Miami, U.S.A. — In an effort to catapult the careers of emerging music artists and Latin DJs, organizers of Hispanicize 2013 has unveiled a one-of-a-kind Hispanicize Music Festival that will showcase a full scope of Latin music artists ranging from indie alternative rockers to salsa groups and even legendary music artists.

“Our Festival will give the Latin music industry a powerful, 360-degree platform that will connect them directly with hundreds of Hispanic journalists, bloggers, brands and agencies – the most strategic audiences Latin music artists want and need to perform in front of,” said Manny Ruiz, founder and creative director of Hispanicize 2013.

Hispanicize 2013 (#Hispz13) will take place April 9-13, 2013 at the Eden Roc Hotel in Miami Beach. At the fourth annual Latino trends event, bloggers, filmmakers, journalists, marketers and music artists will convene throughout the course of five days for more than 80 sessions to hear 200 speakers present about every facet of media, social media, entertainment and marketing.

Hispanicize 2013 Music Festival Overview

The Hispanicize 2013 Music Festival consists of a multi-faceted platform tailored to the Latin music industry. The festival includes:

Concerts and special Latin music events: Every night of Hispanicize 2013 will showcase the music talents of up and coming Latin artists and/or Latin DJs with a special focus on emerging artists. Music festival events will range from performances at the Eden Roc hotel to offsite concert venues throughoutMiami Beach and even a closing night event celebrating the cult classic film “La Bamba” that will feature celebrity Latin DJs.

Celebrity music artist performances: Even though the focus of the festival is on the next big artists, the music festival will also showcase celebrity music artists as they will help anchor some of the most important concerts featuring indie groups and performers.

An agenda and slate of music acts chosen by industry influencers:  The Hispanicize 2013 Music Festival is being put together by a committee comprised of Linda Lopez, Latin Programming/Marketing - Live Nation; Fernando Rojo, Senior Creative Director/New Business Development - Universal Music Publishing ; Monica Taher, Head of Entertainment/Partner - Getty Images Hispanic / Latin America ; Bel Hernandez, CEO - Latin Heat Media ; Vanessa James, President - Vanessa James Media; Rikki Rincon, President, Creative Juice Online and Roberto Somoza, President, World Clique.

Professional Development Sessions specifically focused on case studies and the business and marketing of the Latin music industry.  Among the 15 sessions to be featured in 2013 are sessions about how to measure the success of marketing through Latin music, case studies about how social media can be leveraged to sell music and much more.

Latinovator Award:  At least one of the recipients of the prestigious 2013 Latinovator award will be a major Latino influencer from the Latin music industry. In 2012 music legend Emilio Estefan was the first recipient ever of the Latinovator award, the highest honor the Hispanicize event bestows to Hispanic Americans who have accomplished something notable or inspiring in their field.

15-Minutes of Genius – Music Edition: Hispanicize 2013 will host a special “15-Minutes of Genius” session specifically about the Latin music industry.  The “15-Minutes of Genius” session consists of five back-to-back, 15-minute presentations packed with genius insights from leading Latin music industry experts.

Image Courtesy : Nick Biemans / Shutterstock.com

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The 23^rd Annual Billboard Latin Music Conference Presented by State Farm will gather hundreds of industry leaders and influencers, featuring panel discussions with today’s top artists and executives.

Held April 23 to 26, at the JW Marriott Marquis in Miami, Florida, the conference kicks off with a showcase honoring “El Caballo Mayor” Johnny Ventura on his 55 years of musical career. Information about registration can be found at www.BillboardLatinConference.com.

“When it comes to supporting the best in Latino artists, few things make us more proud than to again be the title sponsor of the Billboard Latin Music Conference and Awards,” said Pam El, State Farm Marketing Vice President.

“Not only does Billboard do a great job in recognizing and promoting the talented pool of Latino artists that are climbing the charts, they also bring together a veritable who’s-who of the music industry and marketing world to discuss the powerful role music plays in the lives of today’s Hispanic audiences. We feel privileged to be able to support such an important occasion that highlights the central role music plays in our customer’s lives.”

Internationally renowned Pitbull will be showcased at the Superstar Q&A discussing his rise to the top and entrepreneurial ventures. Other celebrity panels include: Q&A with Don Omar : Unveiling the Strategy Behind the Hits. The Being Social panel features urban music pioneer, entrepreneur and social media leader, Daddy Yankee.

Q&A with Jenni Rivera : The Diva We Want To Know where Jenni will discuss her career as an artist and entrepreneur. How I Wrote That Song – Presented By BMI featuring Chino & Nacho; Horacio Palencia and Gocho. Gerardo Ortiz , 3BallMTY and the teams behind their success will participate in the Regional Mexican panel.

The Marketing Exchange hosted by Telemundo and Mun2 features panels such as Targeting Music about winning strategies from music mogul Emilio Estefan and Target VP of Entertainment John Butcher; and Reaching The New Latino: How brands and agencies are targeting the “New” US Born Latino via music and music branded events.

The Exchange features guest speakers from PepsiCo, Republica, Globalhue, Verizon Wireless and UMLE; and culminates with the presentation of the Marketing Awards honoring the year’s best advertising, branding and sponsorship campaigns that use Latin artists and their songs.

The conference will also feature sessions with Pandora CEO Joe Kennedy, the SBS Entertainment team, a presentation by LiveNation, and a Q&A with Univision Radio President Jose Valle.

The week culminates with the Billboard Latin Music Awards Presented by State Farm – the most prestigious awards show in the Latin music industry. The awards show, produced and broadcast live by Telemundo on Thursday, April 26 at 7PM (6PM Central), honors the biggest stars based on the Latin Billboard charts, and features performances by top artists across all genres of Latin music.

For more information about the 2012 Billboard Latin Music Conference, visit: http://www.BillboardLatinConference.com. Follow Billboard Latin Music Conference at www.facebook.com/BillboardConferences and Twitter @BillboardEvents.

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