Washington, U.S.A. – Memo to Experienced Workers: AARP is offering a unique new way to advance yourself in today’s tight job market with Work Reimagined, a social network based experienced worker jobs program that connects employers seeking experienced workers with qualified professionals searching for new or more satisfying careers. The site (www.workreimagined.org) will leverage the platform of professional networking site, LinkedIn.

AARP President Rob Romasco announced the multi-pronged Work Reimagined online initiative today, outlining some of the key elements, which include:

• original and curated content with advice and insights relevant to experienced workers in today’s job market, and
• access to current job openings with the nearly 120 employers who have taken the Work Reimagined pledge, publicly committing to treat all employees equally regardless of age.

“Work Reimagined enables experienced workers to come together in a vibrant online community to share your views and help move through ‘what’s next’ career moments,” said Romasco. “It opens the way for access to workforce resources, as well as the opportunity to connect with other experienced workers in a peer-to-peer environment.”

The dynamic nature of Work Reimagined is demonstrated by the decision by dozens of forward-looking employers with at least some immediate hiring needs to sign a pledge to recruit across a level playing field when considering experienced workers. These firms are looking for the strong work ethic, maturity, and customer orientation that experienced workers bring to their jobs.

Employers who sign the pledge agree that they have:

• Openness to the value of experienced workers;
• Nondiscriminatory HR policies;
• At least some immediate hiring needs at the time of pledge signing.

With the integration of LinkedIn information, qualified workers are put together in the same space with employers who value those workers.

“Over the past decade, the digital world has transformed how most people look for a job,” said Romasco. “Today, Work Reimagined harnesses the power of social media to offer great opportunities for experienced professionals to connect, to access information and resources, and to leverage their professional network in their pursuit of more fulfilling work and career.”

Work Reimagined also offers job listings independent of LinkedIn, as well as articles, columns, tips and tools to help people navigate today’s workplace.

“This service is especially valuable in the face of a difficult economy that has found many professionals unemployed for, in many cases, a year or more,” Romasco added.

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New York, U.S.A. – In today’s challenging global economic environment, businesses everywhere are looking for a critical edge to boost them past competitors and into market leaders. For many successful companies, that edge can be found in a strong culture built around the brand and extended to employees who act as brand ambassadors, fostering deep engagements with vendors, suppliers, business partners, and other key stakeholders.

At the Extending Your Brand to Employees Conference, hosted by The Conference Board in New York City on June 19 and 20, this vital concept will be thoroughly explored over two days and will feature best-practice experts who will discuss how Dolby, Microsoft, IBM, LinkedIn, Mayo Clinic, FedEx, Pfizer, 3M, and other leading corporations are:

• Building and reinforcing company culture and core values with employees on a regular basis
• Creating and maintaining workforce behaviors that support positive brand experiences
• Creating deep brand engagement with employees across business units and functions
• Engaging employees in a new brand during an acquisition
• Learning techniques to develop a “one-company” culture
• Maximizing a company’s LinkedIn profile
• Realizing the value of collaboration within your company and driving profitability
• Unlocking business opportunities and driving success with the right corporate culture

Attendees will hear from executives such as Paul Westbrook, Principal at Westbrook Consulting and formerly a Senior Vice President with Ritz-Carlton, about how creating a culture of engaged employees can create customers for life. In the attached video clip, Mr. Westbrook discusses how Ritz-Carlton employees embody the company’s brand values and the importance of creating a strong internal culture:

More details on the conference can be found here

The conference is geared toward corporate executives responsible for internal communications, corporate affairs, human resources, branding, corporate governance, investor relations, corporate social responsibility, public affairs, and other corporate executives interested in better understanding how to build internal cultures that engage employees, boost productivity and improve financial performance.

Members of the media who are interested in attending should contact Peter Tulupman at (212) 339-0231, peter.tulupman@conference-board.org.

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WE Magazine for Women – the official magazine for the Women in Ecommerce Association – recently announced LinkedIn marketing expert Kristina Jaramilloas one of the 100 honorees receiving the 2012 Who’s Who in Women Ecommerce Award. Another women’s organization, The Women’s News Bureau, also recognized Jaramillo as one of the top 40 women to network with on LinkedIn.

“We’ve been following Kristina for some time – reading her blog postings and participating in the conversations and discussions she starts in her own LinkedIn group as well as others,” said Heidi Richards, Publisher of WE Magazine for Women and Founder of Women in Ecommerce.

Women in Ecommerce (TM) is the original business and social networking community for social and professional networking and business development for successful women who want to take their businesses to a new level online and offline. They offer tools, resources and networking opportunities to build a strong foundation for future growth and expansion.

“We have our eyes and ears open for the latest trends in ecommerce and social media and this is why we have been following Kristina Jaramillo - and why we are proud to offer her our award of distinction,” said Richards.

The Women’s News Bureau (http://womenpartner.org) also named Jaramillo as one of the “Top 40 Women to Network with on LinkedIn Today.” Jerrilynn Thomas, Founder of The Women’s News Bureau, said, “We recently gathered over 40 women for women entrepreneurs and business professional to network with today on LinkedIn to help them maximize their membership. We had to include Kristina Jaramillo without a doubt on this list as she’s proven to be one of the most knowledgeable LinkedIn marketing experts today.”

The Women’s News Bureau serves as a networking bridge between Virtual Businesswomen and Main Street Companies around the globe to facilitate and foster the development of collaborative business relationships to re-ignite their local economies.

Jaramillo is the creator of the first and only LinkedIn marketing templates available anywhere. It can be found at http://www.InstantLinkedInMarketingTemplates.com

The online and offline media think of Jaramillo as a social media expert. Her articles can be found in top magazines like Website Magazine, Home Business Magazine, and Electronic Retailing Magazine and on top websites like SiteProNews.com, RainToday.com, SmallBusinessCEOMagazine.com and hundreds more. Jaramillo works with some of the top Internet marketers, entrepreneurs, coaches, consultants, organizations and companies to help them gain even more brand awareness, more publicity and more profitable, meaningful relationships.

Jaramillo’s services at http://www.GetLinkedInHelp.com include “Live” on Video LinkedIn Profile Reviews, LinkedIn Profile Makeovers and Ongoing LinkedIn Marketing Management.

Jaramillo also offers these special reports and e-courses:

• Free LinkedIn Publicity Ecourse at http://www.HowtoGetMorePublicitywithLinkedin.com
• Top 14 LinkedIn Marketing Mistakes at: http://www.Free14LinkedInMistakesReport.com

To get more information about Jaramillo and her company Get LinkedIn Help, visit: http://www.getlinkedinhelp.com

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Socialbakers, the world’s most cited source and fastest growing social media analytics company, on February 09, 2012 announced the launch of its U.S. headquarters in San Francisco.

The company also announced its new U.S. leadership team based in San Francisco, which includes veteran technology executive Martin Huml as President and Chief Operating Officer, and Katrina Wong as Vice President of Marketing. Socialbakers’ global expansion follows rapid demand from many of America’s most recognized brands.

Socialbakers social analytics platform measures the effectiveness of social marketing campaigns across all major social networks, including Twitter, Facebook, YouTube, LinkedIn and Google+.

With more than 750 customers and 275,000 registered marketing users, Socialbakers is the leading source for Facebook and social analytics throughout Europe. More than 60 U.S. brands are already using the technology, with an accelerated U.S. demand from brands, consumers and even politicians.

“Companies can no longer expect or assume that online users will engage with their Facebook or Twitter content. Our clients increase social media relevance and build their social community faster because we show what is working, what doesn’t work and how they compare against competitors. Companies can build tremendous communities by using our technology to understand which content is most and least engaging and viral,” said Jan Rezab, Socialbakers CEO.

Technology veteran and investor Martin Huml has joined as Socialbakers’ President and COO, and will lead U.S. operations from San Francisco. Huml, who has been serving as company Chairman, is an accomplished entrepreneur, executive, and investor. Huml built and sold his first company in the mid nineties – an exclusive distributor for Apple Computer in Central and Eastern Europe, including Russia and several other former Eastern Blok countries.

He also worked for several years in private equity at Credit Suisse First Boston in London and New York. Most recently, he ran his own San Francisco-based investment consulting firm, Runway Capital. He has chaired and served on several boards, and has also served as interim CEO and COO for various technology firms.

“Socialbakers is an exciting company on the brink of becoming the global leader in this fast growing social analytics space,” said Huml.  “Jan is a brilliant entrepreneur, visionary, and business leader. The team is exceptional and Socialbakers is positioned as one of the top analytics companies in the world. The U.S. is home to many of the world’s most savvy companies, and it’s time we expanded in order to provide them a technology that will change the way they run their entire social marketing programs.”

Katrina Wong has been hired as vice president of marketing to lead the company’s global go-to-market strategy, with focus on the U.S., UK, France and Germany. Prior to Socialbakers, Wong led corporate marketing for subscription billing company, Zuora. Wong developed marketing strategies for SAP’s entry into the SaaS market, and worked at Salesforce.com deploying CRM solutions for global Fortune 500 companies.

“We have the most aggressive go-to-market strategy in the industry, and have big plans for 2012 – while the U.S. has a fragmented analytics market, Socialbakers is positioned to become the standard for social media intelligence,” said Wong.

Socialbakers, a European technology company, launched in 2008 and is now the social analytics provider of choice for customers in more than 75 countries.

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New social networks are being released every day. What makes each one unique is their individual focuses and functions, though they all have the common goals to increase social relations and to establish contact with the professional world, educational target, medical network, travel communities, and so on.

The focus is usually developed based on the needs of the public. Opensoft, a Portuguese company, saw a need for the business environment, and they are trying to put this new model  in the competitive world of social media. Spreadd is a Portuguese startup focused on business environments and tries to differentiate itself from LinkedIn and Facebook, arguing that it is actually able to create opportunities to companies through the improvement of a collaborative environment.

Facebook offers big opportunities to reach target markets and great tools to develop marketing and communication with the public. However, there are limitations in developing sharing tools inside the company, since a social network is not a business-oriented network if it has other focuses.

LinkedIn, on other hand, is a business network. However, it allows people to connect to each other, but doesn’t solve the match problem between people and tasks, which Spreadd promises to do. The inefficiency inside of companies created by issues, such as employees repeatedly doing the same tasks and assigning the wrong employee to perform a task, can impact business performance.

It can be solved through a better sharing, communicating, and collaborating environment. The ambitious goal of the project is be a perfect network solution to small companies, big organizations, and even the ones geographically dispersed.

The network has been in the testing stage for the past six months, but it has already been seen as a solution to companies that are already using basic sharing tools, such as e-mail, instant message systems, internal networks, and blogs. Such tools have a time-gap between assigning the task and seeing the task completed, which is the issue Spreadd is trying to solve.

The Opensoft project will be going to Silicon Valley in California to accelerate the development of the business. It will be an important part of companies concerned with transparency, increase in opportunities, and creativity. There are high expectations coming from this developing season.

The goals the company have made will be able to help all companies interested in increase competitiveness through efficient information sharing. For companies that want to get a head start, they can sign up using a company e-mail address, which will be added to the Spreadd’s social network, and wait for a developed version of Spreadd to become available to the public.

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Where are the children who play hide and seek in the streets, fly kites, jump ropes, ride bicycles, play with dolls and cars, spend hours building a Lego’s castle during their childhoods’ golden age? They are no longer easily found in the outside areas around their neighborhoods.

Instead, infants are hiding themselves and replacing their group activities on a sunny day for more and more solitary pleasures under their home roofs. One in four Brazilian children uses the Internet, according to research done by the Comitê Gestor da Internet (CGI), the Internet Manager Committee.

In the same report, the group reported that 90 percent of children surf the web to play video games and do homework. Video games, especially Internet games, are holding children’s attention who stare at a computer screen for hours and hours.

Children are also becoming familiar with modern technologies, such as smartphones that allow users to access the Internet just by touching the screen with a finger. They can download games on their phones, and play for long periods, which can represent a regression in their social activities and developments.

The research showed that 42 percent of the children, from five to nine years old, access internet from their homes, and 29 percent of them usually are by themselves when they use of it. Contradictory to previous studies that showed more children in the 13-18 age group used social media, research shows that one third of the children from five to nine years old are engaged in social media.

The most common websites used in Brazil are Orkut, Facebook, and Twitter. While kids are spending their times in social media, adults are not engaging themselves as much on the same websites. According to the website vagas.com.br, which receives résumés and job applications online, out of the 54,000 resumes registered, 8 percent of 30-34 year olds have a profile on Facebook, 9 percent use Twitter, and 11 percent use LinkedIn.

For people older than that, the estimate is even lower, with only 4 percent that use of Twitter, and 5 percent that use LinkedIn and Facebook. The general social media public is made up of those under 24 years old. Adolescents use Twitter the most at 44 percent, Facebook at 43 percent, and LinkedIn at 25 percent.

Brazilian social media users are not balanced in numbers. Children and teenagers use the technologies because they grew up in an environment surrounded by the innovations. Now adults and the elderly are following online trends by trying to insert themselves in the same environment.

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Social network sites can do more than entertain us, they can actually help people find employment. And even those who have good jobs can benefit from being apart of a social network site; they can grow their contact list and create content related to one’s training.

The following popular social networking sites can be very helpful tools when trying to advance one’s career:

LinkedIn: the largest professional social network. Creating a profile on LinkedIn allows the user to display their resume, interests, and career objectives. Past employers are able to “recommend” someone who worked for them in the past.

Recruiters and human resource professionals are able to view users’ skills sets; there is a chance they will reach out to LinkedIn members if there is a job opportunity that fits their specific abilities. This is also a helpful place to follow news on one’s favorite businesses and industries. Additionally, LinkedIn posts job openings for members to look at.

Xing: it is similar to LinkedIn. Xing has been very successful in Germany, although it is being used in other countries as well. With more than 11 million users, Xing is giving Linkedin some competition. It allows professionals to connect and engage with each other.

Twitter: a social networking sites with a limitation: 140 characters. Twitter is unique in its use of fewer words. It is a great tool to share and follow interesting content. It is easy for users to “follow” companies, organizations, and individual people that they like. “Retweeting” comments by people can be a great way to show interest in the topic or company they represent.

Also, sometimes companies or individuals will post job openings on Twitter.

Facebook: It is possible to use this popular social media site, with its more than 500 million users, in a professional way. It is important that the user is careful with their privacy settings.

Users shouldn’t display too many personal photos or comments; However it is possible to use Facebook for both personal and professional use if the user is mindful.

Google +: This new social networking site consolidates social networks with other platforms. Google + combines the content sharing and viral quality of Twitters with Facebook’s communication format; with more characters and “like” buttons and commenting options. Also, creating “circles” on Google + is a simple way to organize your content and control who sees your information.

One of the most important things to remember when using any of these sites to advance oneself professionally, is to display a conservative and appropriate photo. It’s also important to not be a pest. Sending too many private messages to someone could scare them away instead of making them interested in you as a potential employee.

Users should try to adapt to the different types of social sites they are using. While each has its specific rules and etiquette, the strategy of engaging with companies and presenting oneself professionally applies to each site when searching for a job.

With today’s weak economy, it’s necessary to be patient when searching for a job. Being resourceful is also key. Getting a presence on all the different platforms can be helpful; maximizing one’s presence and connections to others.

There are other ways to use the web to advance professionally that doesn’t involve social network sites. Creating and updating a blog can be a great way to present yourself, your skills, and your interests. Blogger and WordPress are popular blog platforms.

The article Social Networks: Great Places to Find Work appeared first on The Toonari Post - News, Powered by the People!.

LinkedIn is showing us their new application Volunteer Experience & Causes. The biggest industries that use LinkedIn concentrated on the high technology industry, finance, manufacturing business, and medical as well as corporate operations. But there is something that unites them all and it’s voluntary actions that are not reflected and valued in our resume.

Most users of LinkedIn come from North America, then Europe, Asia, Latin America, Africa, Middle East and Oceania, respectively. And they can all be linked by non-profit companies, for volunteer work and help with cause. On one hand, this new application encourages profiles without volunteer positions or representation of causes to gain these.

For professionals who are active in advancing their favored causes, this is an enormous help. The second reason is the social influence. People can join to defend and support a cause. By including the causes, charities and volunteer profiles in LinkedIn, social networking becomes intertwined. This should lead to a positive, cause-aware influence on organizations.

There are two ways of understanding what it means to LinkedIn to promote social good. On the one hand, it encourages people to participate in voluntary work which will be reflected in their resume — and which will be valued. On the other hand, is a fantastic way for professionals and organizations to bond over a common causes. Contacts and business relations can spring from these types of links.

A Company Page is automatically created, making it up to you to claim it as your official representer on LinkedIn. Over 101,000 organizations currently use a Company Page to position their organization and differentiate themselves. As an example, the Company Page created by the American Red Cross has attracted thousands of followers.

So if you haven’t claimed your Company Page yet, now is the time to do it. Right now Facebook is gaining popularity with the application BranchOut which makes it an instant rival to LinkedIn. The application has become a hit with job seekers and employers because of its simplicity and extensive networking capabilities.

Facebook wanted to complete the bridge to the online job search and with BranchOut, will revolve around making it easy to post jobs through its system. But LinkedIn is still in good positions, expanding their market as we speak. In the near future, finding a job will be all about knowing hot to network online.

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