot on any LOVEFiLM device. This means film fans can, for example, start watching something on their Kindle Fire HD, pause the movie or TV show, and return to it on the PS3, without having to search for their place.

• X-RAY For Movies

“X-Ray for Movies”, is a new feature that revolutionises the movie experience by bringing the power of IMDb directly to movies on Kindle Fire and Kindle Fire HD, accessible with a simple tap.

Without ever leaving the movie, customers can look up any actor in the scene or movie, see what other movies they have been in and view photos, biographies and more. X-Ray for Movies is exclusive to the Amazon ecosystem.

IMDb, an Amazon company for 14 years, is the #1 movie website in the world with more than 160 million monthly unique visitors worldwide.

Both the all-new Kindle Fire HD and Kindle Fire will come with a month’s free subscription for new LOVEFiLM users in the UK. These users will be able to login to LOVEFiLM quickly and easily using their Amazon account details. In the near future, existing LOVEFiLM members will also be able to link their accounts together, creating a simpler single login experience.

Jim Buckle, Managing Director at LOVEFiLM, said: ”Every Kindle Fire HD and Kindle Fire in the UK comes with seamless integration of LOVEFiLM, giving users access to thousands of movies and TV shows. This is a huge moment for LOVEFiLM and continues to expand our multi-platform offering – delivering the very best content onto the most popular devices, which can only be great news for film and TV fans.”

Jorrit Van der Meulen, VP Kindle, Amazon EU, added: ”The minute customers turn on their Kindle Fire HD they will have instant access to our vast content ecosystem of apps, games, songs, books and magazines, plus thousands of fantastic movies and TV shows from LOVEFiLM. When combined with our unmatched cross-platform interoperability and standard-setting customer service, we’re sure UK customers will love Kindle Fire HD and Kindle Fire.”

The all-new Kindle Fire HD is only £159 and is available now at http://www.amazon.co.uk/kindlefirehd

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Online bookseller Amazon.com recently made a long-awaited foray into the tablet market when it unveiled the new Kindle Fire. The Kindle Fire is essentially an enhanced version of Amazon’s popular Kindle e-reader that features a 7 inch color touchscreen instead of a black and white display.

The Fire also has a dual-core processor and uses Silk, Amazon’s new web browser which the company describes as “a revolutionary, cloud-accelerated browser that uses a ‘split browser’ architecture to leverage the computing speed and power of the Amazon Web Services cloud.”

While the older Kindles were really only good for reading books, the new Fire will be capable of streaming movies and music in addition to its more traditional e-reader features. In the run-up to the Fire’s debut, some pundits claimed that it would be an ‘iPad killer’ that would successfully compete with Apple’s wildly-successful tablet.

As often happens, the hype didn’t end up matching reality. The Fire is clearly a scaled-down tablet that stresses simplicity and ease-of-use over versatility. Furthermore, the iPad has more memory and a larger display, which will likely make it more attractive to people who are looking for a portable media player.

The Fire also lacks bonus features such as a camera or 3G capability, both of which can be found on an iPad. The Fire’s main selling point is its price: $199, which is far below the cheapest iPad’s price of $499. Amazon clearly hopes to attract customers who are put off by the iPad’s steep price tag and who aren’t necessarily looking for the iPad’s versatility.

And customers who are looking for the utmost in portability may be attracted to the Fire’s svelte size, even if it does result in a smaller display. Instead of directly challenging Apple, Amazon has chosen to place its produce at the low end of the tablet market, where its main rival is likely to be Barnes & Noble’s Nook Color.

The Nook Color is due for an upgrade soon, but it will likely face an uphill battle. Unlike Barnes & Noble, Amazon has already established itself as a leading purveyor of digital movies and music, and the Fire will benefit from that right off the bat.

Barnes & Noble is likely to upgrade the Nook Color with additional media capabilities similar to those found on the Fire, but they’re going to have a lot of catching up to do in order to compete with Amazon’s digital prowess.

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