Marvel’s making sure all comic book stores worldwide are prepared for the biggest launch of the year with the Uncanny Avengers Launch Parties on Wednesday, October 10 – all day long. In addition to being the first in line to purchase Uncanny Avengers #1, fans will also be able to receive special items exclusive to these parties.

To ensure these parties are the biggest sales success of 2012, each retailer opting into this event will receive a free Uncanny Avengers Party Kit from Marvel, containing exclusive promotional materials. In order to receive this party kit, every retailer just needs to opt in though Diamond.

“There is no better time than NOW! to get excited for the kick-off title of our new initiative,” said David Gabriel, Marvel Senior Vice-President of Sales. “We’ve taken everything we’ve learned up to this point and are making sure all of our valued retail partners have what they need to get their fans buzzing for this event. Whether it’s advertising, promotional material, multi-tiered ordering incentives or limited edition variant covers, Marvel is committed to making sure that Uncanny Avengers #1 is their highest selling title of the year for comic ships worldwide.”

All retailers who opt into the parties will receive the following as part of the Uncanny Avengers Party Kit:

• Uncanny Avengers Postcards
• Uncanny Avengers Customizable Flyer
• Uncanny Avengers Customizable Press Release
• Uncanny Avengers Backlist Sales
• Uncanny Avengers Mini Posters
• Uncanny Avengers Promo Items
• Uncanny Avengers #1 Personalized Variant
• Uncanny Avengers Party Lithographs
• Mass media promotion around the launch of Uncanny Avengers and the associated parties
• Promotion of parties to Marvel fan base via Marvel.com, Twitter and Facebook
• An additional discount on in stock trade paperbacks
• Free Uncanny Avengers Party Tickets
• Free Uncanny Avengers Pins
• Free Uncanny Avengers in-store signage and shelf-talkers

And that’s not all; Retailers who opt in for Uncanny Avengers Launch Parties will also be eligible to order a Uncanny Avengers #1 Deadpool Call Me Maybe Variant. From red-hot artist Mark Brooks, Deadpool is looking to fill a spot on Rick Remender and John Cassaday’s superstar lineup of heroes….but they don’t seem to be answering his calls. This one of a kind variant will have fans flocking to their stores to grab this must have cover.

Retailers, please check the Marvel Mailer or Diamond Daily for regular updates about the Uncanny Avengers Launch Parties.

Each issue of Uncanny Avengers includes a code for a free digital copy on the Marvel Comics app for iOS and Android devices and in the Marvel Digital Comics Shop. Additionally, each issue of Uncanny Avengers features special augmented reality content available exclusive through the Marvel AR app – including cover recaps, behind the scenes features and more that add value to your reading experience at no additional cost.

This November, Rick Remender & John Cassaday redefine what it means to be Earth’s Mightiest in Uncanny Avengers #1.

For more on Marvel NOW!, please visit now.marvel.com and join the conversation on Twitter using #MarvelNOW.

Image Courtesy of  Laríssa

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Marvel has proudly presented the first look at Amazing Spider-Man #688, kicking off “No Turning Back” this June. Someone has tampered with the grave of Billy Connors and all signs point to the Lizard. But Spidey won’t be alone in his hunt for Curt Connors, because Morbius the Living Vampire is hot on his trail.

Can Spidey handle both of these monsters before it turns into an all-out brawl? The superstar creative team of Dan Slott and Giuseppe Camuncoli bring you high stakes action and drama like no other as the celebration of Spider-Man’s 50th Anniversary continues in Amazing Spider-Man #688, swinging into comic shops everywhere, the Marvel Comics app and the Marvel Digital Comics Shop this June.

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Marvel has presented fans with a first look at Defenders #8 as red-hot artist Jamie McKelvie joins superstar writer Matt Fraction for a story like no other. After traveling to Wakanda, the Defenders must journey into the forbidden land of Z’Gambo to face off against the evil John Aman, Prince of Orphans. What sort of secrets is he protecting, and can the Defenders find out before it’s too late? But they’re not the only ones after his secret, as the Black Cat makes her own bid to steal it away.

It’s a race against the clock in Defenders #8, which hits comic shops everywhere, the Marvel Comics app and the Marvel Digital Comics Shop this July.

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Sunday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR app powered by Aurasma will be released on April 2 for iOS and Android devices.

Fans can first discover the power of this new app in Avengers VS X-Men #1, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war.

By opening this app and scanning select Marvel products featuring the Marvel AR logo, you’ll unlock exclusive content starring the world’s most popular super heroes. Go behind the scenes of your favorite comics, see new footage, hear from creators, get caught up on past events and more.

“It’s time to join the Marvel ReEvolution, as we bring the worlds of print and digital media together for an unprecedented fan experience,” said Peter Phillips, senior vice president and general manager, Marvel Digital Media Group. “Avengers VS X-Men is the biggest story we’ve ever told and teaming with Aurasma allows us to bring our fans a deeper experience when they purchase select Marvel comics and other Marvel products. Just wait till you see what we’ve planned!”

Marvel partnered with Aurasma, the world’s leading augmented reality platform, to create a mobile experience designed to empower fans to discover a new world of content that brings their favorite Super Heroes to life through tablets and mobile devices. Aurasma’s cutting-edge image recognition technology enables the Marvel AR app to recognize images in new Marvel comic books, promotional posters and other merchandise, seamlessly augmenting the images with interactive virtual content such as videos, animations and more.

“Marvel is no stranger to digital media and is once again making history, this time by using Aurasma’s transformative technology to bridge the physical world with the virtual,” said, David Stone, Aurasma’s director of client services. “What better way to excite and engage fans than to give them the power to interact with all of their favorite characters in a new way?”

Aurasma’s free platform unlocks a whole new dimension for partners to creatively enhance the real world. In this case, comic books will reach new depths by unleashing coveted and fan-pleasing content like director and editor commentary and other special features, only accessible through the Marvel AR app.

The Marvel AR companion app, powered by Aurasma, will be available for free in April at the Apple App Store and Android Market.

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There’s something for everyone from Marvel Comics in 2012. Buzz Lightyear, Woody, and the rest of the gang lead readers to infinity and beyond as Marvel and Disney Publishing debut Toy Story #1 (of 4). Featuring Toy Story characters from the Disney-Pixar films, Toy Story #1 delivers entirely new content and stories to comic fans.

“Everyone loves Toy Story, so we’re excited to team with our friends at Disney-Pixar to bring readers all new stories of our favorite characters from these blockbuster films,” said Axel Alonso, Editor in Chief, Marvel Entertainment. “Toy Story allows us to bring great new material to the market that’s not only perfect for kids, but also a great read for fans of all ages. What’s next for Woody and Buzz in these stories? We can’t wait for you to find out!”

Andy’s new puppy, Buster, loves to play with toys — but if Woody, Buzz and the gang can’t control the playful pooch, all that chewing and shaking will leave them in a world of hurt! Will our heroes make it through in one piece with batteries intact? Find out this March in Toy Story #1.

Marvel is also pleased to announce, that in collaboration with the Edgar Rice Burroughs estate, an all-new graphic fiction adaptation of the legendary John Carter novels with John Carter: The Gods Of Mars #1 hitting comic shops everywhere March 2012.

From the creative team of rising stars Sam Humphries (Sacrifice) & Ramon Perez (Jim Henson’s Tale Of Sand), the heroic John Carter makes his return to Barsoom to not save it from Martian beasts – but Martian gods! This new series, considered part of the official canon set by Burroughs, cannot be missed by fans of the series looking for added depth to the rich John Carter mythos.

“Gods of Mars is going to be a blast — tons of action and intrigue in a fantastic environment,” said Humphries. “From Landridge and Andrade to Edgar Rice Burroughs himself, there’s an impressive foundation of awesome John Carter stories to build on. Combined with Marvel having the most exciting comics going on right now, and most talented editors in the industry – I can’t wait to get myself to Mars.”

As our hero finds himself in the land of the dead, all hope looks lost. But nothing will stop John Carter from saving Mars from the terror of those looking to destroy it and this March, the next chapter of one of the greatest action stories ever told begins in John Carter: The Gods Of Mars #1.

For more on John Carter: The Gods Of Mars, head over to Marvel.com.

Finally, Marvel: Season One, a line of all-new graphic novels, just got bigger as Marvel has added three titles to the highly anticipated line-up with Ant-Man: Season One, Hulk: Season One & Doctor Strange: Season One.

These all-new complete stories offer fans a chance to immerse themselves in the Marvel Universe like never before. Journey into the unknown with Ant-Man, learn about the mystic arts with Doctor Strange and find out how Hulk balances humanity and monstrosity as each of these graphic novels offer new revelations for long-time fans and give new readers a fresh introduction to the character. With modern retellings of the world’s greatest super heroes seminal origins by some of the most critically acclaimed creators in the business.

Each of these graphic novels also include a code to download each book for free, via the Marvel Comics app, making them must haves for every fan.

“As a result of the great response from fans and retailers, we realized we couldn’t just stop with one wave of titles” said David Gabriel, Marvel SVP of Sales. “We’re showing our continued support for this line by insuring that fans have a reason to come back into comic shops month after month to get the next volumes in the Season One line of original graphic novels.”

The complete second wave of Season One graphic novels includes:

• Ant-Man: Season One by Tom DeFalco (Spider-Girl) and Horacio Domingues (Incorruptible), on-sale in July 2012
• Hulk: Season One by Fred Van Lente (Alpha Flight, Herc) and Tom Fowler (Venom), on-sale in August 2012
• Doctor Strange: Season One by Greg Pak (Astonishing X-Men, Red Skull: Incarnate) and Emma Rios (Osborn, Spider-Island: Cloak & Dagger), on-sale in September 2012

Whether you’re picking up a comic for the first time, or looking to add more to your comics reading experience, then it’s time to discover the world’s greatest super heroes all over again in Marvel.

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