Social network sites can do more than entertain us, they can actually help people find employment. And even those who have good jobs can benefit from being apart of a social network site; they can grow their contact list and create content related to one’s training.

The following popular social networking sites can be very helpful tools when trying to advance one’s career:

LinkedIn: the largest professional social network. Creating a profile on LinkedIn allows the user to display their resume, interests, and career objectives. Past employers are able to “recommend” someone who worked for them in the past.

Recruiters and human resource professionals are able to view users’ skills sets; there is a chance they will reach out to LinkedIn members if there is a job opportunity that fits their specific abilities. This is also a helpful place to follow news on one’s favorite businesses and industries. Additionally, LinkedIn posts job openings for members to look at.

Xing: it is similar to LinkedIn. Xing has been very successful in Germany, although it is being used in other countries as well. With more than 11 million users, Xing is giving Linkedin some competition. It allows professionals to connect and engage with each other.

Twitter: a social networking sites with a limitation: 140 characters. Twitter is unique in its use of fewer words. It is a great tool to share and follow interesting content. It is easy for users to “follow” companies, organizations, and individual people that they like. “Retweeting” comments by people can be a great way to show interest in the topic or company they represent.

Also, sometimes companies or individuals will post job openings on Twitter.

Facebook: It is possible to use this popular social media site, with its more than 500 million users, in a professional way. It is important that the user is careful with their privacy settings.

Users shouldn’t display too many personal photos or comments; However it is possible to use Facebook for both personal and professional use if the user is mindful.

Google +: This new social networking site consolidates social networks with other platforms. Google + combines the content sharing and viral quality of Twitters with Facebook’s communication format; with more characters and “like” buttons and commenting options. Also, creating “circles” on Google + is a simple way to organize your content and control who sees your information.

One of the most important things to remember when using any of these sites to advance oneself professionally, is to display a conservative and appropriate photo. It’s also important to not be a pest. Sending too many private messages to someone could scare them away instead of making them interested in you as a potential employee.

Users should try to adapt to the different types of social sites they are using. While each has its specific rules and etiquette, the strategy of engaging with companies and presenting oneself professionally applies to each site when searching for a job.

With today’s weak economy, it’s necessary to be patient when searching for a job. Being resourceful is also key. Getting a presence on all the different platforms can be helpful; maximizing one’s presence and connections to others.

There are other ways to use the web to advance professionally that doesn’t involve social network sites. Creating and updating a blog can be a great way to present yourself, your skills, and your interests. Blogger and WordPress are popular blog platforms.

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LinkedIn is showing us their new application Volunteer Experience & Causes. The biggest industries that use LinkedIn concentrated on the high technology industry, finance, manufacturing business, and medical as well as corporate operations. But there is something that unites them all and it’s voluntary actions that are not reflected and valued in our resume.

Most users of LinkedIn come from North America, then Europe, Asia, Latin America, Africa, Middle East and Oceania, respectively. And they can all be linked by non-profit companies, for volunteer work and help with cause. On one hand, this new application encourages profiles without volunteer positions or representation of causes to gain these.

For professionals who are active in advancing their favored causes, this is an enormous help. The second reason is the social influence. People can join to defend and support a cause. By including the causes, charities and volunteer profiles in LinkedIn, social networking becomes intertwined. This should lead to a positive, cause-aware influence on organizations.

There are two ways of understanding what it means to LinkedIn to promote social good. On the one hand, it encourages people to participate in voluntary work which will be reflected in their resume — and which will be valued. On the other hand, is a fantastic way for professionals and organizations to bond over a common causes. Contacts and business relations can spring from these types of links.

A Company Page is automatically created, making it up to you to claim it as your official representer on LinkedIn. Over 101,000 organizations currently use a Company Page to position their organization and differentiate themselves. As an example, the Company Page created by the American Red Cross has attracted thousands of followers.

So if you haven’t claimed your Company Page yet, now is the time to do it. Right now Facebook is gaining popularity with the application BranchOut which makes it an instant rival to LinkedIn. The application has become a hit with job seekers and employers because of its simplicity and extensive networking capabilities.

Facebook wanted to complete the bridge to the online job search and with BranchOut, will revolve around making it easy to post jobs through its system. But LinkedIn is still in good positions, expanding their market as we speak. In the near future, finding a job will be all about knowing hot to network online.

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Facebook has grown impressively over the past year and is said to be worth somewhere near 65 billion U.S. dollars. As the leading social network, Facebook has more than 500 million users worldwide. From January to November of 2010 the Facebook received 8.9 percent of all Web visits in the United States, said the New York Times.

In June, Facebook accounted for nearly one third of all Internet display advertisement impressions in the United States, more than the combined total of Yahoo, Microsoft Corp, Google and AOL Inc., according to a report given by analytics firm comScore. Facebook is now worth more than eBay, Yahoo and Time Warner.

Investors are taking note of Facebook’s financial success and are prepared to put their money into the popular social network site. According to information the New York Times gained through e-mails, Goldman Sachs and a Russian investor recently put about $ 50 billion in Facebook, raising the social network’s worth immensely.

Goldman Sachs and the Russian investor now have an early “claim” on stock in Facebook. And with this large investment, Facebook has more power to recruit top employers and develop new products, according to the New York Times. Additionally, interest in Facebook shown by Goldman Sachs speaks to the might and success of social network site, since Goldman Sachs is considered one of  Wall Street’s “savviest investors.”

Many investors are taking positions for a possible Facebook initial public offering (IPO), after analyzing the viability and recently reports on the company’s profitability.

Reuters said it is expected that Facebook will go public in 2012. Facebook CEO, Mark Zuckerberg, has often declined to comment on the company’s earnings or future business plans. But it is clear that Facebook is facing increased competition from Google in the social sphere.

The search-giant recently released Google+ which reportedly added more than 10 million members in its first two weeks, becoming the world’s fastest growing social network. According to the New York Times, analysts are now confirming that Facebook’s sales volume is around 2,000 million dollars annually.

The social network has doubled its revenue during the first six months of the 2011, compared with the same period in 2010. In the first half of the year, Facebook earned around 1,600 million dollars, as published by Reuters, according to a source close to the social network.

The social network site is on the rise and the public waits in anticipation to see if Facebook will reach out for stockholders this coming year.

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