In the move that shocked and saddened comic book fans worldwide, beloved super hero Professor Charles Xavier meets his demise in Avengers VS. X-Men #11. In the penultimate chapter of the biggest comic book story in 2012, superstar creators Brian Michael Bendis and Olivier Coipel rally the forces of the Marvel Universe against the final two members of the seemingly all-powerful Phoenix Five—Cyclops and Emma Frost. But as this epic battle rages, Cyclops makes a decision that not only takes the life of the man who formed the X-Men and raised him like a son, but that also may damn both the Avengers and the X-Men.

“When we first crafted Avengers VS. X-Men, we didn’t set out to kill any characters but as the story progressed it became obvious that this had to be the last stand of Charles Xavier”, said Axel Alonso, Editor in Chief, Marvel Entertainment. “He’s one of my favorite characters and while like all fans I’m sad to see him perish, both Brian and Olivier deliver a powerful, dramatic conclusion to his story. Rest assured his death will reverberate across the Marvel Universe, leading into major launches like Uncanny Avengers and All-New X-Men this fall.”

Then, on October 3, the dramatic conclusion to the series arrives in Avengers VS X-Men #12, as the remaining Marvel super heroes launch their final assault on the Phoenix Five and the force that threatens to consume all of reality. Once this battle ends, nothing with be the same for the Avengers, the X-Men or anyone else in the Marvel Universe.

Plus, Join the Marvel ReEvolution as Marvel brings fans even more value to their comics reading experience. Every issue of Avengers VS. X-Men comes packaged with a code for a Free digital copy on the Marvel Comics app and with exclusive, behind the scenes extras via the Marvel AR app powered by Aurasma.

Don’t forget to get your copy of Avengers VS. X-Men #11, the comic everyone’s talking about, on sale now in comic shops everywhere, on the Marvel Comics app, and the all-new Marvel Comics Webstore.

For more on Avengers VS. X-Men, please visit http://avx.marvel.com.

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The all-powerful Phoenix Force has found not one, but five hosts and in Avengers VS. X-Men #6 their mission is clear –  remake the Marvel Universe in their image. Kicking off the world changing second act of the comic book event of the year, the blockbuster team of Jonathan Hickman and Olivier Coipel show fans just what Pax Utopia looks like through the eyes of Cyclops, Emma Frost, Namor, Colossus & Magik. How will Earths Mightiest Heroes and the other X-Men respond to this new development? And what role will the Scarlet Witch play once she enters the conflict? Find out in Avengers vs. X-Men #6.

Plus — Get ready to join the Marvel ReEvolution as Marvel brings fans a new comic reading experience. Every issue of Avengers VS X-Men comes packaged with a code for a Free digital copy on the Marvel Comics app.

And that’s not all: Also with a purchase of Avengers VS X-Men #6, fans will get to read an-all new Infinite comic, Avengers VS X-Men #6 Infinite – made specifically for digital devices. With Marvel Infinite Comics, behold comic book storytelling like never before, using tablets and smartphones as a new canvas, taking advantage of modern technology while staying true to medium’s greatest strengths. This new story exploring the true power of the Phoenix Force, from superstar creators Mark Waid, Yves “Balak” Bigerel and Carlo Barberi, is available for purchase on the Marvel Comics app for $1.99; free with the redemption of the code found in print copies of Avengers VS X-Men #6 or included with the purchase of the digital version.

Then, take the Avengers VS X-Men experience even further by unlocking access to exclusive behind the scenes extras utilizing special augmented reality technology with the Marvel AR app powered by Aurasma. This is exciting bonus content that you cannot access anywhere else.

Which team will reign supreme? Join the conversation on Twitter with #AvX!

The titanic clash between your favorite heroes rages on—and only one team will emerge victorious. Don’t miss out on this once in a lifetime comic event in, Avengers VS X-Men #6, on sale now in comic shops everywhere, and on the Marvel Comics app!

For more on Avengers VS X-Men, please visit http://avx.marvel.com

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The all-powerful Phoenix Force has found not one, but FIVE hosts and in Avengers VS. X-Men #6 – their mission is clear, remake the Marvel Universe in their image. Kicking off the world changing second act of the comic book event of the year, the blockbuster team of Jonathan Hickman and Olivier Coipel show fans just what Pax Utopia looks like through the eyes of Cyclops, Emma Frost, Namor, Colossus & Magik. How will Earths Mightiest and the other X-Men respond to this new development? And what role will the Scarlet Witch play once she enters the conflict? Find out in Avengers vs. X-Men #6.

Here comes the pain as all your favorite super heroes enter the battle—and only one team will emerge victorious. Don’t miss out on this once in a lifetime comic event in, Avengers VS X-Men #6, on sale now in comic shops everywhere, on the Marvel Comics app, and the all-new Marvel Comics Webstore.

Which team will reign supreme? Join the conversation on Twitter with #AvX.

For more on Avengers VS X-Men, please visit http://avx.marvel.com

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Marvel and MTV Geek have joined forces to produce Avengers VS X-Men: War Journals, an all-new video series going behind the scenes of the year’s most anticipated comic book event. Granted unprecedented access into the Marvel offices, creative retreats, key planning meetings and creator studios, this new documentary from MTV Geek shows just how Avengers VS X-Men was developed by the brightest minds in comics. Each episode will debut exclusively on MTV.com beginning March 28.

“This is the biggest story Marvel’s ever told and we’re excited to partner with MTV for a special look at how Avengers VS X-Men came together,” said Axel Alonso, Editor In Chief, Marvel Comics. “We’ve never shown just what goes on in our top secret meetings—from the development of our best ideas to heated debates—and this is the first time fans will see just how it all goes down, along with new insights into key moments of this series.”

Avengers Vs X-Men #1 arrives in comic shops and the Marvel Comics app on April 4^th, uniting the top talent in the comic industry — including Brian Bendis, Jason Aaron, Matt Fraction, Jonathan Hickman, Ed Brubaker, John Romita JR, Olivier Coipel & Adam Kubert — for the biggest story of the year. This twelve-issue landmark series brings together the world’s most powerful, and popular, super hero teams for a war like the Marvel Universe has never seen before.

“Since launch, MTV Geek has been committed to providing the ultimate access and coverage and can’t wait to present fans this inside look at Marvel’s creative process,” said MTV Digital Executive Producer Tom Akel. “The characters and talent involved in Avengers Vs X-Men are iconic and we’ll be with them every step of the way to chronicle the making of this epic event.”

This March, fans get a unique look at the biggest super hero war of all time in Avengers VS X-Men: War Journals on MTV.com. And on April 4^th make sure to pick up your copy of Avengers VS X-Men #1, in comic shops and on the Marvel Comics app.

Launch Parties breaks records

On April 3^rd, over 1,100 comic shops worldwide will give fans the opportunity to be amongst the first to read Avengers VS. X-Men #1 at special Avengers Vs. X-Men Launch Parties. Do you stand with the Avengers? Or the X-Men? That’s what Marvel asked retailers, and depending on who they picked, fans will be able to pick up exclusive Avengers Vs. X-Men giveaways.

Comic shops are loaded up with either Avengers (or X-Men) themed exclusive mini posters, buttons, variants, lithographs and more that no fan can miss. And with an Avengers VS. X-Men #1 Blank Variant fans will have the chance to add their own heroes to each team’s lineup/

“Avengers VS X-Men is getting the largest mainstream marketing push we’ve ever done,” explains David Gabriel, SVP of Sales, Marvel Entertainment. “With these special launch parties that have the most participants than any we’ve ever done — we want to make sure that this event is the most successful one for us, and retailers alike. When fans see all the cool things we have planned, they’ll definitely be back week in and week out for their Avengers VS. X-Men fix.”

And that’s not all. You’ll also have the opportunity to meet some of the creators behind this mammoth event at these comic shops:

Midtown Comics – Times Square (John Romita Jr, Adam Kubert, Axel Alonso, Tom Brevoort & Nick Lowe)

200 W 40th St

New York, NY 10018

www.midtowncomics.com

Elite Comics (Jason Aaron)

11842 Quivira Rd

Overland Park, KS 66210

www.elite-comics.com

Meltdown Comics (Ed Brubaker)

7522 West Sunset Boulevard

Los Angeles, CA 90046

www.meltcomics.com

You’ve heard It’s Coming, and this April The War Is Here in Avengers VS X-Men. All your favorite super heroes enter and only one team will emerge victorious!

Which team will reign supreme? Join the conversation on Twitter with #AvX. For more on Avengers VS X-Men, please visit http://avx.marvel.com

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This April, The Avengers and the X-Men — the two most popular franchises in comics history — go to war. Marvel has announced the Avengers VS X-Men, a landmark twelve-issue pop culture event bringing together the world’s greatest super heroes — Iron Man, Captain America, Thor, Hulk, Black Widow, Spider-Man, Wolverine, Cyclops, Storm, Magneto and more — for an unforgettable battle beginning in April 2012.

Avengers VS X-Men is written by a team of the top-selling authors in the comic book industry today: Brian Michael Bendis (Avengers, Ultimate Comics Spider-Man); Jason Aaron (Wolverine & The X-Men, Wolverine); Jonathan Hickman (Fantastic Four, Ultimate Comics Ultimates); Ed Brubaker (Captain America, Winter Soldier); Matt Fraction (Invincible Iron Man, The Mighty Thor).

This unprecedented assembly of acclaimed writers is joined by a trio of the industry’s superstar artists: John Romita Jr (Avengers); Olivier Coipel (The Mighty Thor); Adam Kubert (X-Men: Schism).

The Avengers and X-Men have learned that the all-powerful embodiment of both death and rebirth known as the Phoenix Force is on a crash course for Earth – and it needs a new host to unleash its immeasurable power. But what is the shocking decision tied to the Phoenix’s return that will pit the Avengers against the X-Men? And when good friends become bitter enemies, what does this mean for the future of the Marvel Universe?

Shipping twice monthly, this epic twelve-issue limited series will be available in comic stores and on the Marvel Comics app on the same day — additionally, each print issue of Avengers VS X-Men includes a code for a free digital copy of the issue on the Marvel Comics app at no additional cost to fans or retailers.

“Avengers VS X-Men brings together the most powerful forces in comics for a super hero war like you’ve never seen before and will never see again. We all want to see the best of the best go against each other — Lakers & Celtics; Ali & Frazier; Yankees & Red Sox; and in comics it’s the Avengers fighting the X-Men,” said Axel Alonso, Editor in Chief, Marvel Entertainment.

“We’ve brought together the biggest writers, biggest artists and biggest characters for the biggest story we’ve ever told. This is the kind of high-octane action-packed story that fans demand while also having a profound effect on every character involved—and reshaping the Marvel Universe in its wake.”

Plus, for the first time ever, fans can watch and take part in the groundbreaking Avengers VS X-Men live Kickoff beginning at 3:00pm ET today on Marvel.com and http://new.livestream.com/marveluniverse. A unique event produced in collaboration with Livestream.com’s cutting edge streaming services and the Hangout functionality provided by Google+, they will be bringing the writers and editors of AVX directly to the fans.

Make sure to follow Marvel on Google+ as five lucky True Believers will be chosen to join in on the AVX hangout with their favorite writers and editors. Even if you’re not part of the Hangout, your questions can still be answered via Facebook and Twitter using hashtag #AvX—just make sure to send in your questions before the press conference ends.

For more on Avengers VS X-Men, please visit http://avx.marvel.com

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