Daytona Beach, U.S.A. – NASCAR have concluded a comprehensive agency review that spanned nearly four months, by selecting Ogilvy & Mather as Agency of Record (AOR) to service the sport’s evolving advertising and marketing needs. The agency will help NASCAR and the industry to execute a Five-Year Industry Action Plan to engage and excite existing fans, while creating new ones.

NASCAR embarked on a review to secure a class-leading, full-service advertising agency in early 2012 in order to expand the sport’s marketing efforts and provide an integrated solution to help NASCAR grow its audience in Youth, Gen Y and Hispanic. As AOR, Ogilvy & Mather’s responsibilities will also include target segmentation, brand vision/storytelling, media strategy, promotions and support for the growing NASCAR Digital team.

NASCAR received 110 inquiries and 75 sets of credentials from a host of agencies of all sizes and expertise. The list was carefully analyzed and narrowed to a field of fewer than 10 firms, each of which were visited by a cross-functional team of executives from key business areas across NASCAR. In June, a trio of finalists – Leo Burnett, Ogilvy & Mather and McCann Erickson North America – presented to a group of senior leaders, including NASCAR Chairman and CEO Brian France.

“Significant changes in our ecosystem impacted how we deliver our message and position our brand to existing fans while increasing the appeal of NASCAR to new audiences,” said Kim Brink, NASCAR managing director of brand, consumer and series marketing. “We were thoroughly impressed with the caliber of all three finalists; but Ogilvy’s consistency, creativity and dynamic leadership were the key differentiators. We’re delighted to join the agency’s roster of big consumer brands.”

“We view NASCAR as a lighthouse brand,” said John Seifert, chairman and CEO of Ogilvy & Mather North America. “The sport blends marquee stars, jewel events, and some of the fiercest competition on the planet with an intricate ecosystem comprised of historic tracks and compelling personalities. From the beginning of the agency review process, it was clear to us that NASCAR was looking for a true business partner. We firmly believe that NASCAR is a valuable tool in the marketing mix and a place where big brands get high return on investment. We couldn’t be more proud to add the sport to our portfolio of global brands.”

Ogilvy & Mather will complete a comprehensive on-boarding process in 2012, as the agency prepares to help NASCAR launch a new brand platform at the 55th running of the Daytona 500 in February 2013.

Image Courtesy of   Photo Works / Shutterstock.com

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NASHVILLE, U.S.A. – Casey Weston, country music recording artist and last season’s finalist from NBC’s “The Voice,” will have a big month.

She will perform the National Anthem for NASCAR Sprint Cup Series Bojangles’ Southern 500 at Darlington Raceway on Saturday, May 12, 2012. She also will do a special event for the VIPs in a private reception.

Weston also will join the Naples Philharmonic Orchestra during their Patriotic Pops program, a star-spangled celebration of America, at the Philharmonic Center for the Arts, at 8 p.m. on Friday and Saturday, May 25-26.

“The 75,000 fans in attendance at Darlington and over 8 million television viewers will listen to one of country music’s rising stars,” stated Greg Terada, who has worked with the top music artists in the world.

“Performing the National Anthem for the NASCAR Sprint Cup Series Bojangles’ Southern 500 at Darlington Raceway will be another defining moment in my young career,” Weston said. “I’m excited to attend my first NASCAR race, and I can’t think of a better track than Darlington, one of the most historic racetracks in the sport. To have the opportunity to perform the anthem in front of tens of thousands of loyal and passionate NASCAR fans will mean a lot to me.”

Joining Weston in Darlington will be TV Producer and Music Manager Jacques Lambert and Event Producer, Music Manager and Consultant to “A List” Celebrities Greg Terada.

Weston, originally from Naples, Fla., began her performing career six years ago with both original songs and covers. Both originals and covers were well received and her audiences continue to grow. In 2009, Weston released her first album, 10 songs on the self-titled “Casey Weston.”

“I’m thrilled to return to my hometown to sing with the Naples Philharmonic Orchestra and see many of my friends and fans who helped me get started. I’ll never forget them. They mean so much to me,” she said.

Following the successful release of her first album, Weston auditioned on the popular show “The Voice” and was one of eight finalists in the inaugural season for the TV show sensation. Following her success on the “The Voice” Weston continues to stay in touch with her friend and coach Adam Levine, front man for Maroon 5.

The post-season “The Voice Finalists Tour” had Weston performing on stages across the nation. Weston has also performed at venues and festivals in Southwest Florida, the Old Rock House in St. Louis, Schuba’s in Chicago, NBC-Universal Studios in Los Angeles and the Women Today Expo in Ventura, California. She has also performed at the Commodore Lounge, Hard Rock Cafe, Rocketown and the Bluebird Cafe in Nashville. On the national concert circuit, Weston has opened for Top 40 and country acts such as James Otto, John Anderson, Craig Morgan and Justin Moore.

Follow Casey’s upcoming performances on Facebook at www.facebook.com/caseywestonmusic

Weston is being consulted by Greg Terada, former Executive Producer of Celebrity Fight Night withMuhammad Ali. Terada is known for creating and producing Red Carpet buzz with events such as Charity Jam with Alicia Keys and Kid Rock, the NBA All Star Game Main Event with Run DMC and Ashanti,Manny Pacquiao’s Ring “Walkouts” with “Eye of the Tiger” and Jimi Jamison, the Obakki Foundation Launch with Nickelback’s Ryan Peake and many more.

Image Courtesy of    Casey Weston

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2011 Nationwide Series champion Ricky Stenhouse Jr. took his first victory of 2012 in a stop-start race in Las Vegas. Pole man Elliott Sadler lead for a large part of the race before eventually coming third behind veteran Mark Martin. A series of cautions throughout the race meant plenty of lead changes, but it was Stenhouse who pulled away when it mattered to take the checkered flag.

Elliott Sadler lead away from the front in the opening laps as he looked for his second victory in a row after taking the checkered flag in Phoenix last week. Defending champion Ricky Stenhouse Jr. moved into second place early on until the first caution came out on lap 12 when Kyle Fowler and Benny Gordon got into a spin at the back of the pack.

Sadler once again lead the field away from the restart as the group spread out with very little wheel-to-wheel racing happening. The track which was criticized last year for pack racing when Dan Wheldon died in a multi-car wreck in the IndyCar finale, and Kyle Busch was the next to hit the Vegas walls on the back straight, bringing out caution number two and another mass of pit-stops. Kasey Kahne jumped Sadler during the caution and he lead away from the restart.

Phoenix winner Sadler had a poor restart and dropped down the pack allowing Kahne to pull away at the front, but it was not long until they were behind the pace car again when Joey Gase brushed the wall coming out of turn two, the same place Busch lost it twelve laps earlier.

Like Sadler on the previous restart, Kahne did not get away well from the outside, and Brian Scott took the lead for the next stint of the 300 miles. The Vegas oval was still failing to provide much close pack racing as the drivers found space fairly easily unless they came up against lapped traffic.

Kahne had retaken the lead when caution number four came out after Mike Bliss turned around Jennifer Jo Cobb on the tri-oval, Cobb managing to keep it out of the wall, but stalling in the middle of turn one. Kahne once again dropped to second from the restart as Brad Keselowski took his turn to lead the field as the race approached its halfway point. It was turning into a race riddled with cautions and very little wheel-to-wheel in between as Kasey Kahne once more regained the lead.

Previous leader Brian Scott brought out the next caution when he hit the wall hard in turn four, and a six-lap caution saw Mark Martin take the lead, with Allgaier and Sam Hornish Jr. also beneficiaries of the yellow flag period. It still was not your regular NASCAR event. Mark Martin held the lead comfortably as once again the pack began to fan out between cautions.

The next caution fell with a little over 50 laps remaining when TJ Bell stalled his car on the track apron of turn two, Stenhouse Jr. beat Martin out of the pits, with Danica Patrick finding herself in sixth place. The caution was out again soon after when Jeremy Clements put his car on the infield after contact with Tayler Malsem as the race approached its finale stages with Stenhouse still out front.

Cole Whitt in the No.88 spot found himself running in the top three, and things were tightening up as Elliott Sadler made a push back up the running group to put himself back in contention with 30 laps to go.

Stenhouse Jr. pushed on and extended his lead as the field entered their final 10 laps, only a caution now would deny the 2011 champion his first victory of the season. As the white flag dropped, it seemed the leader was running out of fuel, but he held on to take the flag ahead of Mark Martin and Phoenix winner Elliott Sadler.

Image Courtesy of   Walter G Arce / Shutterstock.com

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Over 30 hours later than scheduled, Matt Kenseth took the chequered flag at Daytona for the second time, holding off Dale Earnhardt Jr. and Greg Biffle after a last-lap dash to the finish.

The race was filled with incident, but it was Kenseth at the front when it mattered as he added to his Daytona 500 win back in 2009. Earnhardt Jr. had expected Biffle to make a last minute move for the lead which never came, allowing Kenseth to hold off the pair to the finish line.

In a typically drama filled 500, it didn’t take long for the cars to start spinning when Elliott Sadler gave Jimmie Johnson a push coming in to turn 1 on the second lap. Kurt Busch, David Ragan and Danica Patrick were all involved, Busch slamming in to the side of Johnson, whilst 2011 winner Trevor Bayne was also involved in the incident. Bayne re-joined not long after, and Patrick resumed over 60 laps down to get some more experience of her new surroundings.

Biffle and Kenseth found themselves at the start for the green flag, but the caution was out again soon after when Ryan Newman appeared to spin off on his own coming out of turn 2, his left tyre deflating badly coming around the banking. Newman caused more problems as the majority of the field hit pit-road, without his rear left he struggled towards his box, allowing AJ Allmendinger to slam in to the back of his car.

A period of green flag racing would follow, the lead swapping between Paul Menard, Biffle, Martin Truex Jr., Denny Hamlin, Jeff Burton and finally Jeff Gordon before caution No.3 was called on lap 64 for debris down at turn 2. Marcos Ambrose joined the leading gang as the much anticipated pack took shape while approaching its halfway mark.

But Jeff Gordon failed to make it when his engine deflated, bringing out the fourth caution of the evening. Terry Labonte took the green flag, but only for two laps as he got turned by Ambrose coming out of turn 4, bringing out the caution yet again.

There was $200,000 in price for the driver in the lead at the halfway point, and after a huge push from Denny Hamlin, Martin Truex Jr. led at the 100 lap mark for the second year in succession. More pit stops followed, but Clint Bowyer stopped down at turn 2 after running out of gas, and Carl Edwards was having his own problems, the pole sitter experiencing fuel pressure problems as he ran back in the midfield.

After more green flag racing, David Stremme brought out the caution when his engine blew, but more drama was to follow when Juan Pablo Montoya slammed in to the jet dryer, engulfing it in flames, and Montoya’s car left burning and wrecked on the infield.

The red flag was called with Dave Blayney in the lead, and over two hours later the cars were back on track, Earnhardt Jr. complaining that the scene of the incident wasn’t ready for racing. The green flag dropped anyway with Kenseth leading the pack. A collision between Ambrose and Kasey Kahne brought out the eighth caution before a multi-car crash with just over ten laps to go brought out the ninth.

Jamie McMurray, Edwards, Brad Keselowski, Regan Smith and Aric Almirola were involved but as the remaining cars fired up for a five-lap dart to the finish, the caution was out for a tenth time when an accident occurred in the same spot, this time wiping out 2011 champion Tony Stewart, along with Blaney, Stenhouse Jr., Landon Cassill, Kyle Busch and the unfortunate Ryan Newman.

Two laps were added to race distance, as Kenseth led Biffle and Earnhardt Jr around the final four miles. Biffle never made a move coming out of turn four, allowing Kenseth to win his second Daytona 500. Earnhardt Jr did manage to just beat Biffle in to second place as a caranged filled race came to its conclusion.

Image Courtesy of   Walter G Arce / Shutterstock.com

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The Kroger Co. and the USO are strengthening their partnership with a fresh campaign to support men and women in the armed forces and their families.

In conjunction with the Daytona 500 celebration on Sunday, Feb. 26, Kroger will launch ‘Honoring OurHeroes’, a year-long initiative to raise funds for members of our armed forces in partnership with the USO, the leading organization for morale-boosting programs and services for American troops and their families. This is the second year Kroger is sponsoring Honoring Our Heroes.

Thirteen Kroger associates from across the company will join in presenting a $1.5 million donation to the USO prior to the race.  The funds were raised in 2011 in partnership with key suppliers and through the contributions of customers and associates at Kroger’s family of stores across the country. This donation will support USO programs serving members of the military, wounded warriors and their families.

“For more than 70 years, the USO has been lifting the spirits of America’s troops and their families in many ways, including free phone calls and internet to connect with their loved ones back home, care packages to let them know they are never forgotten, and USO Centers around the world, where they can rest or get a free bite to eat,” said USO President and CEO Sloan Gibson.

“None of this would be possible without dedicated partners like Kroger. Our partnership with Kroger makes it possible for our troops and their families to know that their efforts and sacrifices are appreciated.  And this is the best way we can honor our heroes.”

In addition to being Kroger associates, these men and women also are active-duty or reservist members of our armed forces. They represent all five branches of the military and the National Guard.

“We can’t think of more fitting ambassadors of our program than our own people, and we are pleased to recognize their service in front of the Daytona 500 race fans,” said Lynn Marmer, group vice president of Corporate Affairs for Kroger.  ”We thank all of our associates in the military for their service to our country, our communities, and our company.  The Kroger family of stores looks forward to helping the USO assist even more of our men and women in uniform.”

As it did in 2011, the Kroger-USO car, driven by NASCAR champion Bobby Labonte, will carry a special Kroger logo in this year’s Daytona 500. This emblem features the names of more than 350 Kroger associates who are active duty or reservist members of the U.S. military, in tribute to their service.  In addition, Labonte will wear a special helmet during Sunday’s race.  Featuring a striking eagle motif and customized paint scheme, the helmet was designed by an associate at Kroger’s general office in Cincinnati especially for this race.

“It’s great to work with Kroger again and have them on board for one of the most prestigious races of the season, the Daytona 500,” Labonte said. “The Kroger logo on the hood of our No. 47 Toyota Camry is pretty cool because it is paying special tribute to hundreds of Kroger associates from across the country.  We also have USO on the car. Kroger did an amazing job through Honoring Our Heroes. We’re proud to carry the USO in The Great American Race on Sunday.”

Kroger is the exclusive retail partner for the Daytona 500. Learn more about special in-store and online Daytona 500 promotions at Kroger and its family of stores at www.kroger.com.

Best known for its entertainment tours, the USO provides programs and services to those who need the USO the most, including deployed troops and their families, wounded, ill and injured service members and their families, as well as families of the fallen. To learn about the USO’s mission to lift the spirits of America’s troops and their families, visit www.uso.org.

Image Courtesy of   http://www.flickr.com/photos/imcomkorea/

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Award-winning filmmaker Marshall Curry, whose first two documentaries for POV (Point of View) have been nominated for Oscars ( Street Fight in 2006; If a Tree Falls: A Story of the Earth Liberation Front , in 2012), returns to POV for a third time with Racing Dreams, a chronicle of two boys and a girl who do something extraordinary: They fearlessly race extreme go-karts at speeds of up to 70 miles per hour in pursuit of trophies and, just maybe, careers as NASCAR drivers.

And as the youngsters compete on the track, they also navigate the treacherous road from childhood to young adulthood. Racing Dreams, winner of the Best Documentary Feature Awards at the Tribeca, Nashville and Jacksonville Film Festivals and executive-produced by Dwayne “The Rock” Johnson, has its national broadcast premiere on Thursday, Feb. 23, 2012 , at 9 p.m. on PBS’s POV series (check local listings) and will stream in its entirety on POV’s website www.pbs.org/pov/racingdreams Feb. 24 – March 24 .

American television’s longest-running independent documentary series, POV is the winner of a Special Emmy for Excellence in Television Documentary Filmmaking, two IDA Awards for Best Continuing Series and NALIP’s Corporate Commitment to Diversity Award. DreamWorks Studios is currently developing Racing Dreams into a dramatic feature film produced by the team of Alex Kurtzman and Roberto Orci (Star Trek, Cowboys & Aliens, Transformers).

Fondly described as “Talladega Nights meets Catcher in the Rye,” Racing Dreams is a dramatic, funny and sometimes heartbreaking look at the world of NASCAR culture as lived by three young aspirants to race-car glory and their families. The film follows Annabeth Barnes, Josh Hobson and Brandon Warren as they compete in the Pavement Series, a yearlong national championship of five races around the country organized by the World Karting Association (WKA).

The WKA’s races have been a breeding ground for NASCAR racers—Jeff Gordon, Tony Stewart, Danica Patrick and others started out racing competitive go-karts—and Annabeth, Josh and Brandon dream of stepping up to the “big leagues,” too. In the film, Annabeth and Josh compete at the junior level, while Brandon is in his last season in the senior division.

For each of these young drivers, racing is more than just a hobby. Josh, who started racing when he was 5, grew up in car-country, not far from Flint, Mich. A well-spoken, straight-A student, he studies not only racing strategy, but also the political sensitivity it takes to be the kind of spokesman NASCAR and its sponsors favor.

Annabeth also has racing in her blood. Her Hiddenite, N.C. relatives have been racing cars “since back in the moonshine days,” she explains, and the sport has a particular significance for her: “When you’re racing you make your own decisions. . . . You’re totally independent.” She takes special pleasure in beating the boys in such a male-dominated sport, but as adolescence sets in, she feels torn between her love of racing, which requires her to travel nearly every weekend, and a desire to be a regular kid.

For Brandon, racing is in many ways an escape from a difficult home life in Creedmoor, N.C. ”If I’m not racing, I’m not happy,” he says. He lives with his grandparents in a double-wide trailer filled with racing memorabilia. Talented, funny and charismatic, Brandon also has a hot temper that sometimes gets him into trouble. He is aiming to win the championship that he lost the previous year when he was disqualified for rough driving.

As the tour unfolds, the three young racers step from the sheltered world of childhood into adolescence—discovering romance for the first time, questioning their relationships with their parents and glimpsing the serious obstacles that may threaten their ability to achieve their dreams.

“I think that pre-adolescence is probably the most important, poignant and under-explored stage in our lives,” says director-producer Curry. “It’s really when we are beginning to figure out who we are, how we relate to our parents, what romance feels like, and what we want to do.

“I hope that this movie will take people back to that age, and remind us of the dreams we had—to be President, or a baseball player, or wherever our imagination took us. Back before we knew about the importance of money or connections or how hard things were going to be, and we just dreamed.”

Racing Dreams is produced by Marshall Curry Productions, GOOD and White Buffalo Entertainment.

Photo Credit: Trujillo Paumier

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