New York, U.S.A. – Beginning this semester, McGraw-Hill Higher Education will make its industry-leading personal digital tutor – McGraw-Hill LearnSmart – available for students to purchase directly. Traditionally, McGraw-Hill has marketed LearnSmart, which is available in almost every subject area, to universities and professors for class-wide adoption, which it will continue to do. But now, students can access LearnSmart on their own – a move the company made because of the solution’s growing popularity and proven effectiveness among students.

Students using McGraw-Hill LearnSmart have been proven to move up a full letter grade by studying smarter, not longer. With LearnSmart, students use their out-of-class study time to answer questions that are related to what they’re learning in their course.

The fully digital system acts like a personal tutor, continuously assessing students’ knowledge and skills and providing personalized content and recommendations that help them master basic course concepts and retain their knowledge over time. Because LearnSmart is conveniently accessible online and via mobile apps, the technology and devices that students use every day will power a personalized, study-on-the-go experience that will give them the information and focus they need to ensure success in their courses.

Widely available for more than 100 best-selling McGraw-Hill college textbooks and across more than 40 course areas, LearnSmart is great even for students on a budget, starting at $24.99 per semester. Parents wanting to ensure their children get the most of their education can rest assured that LearnSmart is a smart investment. In a study released last year, LearnSmart was shown to turn C students into B students, and B students into A students.

“I have had so much success using LearnSmart,” said Tracy Chupp, an Anatomy & Physiology student at Ivy Tech Community College. “By using LearnSmart to study, I know exactly what I need to practice and how much I know about each topic.”

Originally developed in 2007, McGraw-Hill LearnSmart uses a wealth of data to continuously analyze students’ knowledge and skills and direct them to the exact material (in their e-book or print book) they need to study. LearnSmart also contains engaging gaming elements to push students to improve their performance by showing them how they rank relative to their peers.

LearnSmart is perfect for today’s multitasking students, whether they are over-achievers seeking an added edge, struggling students who need extra help to prepare for their exams, or students who are simply pressed for time. More than 950,000 students have answered nearly 700 million questions using LearnSmart – which is good news for students, as LearnSmart gets smarter the more widely it is used.

“We have technology with the power to personalize the learning experience and give students an academic edge,” said Brian Kibby, president, McGraw-Hill Higher Education. “We’re making LearnSmart available directly to students – and their parents who want to help them succeed – so we can ensure that more students have the tools they need to empower themselves and get the most out of their college education. As a student in today’s highly competitive and expensive college environment, why wouldn’t you use a digital tutor that could increase your course performance by a whole letter grade?”

Starting today, students and parents will be able to purchase immediate access to LearnSmart from the recently launched LearnSmart website at www.mhlearnsmart.com, by simply finding the McGraw-Hill textbook title for the courses they are taking. McGraw-Hill LearnSmart will also be available for purchase at Follett’s network of 940 college and university campus stores throughout North America and on Follett’s website. LearnSmart can also be purchased through the McGraw-Hill Education online store at www.shopmcgrawhill.com.

To promote the proven effectiveness and expanded availability of this exciting study tool, McGraw-Hill is also announcing the Going Places with LearnSmart Sweepstakes, in which  students who enter will be eligible to win prizes totaling more than $10,000, including gift cards students can use towards spring break travel, and free LearnSmart products. For more information and to register, students should visit www.mhlearnsmart.com/goingplaces.

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New York, U.S.A. - The McGraw-Hill Companies recently announced the appointment of Lloyd G. “Buzz” Waterhouse as President and Chief Executive Officer of McGraw-Hill Education, effective June 14. Mr. Waterhouse, a former Chief Executive Officer of Harcourt Education, had a distinguished 26 year career at IBM where he was General Manager of E-Business Services and President, Asia Pacific Services Corporation.  Mr. Waterhouse will report to Harold McGraw III, Chairman, President and Chief Executive Officer of The McGraw-Hill Companies, as the process continues to establish McGraw-Hill Education as an independent, digital learning and education services company later this year.

“Buzz is a superb choice to lead the world-class franchise we’ve built in McGraw-Hill Education,” said Mr. McGraw. “Buzz’s exceptional record of leadership, his qualifications in the education sector, substantial international credentials, significant experience in new technologies and strong operating skills make him an excellent choice to lead McGraw-Hill Education in the new era of global digital learning. McGraw-Hill Education is a leader in the new adaptive and personalized digital platforms that better engage and excite students to deliver improved educational outcomes. Buzz will lead an outstanding team of talented educators and leaders dedicated to student learning, including a very strong bench of Presidents of the individual business units.”

“I look forward to working closely with my new colleagues to improve education outcomes and to build on the impressive portfolio of innovative services McGraw-Hill Education has developed,” said Mr. Waterhouse. “My lifetime commitment to learning and to technology convinces me that it’s time to accelerate the transformation to digital education so that students, teachers and administrators can reach their real potential and improve learning for all students everywhere in the world. This is a unique chance to lead thousands of wonderful people committed to providing interactive and personalized learning experiences that have already been demonstrated to significantly improve education outcomes.”

Mr. Waterhouse, 60, began his career with IBM in 1973 in the firm’s software division. He later became General Manager of Marketing and Services for IBM Asia Pacific, a $9 billion business. In 1992, he was appointed President of IBM’s Asia Pacific Services Corporation and later became Director of Global Strategy at IBM. In 1996, Mr. Waterhouse was named General Manager Marketing and Business Development, IBM Global Services, before being promoted to General Manager, E-Business Services, a division focused on consulting, education and training for customers.

In 1999, Mr. Waterhouse became President and Chief Operating Officer, and later Chief Executive Officer, of Reynolds & Reynolds, a company primarily focused on software for the automotive industry.  In 2006, he was appointed Chief Executive Officer of Harcourt Education, a leader in the United States School Education sector. The parent company of Harcourt Education decided to sell the business in 2007 and it merged with Houghton Mifflin Harcourt at the end of that year. Mr. Waterhouse has since served as a director of a number of companies including SolarWinds, ITT Educational Services and Ascend Learning.

Mr. Waterhouse holds a bachelor’s degree in Finance from Pennsylvania State University and an MBA from Youngstown State University.

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McGraw-Hill recently announced the launch of Harrison’s for the iPad, the digital edition of the world’s most influential medical textbook, Harrison’s Principles of Internal Medicine, created exclusively for the world’s most sought after tablet computer, the Apple iPad.

Harrison’s for the iPad was developed in partnership with Inkling, creators of the pre-eminent interactive content platform for the iPad. It leverages the mobility, rich media, and processing power of the iPad to enliven its content, improve speed of reference, and expand the learning experience for clinicians and medical students alike.

The iPad’s state-of-the-art platform and high quality screen resolution enabled the Harrison’s team of editors and contributors to create a new dimension of multimedia embedded in the text. Complete with advanced pedagogical tools, Harrison’s for the iPad brings to life the thought-leading clinical authorship and expertise that has been the hallmark of Harrison’s for more than six decades.

“Harrison’s for the iPad delivers superior, evidence-based medicine into the settings where it is needed most,” said Philip Ruppel, president of McGraw-Hill Professional. “Technology is dramatically changing medical education and how students study and learn and McGraw-Hill is committed to expanding and enhancing our products to meet new needs.”

The entire recently published 18th edition of Harrison’s Principles of Internal Medicine is captured on Harrison’s for the iPad : 450 chapters, more than 4,000 pages, and the contents of the companion DVD. Complete with more than 100 instructional videos, it also includes interactive diagrams, expandable tables, clinical decision trees, and image-based slide shows, all of which can now be intuitively manipulated on the tablet’s touch screen.

Videos incorporated throughout the edition include:

• Step-by-step tutorials from physicians at Harvard Medical School/Brigham and Women’s Hospital
• The diagnostic approach to neurologic disease, by leading specialists Martin Samuels, MD and Dan Lowenstein, MD, supplement the renowned Harrison’s neurology chapters
• Expert insights and footage from actual patient care in the diagnosis of focal cerebral disorders from Bruce Miller, MD and his team at the UCSF School of Medicine

Harrison’s for the iPad boasts a social learning network built in to the text that enables greater student-to-student and student-to-professor collaboration. As they explore content, students can form study networks, share notes, follow their professors, and create real- time running discussions with other Harrison’s users at medical schools and hospitals around the world.

“Harrison’s for the iPad represents one of the greatest innovations in this textbook’s 60-year history,” said Dan L. Longo, M.D., Department of Medicine, Harvard Medical School, speaking on behalf of the Board of Editors of Harrison’s Principles of Internal  Medicine. ”The editors are keenly aware that Harrison’s world-class content and thought leadership and Apple’s unprecedented iPad technology have the ability to affect the study and practice of medicine for years to come.”

Harrison’s for the iPad follows Ganong’s Review of Medical Physiology, Pharmacotherapy:  A Pathophysiologic Approach by Joseph DiPiro, and more than 50 other McGraw-Hill textbooks on a variety of disciplines developed for the iPad in conjunction with Inkling. It is available through the Inkling webstore at  www.inkling.com/store/principles-of-internal-medicine-dan-longo-18th/ for $199.99, and individual sections can be purchased for $49.99 each.

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