Victor Cruz, of the Super Bowl champion New York Giants, cut the ribbon to officially open Mercedes-Benz Fashion Week at Lincoln Center on February 8.  Cruz was joined by Stephanie Winston-Wolkoff, Director of Fashion at Lincoln Center, Peter Levy, SVP and Managing Director at IMG Fashion, Sports Illustrated model Kate Upton, Naeem Khan, this season’s Mercedes-Benz Presents Designer, and Lisa Holladay, Manager of Brand Experience Marketing, Mercedes-Benz USA.   Mercedes-Benz Fashion Week is owned and operated by IMG Worldwide.

“It’s an honor to be here to help kick off Mercedes-Benz Fashion Week in New York,” said Cruz.  “It’s been quite an incredible week for the City—our Super Bowl win, the great homecoming parade yesterday, and now the beginning of Mercedes-Benz Fashion Week.  I’m very grateful to my fans that came out to support us yesterday and today and looking forward to checking out some shows this week.”

“Mercedes-Benz Fashion Week at Lincoln Center is internationally recognized as the premier industry event to showcase cutting-edge fashion,” said Stephanie Winston Wolkoff, Director, Fashion at Lincoln Center. “We’re excited to open our doors and show the world all the innovative new designs that will hit the runways this season.”

“IMG and Mercedes-Benz Fashion Week continue to put the world’s leading fashion designers and brands center stage in New York City the fashion capital of the world,” said Peter Levy, SVP and Managing Director, IMG Fashion Worldwide. “It’s great to have a huge star like Victor Cruz join us to launch the week and help us in welcoming all our guests.  As New Yorkers we’re tremendously proud of the Giants’ Super Bowl victory and can’t wait to see Victor sitting front row at some shows this week.”

“I was incredibly honored to help Victor kick off Mercedes-Benz Fashion Week today and celebrate his and his team’s incredible success on Sunday,” said Naeem Khan, this season’s Mercedes-Benz Presents designer.  “I’m very excited to present my collection this season and this is a great way to get it all underway.”

“It’s such an honor to be here at the opening of Mercedes-Benz Fashion Week,” said Kate Upton. “Fashion Week in New York is such an iconic event; it’s great to be a part of it.”

“Mercedes-Benz Fashion Week is always exciting and having Victor here along with our Presents Designer Naeem Khan to get things underway is a special moment,” said Lisa Holladay, Manager of Brand Experience Marketing at Mercedes-Benz USA.   “The month of February is a ball of energy for the Big Apple and that continues as we kick off the fashion festivities at Lincoln Center and the start of Mercedes-Benz Fashion Week.”

Mercedes-Benz Fashion Week is New York’s largest media event, welcoming designers, celebrities, industry experts, models and the world’s fashion elite to Lincoln Center each September and February to see what’s in store for the next fashion season.

Designers featured this season include Nicholas K, BCBG MAX AZRIA, Kaelen, Richard Chai, Honor, Tadashi Shoji, Candela, Chadwick Bell, Joseph Abboud, PARKCHOONMOO, The Greenshows – Collection Previews, Concept Korea, General Idea, Rebecca Taylor, Brandon Sun, Rebecca Minkoff, Tommy Hilfiger Men’s, Nicole Miller, Katya Leonovich, Charlotte Ronson, Academy of Art University, Popluxe, Ruffian, Lacoste, Porter Grey, Jill Stuart, Son Jung Wan,Mara Hoffman, Rafael Cennamo, Herve Leger by Max Azria, Vantan Tokyo, Tibi, Monique Lhuillier, L.A.M.B.,

Venexiana, Lorena Sarbu, Lela Rose, Derek Lam, DKNY, Tracy Reese, Joy Cioci, Custo Barcelona, Diane von Furstenberg, Falguni & Shane Peacock, Y-3, Carmen Marc Valvo, Mathieu Mirano,Timo Weiland, Jenny Packham, Negarin, Carolina Herrera, Carlos Miele, Zang Toi, Emilio Cavallini, Donna Karan New York, Reem Acra, Yeohlee, Bibhu Mohapatra, Betsey Johnson, Leather Japan 2012, Prete & Bruno, Norisol Ferrari, Tory Burch,

J.Crew, Badgley Mischka, Vera Wang, Diesel Black Gold, Fotini,Naeem Khan, Dennis Basso, Pamella Roland, Haus Alkire, Narciso Rodriguez, EMERSON, Whitney Eve, Michael Kors, Rochambeau, Nanette Lepore, Ports 1961, Joanna Mastroianni, J. Mendel, Levi’s, Suzanne Rae, Milly by Michelle Smith, Farah Angsana, Anna Sui, Nomia, Vivienne Tam, b michael America, Ralph Lauren and Calvin Klein Collection.

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The New York Giants held their Superbowl celebrating parade on Tuesday after their victory over the New England Patriots on Super Bowl Sunday. The team took the Lombardi Trophy back to New York to share the experience with the fans after a ‘come from behind’ drive orchestrated by Eli Manning and their high powered offense.

After a miraculous catch by wide receiver Mario Manningham, Manning marched down the field, capping off a nine play, 88 yard drive with Ahmad Bradshaw rushing the touchdown. The New York Giants paraded through Manhattan receiving the key to the city and finishing off a memorable day with a pep rally at Met Life Stadium.

One of the most unforgettable experiences any sports fan can have is seeing their team in a parade like this. People were chanting, “Let’s go Giants!” as the head float, carrying Eli Manning, defensive end Justin Tuck and members of the coaching staff rolled on by. Fans were throwing footballs for the players to autograph and the players would throw them right back.

Coughlin, who received a phone call from President Obama on his way to the parade, said, “All things are possible for those who believe. We always believed, we always knew we could get here.”

The celebration started at 11 a.m. and continued all day with a ceremony at City Hall followed by a ceremony at Met Life Stadium. Players were leading the fans in with an “I gotta ring!” chant which was led by running back Andre Brown and continued throughout the day. Former Giants Super Bowl winner Michael Strahan helped present each Giant player a key to the city alongside Mayor Michael Bloomberg. Victor Cruz even made his signature move after receiving his key and salsa’d on stage.

Players went on to comment on the experience of celebrating their victory with the fans. Punter Steve Weatherford was quoted for saying, “It’s unbelievable, celebrating this is front of the greatest fans in the world.”

Eli even made the joke, “We needed to lose four in a row,” saying that it wasn’t tough enough. He went on to say that Coughlin reiterated, “Make it tough just make it possible.” You can say the Giants did that. Starting the season 6-2 and then losing four straight is definitely a way to make it tougher.

The Giants became the first 9-7 team to ever win a Super Bowl. Entering week 16, the Giants were 7-7 and wound up winning the last six games to reach the goal that every NFL player strives for; the Lombardi Trophy.

The Giants had a record setting eight fourth-quarter comeback victories this season, including one in the Super Bowl; so you can see why President Obama complemented Coughlin and the Giants with words like, “finishing” and “being resilient.”

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Dial Global has announced that 23.1 million people tuned in to hear the radio broadcast of Super Bowl XLVI on Sunday, February 5, 2012 featuring the New York Giants and the New England Patriots. Dial Global commissioned the study from  Edison Research, designed to accurately measure the number of people that tuned in to hear Super Bowl XLVI broadcasts and make this information available within two days of the event’s conclusion.

The survey found that listeners accessed the live broadcast in multiple listening environments, including the home, while driving, at work and other locations, on over 680 stations nationwide.

The national survey was conducted via live telephone interviews on February 6, 2012, following the Giants 21-17 victory over the Patriots. The game, which wasn’t decided until the final play, marked the second time in four years that the Giants topped the Patriots in the Super Bowl.

“We are again excited, but not surprised, to see that our research findings highlight the strength of the Dial Global brand and the ongoing demand for radio broadcast coverage of live sporting events,” said David Landau, Co-President CEO of Dial Global. “Dial Global is committed to showcasing the value of our content and exemplifying our commitment to being the most innovative, service focused company in the industry while supporting our affiliates and advertisers.”

Broadcasting nearly 100 NFL games, exclusive NFL primetime games, the Playoffs and the Super Bowl, Dial Global commissioned the Super Bowl study following the results of their initial research during the Baltimore Ravens vs. New England Patriots (AFC Championship) and New York Giants vs. San FranciscoForty-Niners (NFC Championship) games on Sunday, January 22, 2012, which found that 22.9 million Americans listened to radio broadcast coverage of these two live NFL events.

“Given the popularity of The Super Bowl as ‘television’s ultimate event’ where people actually look forward to the commercials and the halftime show, the number of radio listeners may come as a surprise to those who are not familiar with the significant reach of broadcast radio. We are excited that our ongoing research continues to highlight the power of radio,” said Larry Rosin, Edison President.

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Madonna, a multi Grammy Award-winning Universal Records recording artist, will perform in the Bridgestone Super Bowl XLVI Halftime Show on NBC at Lucas Oil Stadium in Indianapolis on Sunday, February 5, the NFL and NBC announced during Sunday Night Football game between the New Orleans Saints and Detroit Lions. Madonna’s performance will be imagined by Cirque du Soleil and Jamie King.

The Bridgestone Super Bowl halftime show is the most-watched musical event of the year. More than 162 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide. Madonna joins an esteemed list of recent halftime acts that includes The Black Eyed Peas, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.

A world class entertainer, singer, songwriter, producer, director and video visionary, Madonna has sold more than 300 million records in the course of her three decade career as The Material Girl. She is a Rock & Roll Hall of Fame inductee. Her last tour was the most successful tour by a solo artist in history.

Madonna is currently in the recording studio working on a new album scheduled to be released next year. Her new film W.E. which she directed, wrote and produced is opening in a limited one week release December 9 in Los Angeles and will open nationally on February 3, two days prior to Super Bowl XLVI.

Madonna has partnered with a creative team from Cirque du Soleil, Jamie King, and multimedia artists from Moment Factory, to create a signature performance for the Bridgestone Super Bowl XLVI Halftime Show. This year marks the fifth time Bridgestone Americas has sponsored the Super Bowl halftime show. The tire company’s new brand campaign, fittingly titled “Time to Perform,” will debut during the game.

The Bridgestone Super Bowl XLVI Halftime Show is an NFL Network production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.

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