Boca Raton, U.S.A. — LinkedIn, a business to business social media site whose membership now exceeds 175 million with an average of two members joining per second. Ray Knight, Chief Envisioneer Officer of The RaynMakers, is considered a LinkedIn guru and has partnered with TransMedia Group to offer his knowledge to professionals seeking clients and to businesses looking to grow.

“Most individuals and  businesses know what LinkedIn is and have a presence on it, but very few professionals know how to properly utilize the site in order to generate more business. I’m excited about my partnership with a public relations leader like TransMedia Group and look forward to helping businesses make LinkedIn a valuable tool,” said Ray Knight, CEO of The RaynMakers.

Knight has spent eight years working with LinkedIn profile creation and optimization. He helps businesses better position themselves within LinkedIn with completed profiles that rank high in keywords. Knight has achieved page one position for a number of clients including executives and business owners alike including:

• Attorneys
• Catering Companies
• Consultants
• Consumer Goods Executives
• Doctors
• Digital Revenue Executives
• Financial Executives
• Indoor Environmentalists
• Limousine Owners
• Moisture Instruction Experts
• Real Estate Executives
• Spa /Wellness Centers

“We are so pleased to be linked in with Ray Knight as his expertise will help individuals and companies leverage the LinkedIn network. His knowledge will help businesses and our clients maximize their LinkedIn ranking position and search results, which will equal more business,” said Tom Madden CEO and Founder of TransMedia Group.

For more information, visit www.transmediagroup.com/socialmedia.php.

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LinkedIn is showing us their new application Volunteer Experience & Causes. The biggest industries that use LinkedIn concentrated on the high technology industry, finance, manufacturing business, and medical as well as corporate operations. But there is something that unites them all and it’s voluntary actions that are not reflected and valued in our resume.

Most users of LinkedIn come from North America, then Europe, Asia, Latin America, Africa, Middle East and Oceania, respectively. And they can all be linked by non-profit companies, for volunteer work and help with cause. On one hand, this new application encourages profiles without volunteer positions or representation of causes to gain these.

For professionals who are active in advancing their favored causes, this is an enormous help. The second reason is the social influence. People can join to defend and support a cause. By including the causes, charities and volunteer profiles in LinkedIn, social networking becomes intertwined. This should lead to a positive, cause-aware influence on organizations.

There are two ways of understanding what it means to LinkedIn to promote social good. On the one hand, it encourages people to participate in voluntary work which will be reflected in their resume — and which will be valued. On the other hand, is a fantastic way for professionals and organizations to bond over a common causes. Contacts and business relations can spring from these types of links.

A Company Page is automatically created, making it up to you to claim it as your official representer on LinkedIn. Over 101,000 organizations currently use a Company Page to position their organization and differentiate themselves. As an example, the Company Page created by the American Red Cross has attracted thousands of followers.

So if you haven’t claimed your Company Page yet, now is the time to do it. Right now Facebook is gaining popularity with the application BranchOut which makes it an instant rival to LinkedIn. The application has become a hit with job seekers and employers because of its simplicity and extensive networking capabilities.

Facebook wanted to complete the bridge to the online job search and with BranchOut, will revolve around making it easy to post jobs through its system. But LinkedIn is still in good positions, expanding their market as we speak. In the near future, finding a job will be all about knowing hot to network online.

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