The USA TODAY Facebook Super Bowl Ad Meter winner has been announced and Doritos “Sling Baby” came out on top for 2012. The ad features a grandmother who creates a way to sling her grandson – with a rubber band-like setup – across the yard to grab a Doritos bag from a taunting boy.  The Facebook community rated the ad a 4.33 (on a scale of 1 to 5 stars).

The top five ads chosen by the Facebook community and their score:

• Doritos – Sling Baby – 4.33
• Bud Light – Weego – 4.25
• Kia – A Dream Car. For Real Life. – 4.23
• Chrysler – It’s Halftime In America – 4.23
• M&Ms – Ms. Brown/Just My Shell – 4.22

In the event of a ratings tie, higher rank goes to the ad that received the larger number of votes.

The USA TODAY Facebook Super Bowl Ad meter voting was open to Facebook’s more than 800 million global users. Facebook users could view, rate and share all the national ads that aired during the game.  Voting began right after the first ad aired during the Super Bowl on Sunday night and continued until 6:00 p.m. ET on Tuesday. Complete results can be found at admeter.usatoday.com and facebook.com/sports as well as in Wednesday’s print editions of USA TODAY.

Created in 1989 to gauge consumers’ opinions about television’s most expensive commercials, Ad Meter and has been a subject of great consumer interest and conversation over the years. The 2012 USA TODAY Facebook Super Bowl Ad Meter combines the industry authority of USA TODAY with the social engagement of Facebook.

With the rise of social media as a tool for consumers to voice, share and discover topics of conversation, this year’s collaboration between USA TODAY and Facebook for Ad Meter 2012 is an evolution of how America discusses and rates ads during and after the Super Bowl, one of the most popular ad spend days of the year.

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Recently Mars Chocolate North America introduced the world to the sixth M&M’S Brand character, Ms. Brown, during the first quarter of Super Bowl XLVI. The M&M’S Brand also revealed the sweet voice behind Ms. Brown — television, film, Broadway and music superstar, Vanessa Williams.

The ad, created by BBDO New York, thrust Ms. Brown into the spotlight after working behind-the-scenes for the past seventy years as Chief Chocolate Officer (CCO). In her role as CCO, Ms. Brown helped launch several new products and innovations in an effort to ensure M&M’S remain one of the best-selling milk chocolate candies in the world.

She recently decided she could do even more good for the brand by stepping outside the executive office and serving as a public spokescandy, and chose the Super Bowl as the best place to make her presence known.

Ms. Brown’s dry humor and sharp tongue requires the voice of not just a superstar – but also that of a perfectionist, like herself, with perfect timing and perfect delivery. Possessing this winning combination was Williams, a multi-talented veteran of the stage, screen and television. Williams has played many characters that exude the personality traits of Ms. Brown, giving her plenty of experience and distinction to serve as the voice of the milk chocolate character.

“We’re very excited to welcome Vanessa to the M&M’S family,” said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. “We’re confident Vanessa’s personality, and unforgettable voice make her the perfect person to showcase Ms. Brown’s personality.”

Ms. Brown will occupy the national spotlight throughout 2012 to showcase that M&M’S are not your average milk chocolate. She’ll be featured in a series of television, print and digital ads, in-store displays, promotions, as well as on Facebook and Twitter.

M&M’S Brand is also coordinating a series of activities to ensure fans can learn more about Ms. Brown’s life in milk chocolate, including:

• A live chat with Ms. Brown on Tuesday, February 7, 2012, starting at 11:00 a.m. ET at www.facebook.com/mms.
• M&M’S will open the Museum of Chocolate Art in New York City on Wednesday, February 8, 2012. The museum, which is located at 468 Broadway, will be free and open to the general public daily from 11:00 a.m. – 8:00 p.m. through Sunday, February 12, 2012. The museum features nearly 20 commissioned art pieces created with real milk chocolate that tell Ms. Brown’s life story. Fans unable to make it to New York City can see a virtual tour of the Museum of Chocolate Art atwww.facebook.com/mms.
• Ms. Brown will make several cameo appearances during NBC’s Celebrity Apprentice beginning Sunday, February 19.
• Fans can interact with Ms. Brown on Facebook at www.facebook.com/mms, as well as Twitter at www.twitter.com/mmsbrown.

Image Courtesy of  s_bukley / Shutterstock.com

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