Santa Monica, U.S.A. — The battle to protect mankind from the evil Decepticons rages on in the “Transformers Prime” video game from Activision Publishing, a subsidiary of Activision Blizzard. Created for kids and based on the award winning animated television show produced by Hasbro Studios seen in over 170 countries and airing on The Hub television network in the U.S., “Transformers Prime” allows fans to take on the roles of Optimus Prime, Bumblebee, Arcee, Autobot Ratchet and Bulkhead as they fight through heroic battles against the Decepticons all around the world.

Players will engage in brawler-style combat and diverse driving sequences in order to save Earth from the sinister Megatron and his new secret weapon, Thunderwing. Transformers Prime is available now for Nintendo’s Wii system, and the Nintendo 3DS and Nintendo DS hand-held systems, and will be a day-one launch title for Nintendo’s new Wii U system launching on November 18.

“The Transformers Prime television show is a fantastic series and we’re excited to bring this new adventure to Nintendo and “Transformers” fans alike,” said Kurt Niederloh, Vice President, Activision Publishing. ” We’ve worked hand-in-hand with Hasbro and the TV show producers to bring this all-new storyline to life with the spirit and trademark gameplay Nintendo gamers have come to know and love.”

“Our fans can now interact with the”Transformers Prime” universe and all its rich characters in a whole new way,” said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. “Activision has done a great job of capturing the heart and soul of the television show and has created an engaging video game the entire family can enjoy.”

Continuing the epic saga, the game centers around an original story set directly within the ”Transformers Prime” universe, allowing gamers not only to play as their favorite Autobot characters, but also cultivate close friendships with Jack, Miko and Raf – the human characters from the show – as Team Prime sets out to protect mankind and eliminate the Decepticons once and for all.

For the Wii, Nintendo 3DS and Wii U versions of the game, players can also compete with or against their friends in adrenaline-pumping multiplayer modes that allow fans to choose from 11 different “Transformers” characters from both factions.

“Transformers Prime” is developed by Now Production (NowPro) for Nintendo’s Wii system, Nintendo 3DS and Wii U, and by Altron Corporation for Nintendo DS. The game is rated “E10+” (Everyone 10 and older – Fantasy Violence) by the ESRB.

For more information and exclusive updates, fans can visit www.TransformersPrimeTheGame.com.

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Transformers 3: Dark of the Moon is rolling out in theatres on June 29, 2011, but will it live up to the hype? The first Transformers movie was an enormous hit. Even people who do not like Michael Bay’s blow’em up action style had a pretty enjoyable time watching the first movie. It was clear and had a straightforward story that had nice, subtle comedic tones to it. The following movie did well in the box office, but did not have the story to back up the numbers. Recycling the plot with the Allspark and lacking depth in the characters led to many people feeling angry and unsatisfied when coming out of the theatre. With two Transformers movies finished, and with polarizing outcomes for both, the third and final film will be the wild card of the three.

Michael Bay has had his fair share of criticisms. Some say he is all explosions and no talk. Some say he cuts shots too quickly. No matter what the criticisms he receives, he sticks by his style. Complete with robot monstrosities, big explosions, and a beautiful damsel in distress, it feels like a Michael Bay flick. So, if you hated the last two Transformers, or any other Michael Bay movie, then this movie is not for you.

Speaking of damsels in distress the movie franchise has a new romantic interest replacing Megan Fox. Playing the new female lead is Rosie Huntington-Whiteley, a Victorian Secret’s model turned actor. This is her first movie she has acted in, and it seems like a gamble. Will she have the necessary expertise or feel for acting in movies? In an interview with Access Hollywood, Huntington-Whiteley said she did not know much about Transformers, but Shia LaBeouf had held her hand  through the whole process, answering her various acting and transformer questions.

With the rise of 3D movies, Paramount/DreamWorks wanted Transformers to jump on the bandwagon. Although, Bay believes that 3D movies are gimmicks, he reluctantly agreed. He shot the majority of the movie on James Cameron’s 3D camera (the PACE) on the set of Transformers 3. This is a marvelous thing for 3D fans. When shot on a 3D camera, the images have a better quality to them than when converted to 3D during post-production. This is mainly because when converting to 3D in post-production, it is harder to get a visual for the left eye. So there is a picture for your right eye, but not for your left. Doing this is difficult, so the image quality usually suffers. Shooting with the PACE is an excellent camera to capture 3D. In fact, it is the same camera that James Cameron used to shoot Avatar, so the 3D images will look phenomenal on the big screen.

With many people bashing Micheal Bay’s film style and the risk with having a rookie film actor, Transformers 3 raises a lot of questions. The movie seems to be walking a very fine line between landing flat on its face or its feet. The pros and the cons seem to balance each other out. Having a rookie film actor on set can be a challenge, but with a veteran on set like Shia LaBoeuf helping Huntington-Whiteley every step of the way it may turn out well. This goes for the visuals as well. Even with Bay’s over the top explosions and effects, the 3D will look extremely crisp if done right. What it comes down to is that the movie will have exciting energy and enticing effects, but will the story be powerful enough to pluck the audience’s heartstrings?

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