Carlsbad, U.S.A. – After a successful soft launch beginning in late 2011, Daphne’s California Greek have  launched a multi-platform, new music initiative to discover and foster new music talent through several distinct and complementary digital and social media channels. Daphne’s turned to Hollywood-based DeepMix, known for bringing cutting-edge music to mainstream advertising and corporate settings, to help curate artists and manage the overall program.

The music program, which also involves the development of a distinctive Daphne’s playlist, is integral to cultivating Daphne’s new brand and echoes Daphne’s re-envisioned culture after an ambitious, year-long rebranding effort that has transformed it into a more modern, lifestyle concept that appeals to a broader segment of active and health-oriented consumers.

“Daphne’s is an eclectic fusion of California and Mediterranean flavors and our music – our playlist – reflects that diversity and authenticity,” said Bill Trefethen, CEO, Daphne’s California Greek. “We want to become the place for great food but also to discover new music talent. And we want to provide a platform for these tremendous artists to share their music and their passion with a larger audience.”

Originally called Daphne’s Greek Cafe, the company was acquired in 2010 by entrepreneur Bill Trefethen, who immediately re-imagined the 56-unit, fast casual restaurant chain, which now offers more healthful California-inspired Mediterranean fare, a current remodeling program with interiors featuring a hip California vibe with a focus on re-purposed and sustained materials, and far-reaching grass roots community support program that aligns with the new music program.

Daphne’s music program is built around today’s new music discovery and tastemaker scene, showcasing an eclectic group of emerging artists who span various genres from alternative, rock, singer/songwriter and folk, giving them a multi-platform opportunity to reach new audiences on both local and global levels.

The initiative incorporates both in-restaurant and external elements, including in-house music and videos and an Artist of the Month program with free monthly downloads, special live concerts, and exclusive concert videos. Past Artists of the Month include: Mike Stocksdale, Donovan Frankenreiter, Kelley James, The Jezebels, Elan, Madi Diaz and Portugal.

“For Daphne’s, DeepMix assembled a mix of artists that convey the hip new California lifestyle feeling,” said Dave Curtin, managing director, DeepMix. “Our deep roots in the music industry including acting as artist managers, music producers, music supervisors and DJs will allow us to expand this program to add more interesting new artists and book great names to appear at intimate concerts sponsored for Daphne’s.”

Daphne’s also created a streaming radio channel on its website that’s “Always Free, Always On” and hosted by online radio platform Live365. A just-released, iPhone app will bring that soundtrack to a potentially enormous audience of listeners across the globe. Daphne’s also leverages its multiple social media channels to help spread the word about the new music.

Rounding out the program is a successful “Fuel the Artist” initiative, where Daphne’s caters the soundchecks of bands and musicians touring in Southern California, including Parachute, Kate Voegele, Allen Stone, The Jezebels, Portugal.

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If you are looking for a holiday on sandy beaches and with diverse nightlife, one the best examples of Mediterranean culture and architecture would be Budva,Montenegro. Budva is located in the central part of Montenegrin coast on the Adriatic Sea, which is called “Budvanska Rivijera.”

Budva has 35 Sandy beaches; Mogren is the most famous beach in the town. Other beaches within official city boundaries include Ričardova glava (Richard’s Head), Pizana, Slovenska plaža (Slavic Beach). Many other beaches are located just outside of Budva in smaller adjacent towns and villages such as Bečići, Jaz, Trsteno, Maestral, Miločer, Sveti Stefan, Pržno, Kamenovo, Ploče, Crvena Glavica, Drobni Pijesak, Kraljičina plaža, and Kraljeva plaža.

During the summer season, the day and nightlife offers opportunities to enjoy musical plays and performances, events, and entertainment programs. Many nightclubs use go-go dancers to attract those looking to go to the club. Families might be offended by the open display of almost naked girls in the street. There is one main street, the main walkway, where all the action happens.

Buddva also more attractions than just beaches and clubs; it would be worth it to visit Stari Grad (Old Town) in the city to see Budva Citadel and ancient churches.

Budva Old town

The old town of Budva lies on a little island that was linked to the land by a sandbank. In time, it turned into a peninsula. It is surrounded by ramparts originating from the 15th century including a medieval fortification system with city gates, defense walls, and towers. The Old Town consists of narrow streets, alleyways, and small squares with precious monuments of different Mediterranean cultures that have marked the development of this town. Tourists can enter in Old Town from one of five entrance gates.

Walking is the superlative way to sightsee in Budva. The most interesting places in Old Town are hidden in its narrow streets, alleys, squares, and city walls. Walking is the best way to reach the beaches, too. Besides, public transportation does not exist in the town. Among the most well-known cultural and historical monuments are the Church of St. John, which was built in the seventh century, and the Church of Santa Maria in Punta from 840.

Visitors also go to the Holy Trinity Church, built in 1804. North from Budva is the Stanjevići monastery, built in 1798. The most important and most frequently mentioned monastery is situated above the town-hotel St.Stefan; it’s composed of three churches in which there are some frescoes from the seventeenth century.

The monastery Rezevici between St.Stefan and Petrovac, whose architecture dates back to the 13th century, are very luxurious. Sveti Stefan is an attractive blend of ancient and deluxe environment, and represents the most luxurious resort in Montenegro. Other big attraction of the Riviera is the Sveti Nikola Island (island of Saint Nicola). You can get to it by water taxi.

This place is known as a natural deer reserve, and it is also a reserve for several other animal species. Tivat airport is the closest international airport to Budva. However, tourists can use Podgorica International Airport, the airport in the capital of Montenegro, then reach Budva by land transportations.

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