Some question the potential that social media has to offer, while others are utilizing and benefiting through what social media has to offer. Social media may be one of the greatest tools in marketing today, for several reasons.

Two of the most commonly used social media pages are Facebook and Twitter. Most companies are starting to pick up on their benefits of having social media accounts set up within these sites. According to InsideFacebook.com, Facebook has 712.4 million users worldwide in September and Twitter has 100 million active users.

Facebook is being used as a form of communication and interaction between the consumer and the brand. Brand pages allow not only the brand to interact with consumers, but also for others to review and share their feelings towards the brand. From this feedback, companies are creating more of an interpersonal relationship with their customers.

Marketers also, are able to target a certain audience with paid ads, ensuring that these are placed on the page that fits their defined audience. This ensures that the ad is appearing primarily to people who are more likely to click the ad. Twitter is another great tool that elicits some confusion. Twitter can be used as a mouthpiece for the company, which makes it excellent for PR purposes.

On Twitter, companies share news regarding their company, this allows followers to keep up with said company. By giving your brand a voice on Twitter, Twitter will categorize your Page and place your page under recommendation for followers, related to the content posted by users on twitter.

Through Facebook and Twitter, companies are creating a niche for themselves. It’s possible to get an understanding of what these brands represent and how these companies want consumers to view their brands. Social media is a great way to provide customer service to followers, and keep an audience engaged and updated at the same time.

That is why it is important for company pages to always respond to consumers’ posts. In a study done by Evolve24, about 83% of Consumers have positive feelings when contacted from a company from a tweet a user posts. Traditional marketing is slowly declining, yet it is not to say that is dying out.

There is still a lot of power in traditional marketing, that may be too hard for social media to convey. If a brand were to reposition itself, television ads would be a powerful medium to display this new position for the brand. Combined, these two create a powerful voice and should be included in successful marketing campaigns.

The more impressions from, traditional marketing and inbound marketing, the better odds are of being noticed by potential clients.

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When Biz Stone, co-founder of Twitter left his daily duties at the micro-blogging giant in June, he did it with purpose. Stone restarted Obvious Corporation and on Tuesday went on to reveal the incubator’s first project: Lift.

Focusing on human potential over technological advancement, Lift is an “application for unlocking human potential through positive reinforcement,” Stone said in a blog post.

Lift is currently in a private alpha, and users can provide their email on the site. Those who do will receive an auto-reply email from CEO and co-founder Tony Stubblebine explaining that they are not quite ready to let people in yet.

“We’re both [he and developer Jon Crosby] interested in ways new technology can help unlock human potential, especially through the use of positive reinforcement,” said Stubblebine in a blog post. “We do have a prototype, but we’re a long way from opening the doors.”

The three investors and partners behind the project include Stone, former Twitter CEO Evan Williams and Jason Goldman, former vice president of product for Twitter, inc. At Obvious Corporation, these three will provide guidance on design, funding, strategy and recruiting for Lift. Both Stubblebine and Stone have glowing reviews of each other on their blogs and the excitement is really palpable for this new project.

“I’ve known them [Williams, Goldman and Stone] for six years, worked with two of them at Odeo, and think there’s something crazy special forming under the Obvious umbrella,” Stubblebine said in his blog post.

“We love this software for what it does, and because we’ve tried it and it works,” Stone said in his blog post. “Our plan is to build something extraordinary together.”

Obvious Corporation was first started in 2003 by Williams, Stone and and Goldman. After the trio left Google, the started Obvious Corporation in order to buy back many failed projects from investors, one of which being Twitter.

The San Francisco-based Obvious Corporation says on their website that they aim to create products to “help people work together to improve the world.”

Image Courtesy of  Randy Stewart

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