Oprah Winfrey Network (OWN) and O, The Oprah Magazine announce the newest Oprah’s Book Club 2.0 selection, The Twelve Tribes of Hattie by Ayana Mathis (Knopf). In her extraordinary debut, Mathis tells the story of the children of the Great Migration through the trials of one indomitable heroine (Hattie) and her unforgettable family. The novel has earned starred pre-publication reviews from Publishers Weekly, Kirkus and Booklist.

“The opening pages of Ayana’s debut took my breath away,” said Winfrey, OWN CEO, “I can’t remember when I read anything that moved me in quite this way, besides the work of Toni Morrison.”

In addition to being available in bookstores nationwide, special Oprah’s Book Club 2.0 digital editions of The Twelve Tribes of Hattie, with exclusive content including a reader’s guide and Winfrey’s notes on her favorite passages, will be available for Amazon Kindle, NOOK by Barnes & Noble, on the iBookstore and everywhere e-books are sold.

The cross-platform book club’s second selection kicks off with Winfrey’s interview with Mathis in the January issue of O, The Oprah Magazine, where Mathis shares her reaction upon receiving the call from Winfrey revealing that her book had been chosen. “Really?” asked Mathis in disbelief, “This is really Oprah Winfrey?”

As readers complete their journey through The Twelve Tribes of Hattie, an exclusive interview with Winfrey and Mathis will simulcast Sunday, February 3 at 11 a.m. ET/PT on OWN’s Emmy Award-winning series “Super Soul Sunday,” on Oprah.com and OWN’s Facebook page and on Oprah Radio’s “Oprah’s Soul Series” (Sirius 204, XM 111).

Throughout December and January, readers can further engage online at the book club hub and through a variety of digital and social media platforms:

• Oprah.com will feature a series of original webisodes with Winfrey and Mathis, a reading guide as well as Winfrey’s personal thoughts about her favorite passages from the book.

• Readers will also have the opportunity to answer weekly questions via Twitter, Facebook and Instagram using the Mass Relevance platform. A stream of reader tweets (#OprahsBookClub), Facebook posts, and Instagram photos from around the world will provide a snapshot of what participants are thinking, feeling and sharing as they read the book together.

• Mathis will answer readers’ questions via the popular VYou social video platform.

• The official Oprah’s Book Club 2.0 group on Goodreads, one of the largest websites for book lovers with 13 million members, will feature content and encourage discussions about the new book club selection.

• Using the mobile messaging application GroupMe, Oprah’s Book Club 2.0 will encourage readers to create personal mobile book clubs with their friends.

Click here for a message from Oprah.

Image Courtesy : OWN: Oprah Winfrey Network

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