Madonna’s Super Bowl Performance is a Record Breaker

TP Newswire — Fri, 10 Feb 2012 22:45:30 +0000

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It’s been a record breaking week for Madonna. Along with the largest halftime US viewership in Super Bowl history including Madonna’s Bridgestone Halftime performance (peaking at 112.6 million viewers), the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed on February 8 by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”

A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, “Give Me All Your Luvin’,” across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3.

As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.

Below are some of the astounding numbers that add up for Madonna this past week.

MADONNA BY THE NUMBERS:


50	Number 1′s Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre-order in iTunes history) hit the top spot at iTunes stores in 50 countries!

11,000,000⁺	YouTube downloads of new Madonna video…and counting
	The most searched subject on YouTube and Google during the Super Bowl

13	Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart

56	“Give Me All Your Luvin’” marks Madonna’s 56^th appearance on the Hot 100 according to Billboard’s Keith Caulfield


112.6 Million	Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4 million from last year – surpasses Michael Jackson’s 1993 halftime performance



47.1 Million	Households saw Madonna’s Super Bowl Performance
#6	Trending at No. 6 on European Airplay Charts
#2	iTunes Single, jumped from previous spot 11 after the Super Bowl

2500	Spins in less than 48 hours at Top 40 radio
25	“Give Me All Your Luvin’” single’s chart debut
51	Global Tour Dates Announced by Live Nation
1600	Clear Channel Digital Billboards Around the Globe aired Madonna’s “Give Me All Your Luvin’”

SUPER BOWL BY THE NUMBERS:

320	Hours of rehearsal prior to performance
750	Hours to create and complete the Givenchy gold cape Madonna arrived in

4	Special guests: Nicki Minaj, M.I.A., LMFAO and Cee Lo Green
1	Slackliner
20	Dancing Dolls
17	Core Dancers
200	Members of Gospel Choirs from Indianapolis area
150	Gladiators carried Madonna onto the stadium with 280 feet of custom made 3 inch rope
1200	lbs. – weight of Madonna’s golden throne designed by Madonna and Jimmie Martin in London. Throne included 2 specially designed sphinx heads covered in Swarovski crystals.

100	Members of Drumline
250	Volunteers who assembled and took down stage during half time in 6 minutes (go Hoosiers!)


27	Carts which carried the stage were wheeled in by the volunteers
36	Projectors hung from ceiling of stadium to create light show

120	Individual lashes applied to each of Madonna’s eyelids per eye
18k	Rose gold ground down and added to Madonna’s eye shadow and lips by makeup artist Gina Brooke

200	Pairs of black briefs provided by Calvin Klein for the Gladiators (they got to wear them home)

MADONNA BY THE LETTERS:

MDNA	Title of Madonna’s upcoming CD (scheduled for March 26th release)
W.E.	Title of just released film directed and co-written by Madonna
L.U.V.	Madonna
Y.O.U.	You Wanna?

Image Courtesy of DSPA / Shutterstock.com

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Madonna’s Super Bowl Performance is a Record Breaker