Pay Per Click (PPC) advertising campaigns vastly improve digital visibility and the collection of valuable consumer habit information. This live, online Search Marketing class will teach the various paid search options including Google Adwords and Social Media advertisement. Toonari virtual training is designed to cover strategic word selection to realize advertising potential.

The course also teaches utilization of PPC data for SEO and Social Media campaigns, and cost management in a PPC/Search Marketing campaign. During our Search Marketing training, you will learn how to manage your PPC campaign from our professional Google Adwords instructors who will also show you how to ensure maximum ROI.

Details: Search Marketing 101 Online Training
Location: GoToMeeting
Method: Online Classroom
Sign Up:  View Dates/Register

- Introduction to Pay Per Click Marketing
- Pay Per Click Campaign Preparation
- An Introduction to Google AdWords
- How to Set Up a AdWords Account
- An Introduction to Bing Paid Search
- How to Set Up a Bing Paid Search Account
- Keyword Research for PPC Campaigns
- Ad Copy Creation for PPC Campaigns
- Landing Page Creation for PPC Campaigns
- PPC Campaign Conversion & ROI Measurement
- Open Q & A

Places are limited to encourage group interaction, Q&A, and to give attendees every opportunity to share the benefits of learning from real world solutions selected by the trainer from his experience consulting with and training people from many different organizations.  Register Today

Who Should Attend

This Paid Search Boot Camp is suitable for all levels of experience, from beginners to advanced, in hands-on and management roles for Paid Search campaigns in SMBs (Small and Medium businesses), corporations, government departments, universities, colleges and nonprofit organizations.  Register Today

Instructor

Icrossing’s  Brian Binder is an online marketing professional with over 6 years of Direct and Internactive marketing experience. Brian has managed advertising budgets exceeding $1.5M a month for internationally recognizable brands such as Dollar Rent A Car, Thrifty Car Rental, Melitta North America, Discover Credit Card and Vacheron Constantin.

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