This February, Bud Light – the official beer sponsor of the NFL – is taking up residence in downtown Indianapolis for Super Bowl XLVI with the return of the Bud Light Hotel.

Beginning Thursday, Feb. 2, Bud Light will transform a 180-room downtown Indianapolis hotel (105 S. Meridian Street) into the premier destination for Super Bowl week entertainment. In addition to hosting exclusive parties from EA SPORTS and Playboy, the Bud Light Hotel will host a special concert featuring 50 Cent, Lil Jon and Bud Light-sponsored artist Pitbull the night before the Super Bowl and a special afternoon concert featuring the Barenaked Ladies before the game. The full Bud Light Hotel line-up of events includes:

• Thursday, Feb. 2 – EA SPORTS Madden Bowl XVIII (invitation only)
• Friday, Feb. 3 – The Playboy Party (invitation only)
• Saturday, Feb. 4 – 50 Cent, Lil Jon and Pitbull (doors open at 8 p.m.)
• Sunday, Feb. 5 – Barenaked Ladies (doors open at 2 p.m.)

Tickets for the Saturday and Sunday concerts are available throughout the Indianapolis metropolitan area, and more information can be found at www.BudLightHotel.com. Bud Light has also partnered with Yahoo! as the exclusive live broadcast partner of the Saturday night concert, ensuring fans across the country will be able to enjoy the Bud Light Hotel experience the night before Super Bowl XLVI.

The concert will be broadcast live on omg! from Yahoo!, the No.1 celebrity news site reaching more than 31 million fans per month at http://omg.yahoo.com/super-bowl-party-central and available on Yahoo! Screen (http://Screen.Yahoo.com), Yahoo!’s newly launched video destination.

“Bud Light Hotel has steadily become the epicenter of the entertainment during Super Bowl week, and we don’t know of any place in Indy where people can find a better, more diverse line-up of good times,” said Mike Sundet, senior director, Bud Light. ”And through our partnership with Yahoo!, we’ll liven up the Saturday night of music fans everywhere with the concert event of Super Bowl week.”

“The Bud Light Hotel concert has already become a signature Super Bowl week event that fans look forward to and now can experience this incredible line-up on Yahoo!,” said Ken Fuchs, VP, Yahoo! Media Network. “We are thrilled to be bringing this fantastic event exclusively to our 80 million music and sports fans around the country.”

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