With the ability to shop on the go, customers will be able to browse and buy straight from their mobiles on morning commutes, from the pub at the weekend, or at half time during the footie. For prospective mobile customers, the opportunity to purchase items from Burton, a leading men’s clothing outfitter, will be more instantaneous than ever, and achievable within just a few touches.

Limited edition items, and exclusive offers are more quickly and easily redeemable to those who embrace mobile. Put simply, there’s not a more convenient way to shop. The mobile site will be accessible on all handsets, including the market leaders, iPhone and Blackberry.

This move from Burton comes as more and more fashion retailers are focusing their energies, and budgets, on mobile solutions for their increasingly tech savvy and time-poor customers, something which male brands in particular are viewing as essential development in order to retain their loyal customers.

A new way to reach out and speak to this demographic, Burton anticipates that the convenience of mobile shopping will be a key driver in transitioning male customers away from the high street and develop them into online, mobile, customers.

Arguably, male interaction with brands via social media not only indicates that men are more likely to become online shoppers, but, when interacting with the brand on the move, mobile customers too. With mobile shopping on the up, and Christmas just around the corner, it seems there’s no better time than now to buy via mobile.

Following in the footsteps of other major players in the fashion industry, it’s only a matter of time before Burton also develops apps of its own. With the promise of specific content and games for information hungry app users, the demand for an app is certainly already there and Burton aims to satisfy that demand in 2012.

The article Burton On the Go, A New Mobile Website appeared first on The Toonari Post - News, Powered by the People!.

Online money-saving giant DiscountVouchers.co.uk has announced a new move into the regional daily deals market through partnership with NimbleCommerce. In direct competition to the US brands that are operating in the UK, DiscountVouchers.co.uk will select daily deals for subscribers depending on their interests and geographical location.

The new venture will see DiscountVouchers.co.uk build on their current discount voucher business to group buy-in deal of the day products, working closely with regional retailers; both large and small. Deals can be found at Deals.DiscountVouchers.co.uk

The DiscountVouchers.co.uk daily deals team will be lead by Chief Executive Officer Gerard Doyle, and will build on DiscountVouchers.co.uk ‘s position as the UK’s fastest growing discount voucher site. The site attracts more than 150,000 unique visitors per day, with a database topping 5 million subscribers.

Commenting on the new venture, Gerard Doyle says: “The expansion into group buying is a natural evolution for DiscountVouchers.co.uk as the audience interested in deals and vouchers are almost identical. We now have a unique opportunity to challenge the US daily deals brands that have established themselves in the UK,” says Gerard.

The DiscountVouchers.co.uk ‘s software platform is being built by global e-commerce daily deals specialists NimbleCommerce who create new transactional opportunities through mobile, search and the power of social networks. ”In the US the daily deal websites are spoilt for choices with over a dozen dedicated platform companies but also a huge number of deal companies reselling their technology as a service.

“I was intent on forming a truly collaborative partnership, not just buying some software. I was really impressed with the team at NimbleCommerce, especially their thorough approach to development, support and innovation. I knew I would be buying the collective wisdom of every NimbleCommerce customer and years of US innovation in the daily deal industry.

“Partnering with a company that has made the commitment to enter the UK market with staff, localization and technology was seen as a sensible approach. I’m confident that I’ve found a partner who will deliver industry leading technology which allows DV to concentrate to building one of the largest membership bases in the UK,” says Gerard.

NimbleCommerce European Sales Director Peter Casey says: “The DiscountVouchers.co.uk daily deals will benefit not only the consumer but also the retailer, with built-in merchant revenue protection. Unlike other daily deal websites, the retailer will still receive payment even if a consumer fails to turn up for their purchased daily deal.”

“This partnership gives DiscountVouchers.co.uk the potential to become the biggest daily deal site in the UK. With a database of 5 million, and its track record of customer care, DiscountVouchers.co.uk could easily become the premier daily deals site,” says Peter.

“Unlike most other companies moving into the group buying space, DiscountVouchers.co.uk arrives with an enviable combination of members, data, partners and local knowledge,” says Gerard. There are believed to be as many as 200 voucher websites operating in the UK as businesses tap into Britain’s bargain culture.

DiscountVouchers.co.uk will be expanding across the regions over the next three months. The first three cities to be targeted will be Brighton, Birmingham and Newcastle. Since DiscountVouchers.co.uk was launched in 2009 the site has helped customers save more than GBP3.8 million and has generated revenues in excess of GBP25 million in the 12 months to August 2011.

At present, the site features more than 500 new offers every day from over 3000 retailers including Marks & Spencer, House of Fraser, Lastminute.com and Sainsbury’s.

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