For the first time, hungry celebrities attending the 2012 Sundance Film Festival had the chance to nosh on offerings from Udi’s Gluten Free Foods. Throughout the event, festival attendees were greeted with Udi’s goodies, including bread, bagels, granola and more with zero gluten and the 100 percent high-quality taste Hollywood’s elite expect.

Many of the television, music and movie stars who stopped by the booth were already familiar with Udi’s products and most importantly, the reality of living gluten free. At the red carpet for the Creative Coalition’s Annual Spotlight Initiative Awards Gala Dinner, honoree Annalynne McCord revealed that she recently discovered her own gluten intolerance and the need to make dietary adjustments.

The actress was thrilled to learn that the entire dinner was being sponsored by Udi’s Gluten Free Foods and prepared using gluten free ingredients, including Udi’s Gluten Free Pizza Crusts and White Bread. As with other healthy eating movements, celebrities are known for being early adopters and trend-setters.

“Based on our experience at Sundance, it’s safe to say that the entertainment industry is ahead of the curve in terms of awareness of gluten free foods and the medical and non-medical reasons for eating gluten free,” said Denise Sirovatka, vice president of marketing.  “We feel fortunate to have met so many vocal, Hollywood influencers, and Udi’s is committed to helping them and their fans live a happy, gluten free lifestyle.”

During the festival, famous faces, including Elizabeth Olsen, Emily Blunt, James Marsden, William H. Macy, Ice T, Lil Jon and many more, sank their teeth into Udi’s delicious gluten free offerings. Eager to share their love for the brand, one actress even requested that Udi’s send products to the set of her hit TV show.

The decision to participate in the flurry of activity in Park City during the annual Sundance Film Festival was an easy one for Udi’s leadership once the festival theme, “Look Again,” was announced. Whether consumers have never gone gluten free before, or they haven’t yet found the fun in living gluten free, Udi’s is on a perpetual mission to encourage consumers to “look again” at how great life without gluten can be.

Going gluten free — whether mandated by a medical condition or by choice — has become a major trend among consumers and in the food industry. Shoppers are buying more gluten free products — like Udi’s foods available at grocery stores across the country — and restaurants are adding more gluten free options to menus.

Image Courtesy of   https://www.facebook.com/sundance

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The HGTV Dream Home Giveaway 2012 will offer fans the chance to win a spectacular custom-built home in Midway, Utah, a 2012 GMC Terrain, and $500,000 cash. HGTV will unveil the fully-furnished, modern, western, ranch house, designed to appeal to outdoor enthusiasts, during the HGTV Dream Home 2012 special on January 2, at 1 p.m. ET/PT.

Viewers can enter for a chance to win the HGTV Dream Home 2012 from Thursday, December 29, 2011 at 9 A.M. ET through Friday, February 17, 2012 at 5 p.m. ET.  During that time, they may enter once per day on HGTV.com, once per day on HGTV’s Frontdoor.com, or as often as they wish by regular mail.

The giveaway prize package, valued at more than $2 million, will be awarded to one lucky viewer in March. Until then, online users can see a photo gallery and a 360-degree virtual tour at HGTV.com/dreamhome.

Nestled on the banks of the Provo River, the newest HGTV Dream Home offers easy access to incredible Deer Valley and Park City, home of the Sundance Film Festival. Located in one of the hottest areas for outdoor aficionados, the 16th HGTV Dream Home is nearly 4,000 square feet with amazing mountain views.

It features five covered decks with connecting boardwalks, an outdoor living room and hot tub, and a changing room with fishing accessories. The house includes three bedrooms, four and a half bathrooms, a dedicated entertainment room and a gourmet chef’s kitchen. During the winter, homeowners and visitors can ski and snowboard in unparalleled Utah powder.

Activities such as water sports, golf, hunting, mountain biking, hiking, and fly fishing also are available throughout the year. During the January television special, HGTV co-hosts Monica Pedersen and John Gidding (Curb Appeal) will join HGTV Dream Home Interior Designer Linda Woodrum and House Planner Jack Thomasson to take viewers on a visual tour of the home.

“This is our first HGTV Dream Home with riverfront access,” said Jim Samples, president, HGTV.  “It offers the ideal combination of a picture-perfect setting and access to a myriad of seasonal outdoor activities. I can’t imagine a better prize for HGTV Dream Home fans!”

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