Social media websites in United States are almost half a decade old now and the statistics that broke news lately proves that social media websites have beaten porn in terms of traffic. The distance between the porn sites and social networks has remained steady over this time, despite a number of innovations by the former which are intended to attract visitors.

Similar results were presented by Hitwise, a UK-based web analysis platform which spotted that the average British web surfer spend more time on social media websites than on porn sites. According to the netcraft.com 2011 report of “Most visited websites” or the report of toptenreview.com, all social media websites are in the top 10, leaving porn behind in the competition.

The popularity of adult films cannot be denied as a form of entertainment. According to cnbc.com the porn business is so big that every second: $3,075 is spent on it, more than 28,000 internet users are viewing it and 372 internet users are using search engines to find it. Online, porn sites make up about 12% of all sites, taking in approximately $2.4 billion a year.

Developments in porn distribution includes credit card sales, web video and driving up the development of such technologies as 3D TV. According to David Amerland, a British NUJ journalist, editor and author of the best-selling “SEO Help: 20 steps to get your website to Google’s #1 page”, the main drive behind the consumption of porn online has to do with deep-rooted feelings of isolation and loneliness.

There is an explanation on the Toptenreview.com 2011 report of ‘Most Popular Websites’ why social networks are so popular:

Through social networking, people can use networks of online friends and group memberships to keep in touch with current friends, reconnect with old friends or create real–life friendships through similar interests or groups.

Besides establishing important social relationships, social networking members can share their interests with other like–minded members by joining groups and forums. Some networking can also help members find a job or establish business contacts. Most social networking websites also offer additional features.

In addition to blogs and forums, members can express themselves by designing their profile page to reflect their personality. The most popular extra features include music and video sections. Members can read bios of their favorite music artists from the artist’s profile page as well as listen to their favorite songs and watch music videos. The video section can include everything from member–generated videos from hundreds of subjects to TV clips and movie trailers.

Amerland expresses a similar opinion on socialmediatoday.com. He noticed that social media networks like Twitter, Facebook and Google+ are personally invested and built online interaction. They are there to fulfill a human need to connect with new people, retaining friendshops, finding partners and lead a digital lifestyle.

He also noted that ECG studies of subjects carried out while accessing porn and social networks has shown that many of the same areas of the brain light up while visiting these websites. It suggests that the same form of addictive and compulsive behavior arises whether it be from adult films or social media platforms.

On August 15, 2011 the American Society of Addiction Medicine issued a public statement defining all addiction in terms of brain changes. “Addiction is a primary, chronic disease of brain reward, motivation, memory and related circuitry.” Porn addiction is included on the list. Should we ask the question, when will social media addiction appear in this ranking?

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