Los Angeles, U.S.A. — 15% of online buyers intend to purchase the iPad Mini immediately after its launch, according to the latest poll by Bizrate Insights, a company that tracks consumer sentiment across its network of online buyers. The top reason cited for not purchasing is a lack of a defined need, as reported by over 39% of respondents.

Bizrate Insights launched questions on purchase intent of and primary reason for not purchasing the iPad Mini on October 23, 2012. The survey is being conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,200 ecommerce retailers in the US and Canada. The purchase intent question was answered by 705 online buyers and the reason for not purchasing question by 582 online buyers as of 5:15pm PT on October 24, 2012.

“Bizrate Insights harnesses its ability to tap into and broadcast consumer sentiment on current and relevant topics to help ecommerce grow,” stated Hayley Silver, Vice President of Bizrate Insights, a division of Shopzilla, Inc. “Some have interpreted the initial percent of intended iPad Mini buyers as low and others as high. For context, we saw a lower number in 2011 around the introduction of the iPad 2—with the same top reason cited for not purchasing. These numbers today would indicate that Apple has another huge hit on its hands.”

About Bizrate Insights

With over 16 million surveys collected in 2011 from over 6,300 retailers worldwide, Bizrate Insights is a source of verified customer-generated seller ratings and reviews in North America, helping both online retailers and consumers make informed decisions. Bizrate Insights’ core solutions are free, allowing retailers of all sizes to build best-in-class customer experiences, gain competitive intelligence, and attract more qualified traffic from top search engines. Visit www.bizrateinsights.com to learn more about our solutions, used by over 40% of Internet Retailer Top 500 retailers, as well as thousands of smaller boutiques.

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