It’s the business of engagement, of interpretation, of reaching people before they reach the product or service they love. Social media from an instrumental perspective has helped evolve a sub-class of new society based on their participation in online activities. It has changed the way we look around us.

Earlier it was considered a platform for socializing, a window that connects people, an auxiliary for leisure, a corner to share emotions and share ideas. Over a period of time it transformed into a major marketing pillar. From start-ups to local business and multinational corporations, all businesses recognized the need to expand their presence online using sites that connect and involve direct human participation.

Days of traditional marketing through newspapers, magazine advertisements, posters and television commercials seem to be fading. The size of human engagement online is greater than conventional marketing mediums.

Marketing, no matter conventional or technocratic, blows away barriers and distance between potential customers and the product. A real-time analogy tells us that online marketing through social media sites makes far-reaching interactions with millions of people at the same time easy.

Simple Facebook or LinkedIn user statistics are enough to support the view that, in comparison of conventional marketing, digital marketing through social media is powerful tool because it engages an unthinkably large number of people.

It all takes places beyond fun, games, status updates and tweets; an unimaginably vast playground filled with digitized thinking.

According to the Digital Marketing Ramblings‘ website release of statistics of the number of people using the most popular social media sites, Facebook is on the top slot with 1 billion users, followed by YouTube with 800 million users and 4 billion views per day, QQ with 700 million users, and the Micro-blogging platform Twitter has 500 million users.

Further, Sina Weibo has 400 million users and LinkedIn has 175 million users. According to Media bistro, in their social media marketing industry report, 83 percent of marketers believe that social media is important, and about 94 percent of marketers use social media tools such as Facebook and Twitter for business purposes.

A tally among the tools reveals that Facebook is in the top slot on the preference list of marketers, followed by Twitter and LinkedIn. This is testimonial information with an indication that social connectivity will be helpful for businesses based on customers’ presence.

However, some critics argue that as users gradually move to mobile phones from the computer, advertisements need to undergo technical renovation to keep the communication line alive, or else days are numbered for online marketers.

According to Mashable, Kleiner Perkins’ partner Mary Meeker illustrated the financial gap in her annual trend report that says mobile phones occupy 10 percent of people’s media consumption time and commands only 1 percent of advertising budgets.

It’s an indication that marketing will undergo change following consumer decisions; it means that as screen size expands or contracts (from personal computer to laptops, from tablets to mobile phones), advertisements will change to fit them.

But perhaps, no matter to what platform on-line marketing may divert, it is for sure days of digital marketing are greatly radiant.

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London, U.K. – On September 3, 2012, Rising Media and WebMediaBrands announced details surrounding the launch of AllFacebook Marketing Conference in London, for November 19, 2012.

AllFacebook Marketing Conference is a full-day event for marketers, entrepreneurs, and media professionals who are interested in leveraging Facebook to grow their businesses and extend the social reach of their brands. The conference is packed with case studies, practical advice, and real-world perspectives on how to effectively monetise this social media platform.

Delegates will thoroughly understand how to implement tools, research, and apps into their business strategies and gain insight on best marketing strategies. Attendees will learn about the vast opportunities and risk factors involved with Facebook marketing and the social mobile landscape.

AllFacebook Marketing Conference program provides fresh insight on the latest Facebook tools, apps, demographics, research, marketing, and advertising opportunities. Some of the social media thought leaders that will speak at the event include:

•     Dom Dwight, Conversation Manager, Yorkshire Tea and Taylors Coffee
•     Megan Pagliuca, Vice President and General Manager of Digital, Merkle
•     Matt Peters, Founder & Creative Director, Pandemic Labs

“Social media is one of the most exciting platforms for digital marketers, and Facebook offers a wealth of opportunities for businesses and brands,” said CEO of Rising Media, Matthew Finlay.

“However, the problem for many is knowing where to start and how to develop a strategy to achieve their objectives.AllFacebook Marketing Conference brings together every aspect of social media marketing, from the latest Facebook tools to advice on consumer engagement. Anyone looking to enhance their brand and extend their social media outreach should attend this conference.”

The AllFacebook Marketing Conference, London will take place on 19 November, 2012 at 200 Aldersgate, St Pauls, London, EC1A 4HD.

To take advantage of the conference’s early bird rates, register before 15 September 2012, register here.

About Rising Media

Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, DemandCon, Affiliate Management Days, Internet Marketing Conference, Web Effectiveness Conference, Social Gaming Summit, Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See http://www.risingmedia.com for more info.

About WebMediaBrands Inc.

WebMediaBrands is a leading Internet media company that provides content, education, and career services to social media, traditional media and creative professionals through a portfolio of vertical online properties, communities, and trade shows.

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Twitter is an excellent tool for sharing news. It has the power to turn topics viral, which can be very helpful for bringing publicity to a company or Twitter page. It can also bring a lot of traffic to businesses. When topics go viral on Twitter and are creating a buzz, they are known as trending topics.

For those who are not familiar with Twitter trending topics, they are breaking news that people are sharing and commenting on. A “#” may appear in front of the phrase or word, those are called hashtags, which categorize it into a topic that people can converse about it. It is a great way to promote your page.

They are listed on the right side of the Twitter homepage where the timeline appears. It can also be localized, rather than having a list of trending topics worldwide, Twitter allows users to narrow down the topics to local areas, so users can see what is going on in other countries.

Here is a list of examples for some of the trending topics in early 2011:

• #swineflu – for Swine Flu
• Cairo – capital of Egypt
• #prayforjapan – sentiment following the March earthquake and tsunami
• Libia/Libya – site of an ongoing civil war
• Fukushima – Japanese nuclear power plant
• William & Kate – Newly-named Duke and Duchess of Cambridge
• Gadafi – Libyan political leader

Here are some topics relating to pop culture:

• Rebecca Black – pop singer of the song “Friday”
• Femme Fatale – newly-released Britney Spears album
• Charlie Sheen – actor from Two and A Half Men
• #tigerblood – hashtag made popular by Charlie Sheen
• Nate Dogg – rap artist
• Queen Gaga – referring to artist Lady Gaga

Here are a few for the end of the year that highlights some of the key events that took place recently:

• #London Riot- For the riots that happened in London
• #OccupyWallstreet- for what’s taking place in Wallstreet
• #Irene- for Hurrican Irene
• #VMA- For Beyonce’s news about her pregnancy
• #Thingslongerthankimsmarriage- from Kim Kardashian’s news on divorce
• #osamadead, #osamabinladen, #osama- Osama Bin ladens death

And of course, one that got so many reactions:

• #RIPStevejobs, #SteveJobs, #iHeaven, #iSad, #ThankyouSteve- for the passing of Steve Jobs

When Hurricane Irene hit in late August, #Irene became a popular hashtag and received over 1 million tweets that were related to the hurricane. TGDaily said it was a weak storm but a social media superstorm.

Trending topics are excellent way to follow news and keep updated on events. It is also a great way to share thoughts relating to that topic. It can lead to debate or even bring out a project to help others. An example would be the riots that took place in London. After the riots, a #riotcleanup hashtag was started which led to a Twitter page devoted to helping those affected by the riots.

Twitter was the first to report Osama bin Laden’s death, even before President Obama’s broadcast. Country singer Keith Urban tweeted hearing about the death from a credible source and soon after Twitter was receiving over 4000 tweets per second.

Twitter trending topics are very useful for promoting an event or any news in general. It is important to promote your hashtag so users will know the official hashtag for whatever it is that is being promoted and can join  in on the conversation.

The article Top Twitter Trends 2011: Impact of Twitter Trending Topics appeared first on The Toonari Post - News, Powered by the People!.

Some question the potential that social media has to offer, while others are utilizing and benefiting through what social media has to offer. Social media may be one of the greatest tools in marketing today, for several reasons.

Two of the most commonly used social media pages are Facebook and Twitter. Most companies are starting to pick up on their benefits of having social media accounts set up within these sites. According to InsideFacebook.com, Facebook has 712.4 million users worldwide in September and Twitter has 100 million active users.

Facebook is being used as a form of communication and interaction between the consumer and the brand. Brand pages allow not only the brand to interact with consumers, but also for others to review and share their feelings towards the brand. From this feedback, companies are creating more of an interpersonal relationship with their customers.

Marketers also, are able to target a certain audience with paid ads, ensuring that these are placed on the page that fits their defined audience. This ensures that the ad is appearing primarily to people who are more likely to click the ad. Twitter is another great tool that elicits some confusion. Twitter can be used as a mouthpiece for the company, which makes it excellent for PR purposes.

On Twitter, companies share news regarding their company, this allows followers to keep up with said company. By giving your brand a voice on Twitter, Twitter will categorize your Page and place your page under recommendation for followers, related to the content posted by users on twitter.

Through Facebook and Twitter, companies are creating a niche for themselves. It’s possible to get an understanding of what these brands represent and how these companies want consumers to view their brands. Social media is a great way to provide customer service to followers, and keep an audience engaged and updated at the same time.

That is why it is important for company pages to always respond to consumers’ posts. In a study done by Evolve24, about 83% of Consumers have positive feelings when contacted from a company from a tweet a user posts. Traditional marketing is slowly declining, yet it is not to say that is dying out.

There is still a lot of power in traditional marketing, that may be too hard for social media to convey. If a brand were to reposition itself, television ads would be a powerful medium to display this new position for the brand. Combined, these two create a powerful voice and should be included in successful marketing campaigns.

The more impressions from, traditional marketing and inbound marketing, the better odds are of being noticed by potential clients.

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