Pay Per Click (PPC) advertising campaigns vastly improve digital visibility and the collection of valuable consumer habit information. This live, online Search Marketing class will teach the various paid search options including Google Adwords and Social Media advertisement. Toonari virtual training is designed to cover strategic word selection to realize advertising potential.

The course also teaches utilization of PPC data for SEO and Social Media campaigns, and cost management in a PPC/Search Marketing campaign. During our Search Marketing training, you will learn how to manage your PPC campaign from our professional Google Adwords instructors who will also show you how to ensure maximum ROI.

Details: Search Marketing 103 Online Training
Location: GoToMeeting
Method: Online Classroom
Sign Up:  View Dates/Register

- An Introduction to Keyword Research
- Keyword Research Basics
- Campaign Requirements Gathering
- Keyword Research Tools
- Digging for Keywords
- Narrowing Down Your Keyword Selections
- Integrating Your Keywords
- Using Keywords in PPC Campaigns
- Tracking Your Keyword Traffic
- Tweaking and Testing Your Keywords
- Open Q & A

Places are limited to encourage group interaction, Q&A, and to give attendees every opportunity to share the benefits of learning from real world solutions selected by the trainer from his experience consulting with and training people from many different organizations.  Register Today

Who Should Attend

This Paid Search Training is suitable for all levels of experience, from beginners to advanced, in hands-on and management roles for Paid Search campaigns in SMBs (Small and Medium businesses), corporations, government departments, universities, colleges and nonprofit organizations.  Register Today

Instructor

Icrossing’s  Brian Binder is an online marketing professional with over 6 years of Direct and Internactive marketing experience. Brian has managed advertising budgets exceeding $1.5M a month for internationally recognizable brands such as Dollar Rent A Car, Thrifty Car Rental, Melitta North America, Discover Credit Card and Vacheron Constantin.

The article Search Marketing 103 Online Training Class appeared first on The Toonari Post - News, Powered by the People!.

Pay Per Click (PPC) advertising campaigns vastly improve digital visibility and the collection of valuable consumer habit information. This live, online Search Marketing class will teach the various paid search options including Google Adwords and Social Media advertisement. Toonari virtual training is designed to cover strategic word selection to realize advertising potential.

The course also teaches utilization of PPC data for SEO and Social Media campaigns, and cost management in a PPC/Search Marketing campaign. During our Search Marketing training, you will learn how to manage your PPC campaign from our professional Google Adwords instructors who will also show you how to ensure maximum ROI.

Details: Search Marketing 102 Online Training
Location: GoToMeeting
Method: Online Classroom
Sign Up:  View Dates/Register

- An Overview of PPC Marketing
- Pay Per Click Search Engines
- Key Elements of a Successful PPC Campaign
- Building Effective PPC Ads
- How to Structure Your PPC Campaign
- Effective PPC Bidding Strategies
- How to Create Killer Landing Pages
- Tracking PPC Conversions
- A/B Split Testing
- How to Measure ROI on PPC

Places are limited to encourage group interaction, Q&A, and to give attendees every opportunity to share the benefits of learning from real world solutions selected by the trainer from his experience consulting with and training people from many different organizations.  Register Today

Who Should Attend

This Paid Search Marketing Training is suitable for all levels of experience, from beginners to advanced, in hands-on and management roles for Paid Search campaigns in SMBs (Small and Medium businesses), corporations, government departments, universities, colleges and nonprofit organizations.  Register Today

Instructor

Icrossing’s  Brian Binder is an online marketing professional with over 6 years of Direct and Internactive marketing experience. Brian has managed advertising budgets exceeding $1.5M a month for internationally recognizable brands such as Dollar Rent A Car, Thrifty Car Rental, Melitta North America, Discover Credit Card and Vacheron Constantin.

The article Search Marketing 102 Online Training Class appeared first on The Toonari Post - News, Powered by the People!.

Pay Per Click (PPC) advertising campaigns vastly improve digital visibility and the collection of valuable consumer habit information. This live, online Search Marketing class will teach the various paid search options including Google Adwords and Social Media advertisement. Toonari virtual training is designed to cover strategic word selection to realize advertising potential.

The course also teaches utilization of PPC data for SEO and Social Media campaigns, and cost management in a PPC/Search Marketing campaign. During our Search Marketing training, you will learn how to manage your PPC campaign from our professional Google Adwords instructors who will also show you how to ensure maximum ROI.

Details: Search Marketing 101 Online Training
Location: GoToMeeting
Method: Online Classroom
Sign Up:  View Dates/Register

- Introduction to Pay Per Click Marketing
- Pay Per Click Campaign Preparation
- An Introduction to Google AdWords
- How to Set Up a AdWords Account
- An Introduction to Bing Paid Search
- How to Set Up a Bing Paid Search Account
- Keyword Research for PPC Campaigns
- Ad Copy Creation for PPC Campaigns
- Landing Page Creation for PPC Campaigns
- PPC Campaign Conversion & ROI Measurement
- Open Q & A

Places are limited to encourage group interaction, Q&A, and to give attendees every opportunity to share the benefits of learning from real world solutions selected by the trainer from his experience consulting with and training people from many different organizations.  Register Today

Who Should Attend

This Paid Search Boot Camp is suitable for all levels of experience, from beginners to advanced, in hands-on and management roles for Paid Search campaigns in SMBs (Small and Medium businesses), corporations, government departments, universities, colleges and nonprofit organizations.  Register Today

Instructor

Icrossing’s  Brian Binder is an online marketing professional with over 6 years of Direct and Internactive marketing experience. Brian has managed advertising budgets exceeding $1.5M a month for internationally recognizable brands such as Dollar Rent A Car, Thrifty Car Rental, Melitta North America, Discover Credit Card and Vacheron Constantin.

The article Search Marketing 101 Online Training Class appeared first on The Toonari Post - News, Powered by the People!.

At a glance, Pay Per Click (PPC) advertising campaigns greatly helps to improve digital visibility and the gathering of valuable information about consumer habits. This Paid Search Boot Camp offered at our facility in St. Petersburg will teach the various paid search options including Google Adwords and Social Media advertisement.

This course is designed to cover strategic selection of words to be advertised, utilization of PPC data and other analytics for SEO and SMO campaigns, and cost management as well as revenue optimization and profit maximization in a PPC campaign.

During our twelve hour workshop, you will learn how to manage your PPC campaign from our professional Instructors who will also show you how to ensure maximum ROI.

12 Hours Paid Search (PPC) Boot Camp 8 AM – 8 PM   Register Today

08:00 – 8:15  Intro to PPC

08:15 – 11:00 Keyword Research, Analysis, Selection

11:00 – 12:00  Paid Search Management Platforms (Marine, Omniture, Etc.)

12:00 – 12:30  Lunch & Networking

12:30 – 03:30  Paid Search Management, Strategies, Cost Savings

03:30 – 04:30 Revenue Optimization & Profit Maximization

05:30 – 06:30 Facebook & Social Paid Advertisement Strategies, Q & A, and Conclusion

06:30 – 08:00 Open Workshop Complete, Break, Open Q & A until 8 PM

Location: 780 4 Ave S., St. Petersburg, Florida 33701
Method: Classroom
Price: $249.95

Places are limited to encourage group interaction, Q&A, and to give attendees every opportunity to share the benefits of learning from real world solutions selected by the trainer from his experience consulting with and training people from many different organizations.   Register Today

Who Should Attend

This Paid Search Boot Camp is suitable for all levels of experience, from beginners to advanced, in hands-on and management roles for Paid Search campaigns in SMBs (Small and Medium businesses), corporations, government departments, universities, colleges and nonprofit organizations. Register Today

Instructors:

Brian Binder is an online marketing professional with over 6 years of Direct and Internactive marketing experience. Brian has managed advertising budgets exceeding $1.5M a month for internationally recognizable brands such as Dollar Rent A Car, Thrifty Car Rental, Melitta North America, Discover Credit Card and Vacheron Constantin.

Karhrman Ziegenbein has more than 15 Years of experience in the digital media vertical and has managed  UX, SMO,SEO,PMO, Web Analytics & Optimization,  Text & Display Media, Web Dev.  for Microsoft, Capital One and other Fortune 100 Companies exceeding budgets of $100 MM annually.

He launched Toonari’s Center for New Media & Citizen Journalism with Sherol Ziegenbein, Pauline Prosser and Brian Binder in June of 2012 providing a learning solution that empowers everyone from CMOs to Students to solve business problems, find new opportunities for growth, and be more successful in their careers. Courses from Toonari are available in multiple formats to suit everybody’s needs— at the Training Center for New Media & Citizen Journalism, online as virtual learning, or on-site at a company. Toonari offers classes at no charge for the Unemployed and People with Disabilities.

The article Google Adwords Boot Camp on November 16, St. Petersburg, Florida appeared first on The Toonari Post - News, Powered by the People!.