Las Vegas, U.S.A. —  On November 5, Nanotech Entertainment announced it has completed its development of a new proprietary technology, NanoFlix3D.

NanoTech Media, the IPTV division of NanoTech Entertainment, is now offering content providers and publishers a unique set of tools for the creation of fully immersion 3D TV Channels and Smart TV apps. NanoFlix3D is now available on the Roku IPTV platform, and will be available on Samsung Smart TV, LG Smart TV as well as several other platforms.

NanoTech Media has the only fully immersive 3D user interface available on the Roku platform. The proprietary system provides users with a continuous 3D experience from the moment the channel is launched. Unlike other so called 3D channels, users don’t have to toggle their TV back and forth between 2D mode and 3D mode every time they use the menu to select 3D content for viewing.

“The NanoTech team is the only company to have solved the problem of providing a 3D user interface and menu system on the Roku Platform,” stated Jeff Foley, CEO of NanoTech. “NanoTech is committed to providing ground breaking technology. Our team has a rich history of innovation in every market that we have been in and continue to create state of the art solutions. We are excited to be the only company offering a solution that provides a continuous 3D experience.”

With 3D Television sales breaking records in 2012, NanoTech is poised as a market leader in providing its proprietary 3D TV technology. Foley concluded “Users want a smooth experience when viewing 3D content and by using NanoTech’s system, NanoFlix3D provides a seamless and unique experience.”

In the US, first-quarter volumes grew nearly 74% in units and 64% in revenue over last year’s, according to market research company, The NPD Group’s Retail Tracking Service. Ben Arnold, director of industry analysis for The NPD Group, cited his observations from NPD’s Survey where 14% of respondents interested in, or expecting to purchase, a flat-panel TV set in the next six months, say 3D is a “must-have” feature, and another 68% say [3D] is a “nice to have” feature. “3D has been a success for the TV market from a sales perspective,” Arnold elaborated. “In addition to movies and gaming, sports are essential to growing 3DTV ownership. Nearly six-in-10 sports fans are interested in watching games and matches in 3D.”

NanoTech will be licensing the NanoFlix 3D library for content publishers as well as providing turnkey 3D channel solutions for companies wishing to publish their content on the latest 3D Platforms.

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LG Electronics will introduce its highly anticipated Google TV at the 2012 International CES next week in Las Vegas. LG Smart TV with Google TV combines the familiarity of Google’s Android OS with the convenience and comfort of LG’s 3D and Smart TV technologies, offering consumers a new and attractive home entertainment option.

“LG has constantly strived to provide consumers with wider choices in home entertainment that bring the highest level of sophistication and convenience,” said Havis Kwon, President and CEO of the LG Electronics Home Entertainment Company. “Through Google TV, LG has merged Google’s established Android operating system with LG’s proven 3D and Smart TV technologies, offering consumers a new and enthralling TV experience.”

LG Google TV’s most attractive feature is its ease of use, thanks to the combination of its Android-based user interface and the Magic Remote Qwerty designed by LG. LG Google TV’s user interface and main screen have been designed for convenient browsing and content selection. Multi-tasking is also possible, as the search, social networking and TV functions can be run simultaneously. The user interface can be accessed using the Magic Remote Qwerty which combines the user-friendly benefits of LG’s Magic Remote with a QWERTY keyboard.

Equipped with LG’s own CINEMA 3D technology, LG Google TV provides a home entertainment experience that is immersive, comfortable and convenient. Based on LG’s own Film Patterned Retarder (FPR) technology, CINEMA 3D glasses are battery-free and lightweight. The glasses are also very affordable, making LG’s Google TV ideal for viewing by a large group of family and friends when used in 3D mode. And with a single click of the remote, any 2D content can be viewed in 3D, thanks to the built-in 2D to 3D conversion engine.

Alongside Google TV, LG will continue to advance its own Smart TV platform based on NetCast using open web technology such as Webkit browser and Linux. LG Smart TV with NetCast will be available globally in 85 plus countries at launch. With a growing collection of content and services, LG’s Smart TV platform will continue to provide consumers with a unique user experience.

LG Smart TV with Google TV will be available in two series at launch in the US in 2012.  The first demonstration of LG’s Google TV will take place at CES, Jan. 10-13.

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