Star-studded style is taking center stage as QVC returns to Beverly Hills with its much-anticipated The Buzz on the Red Carpet – Live from L.A. broadcast. This must-see style event is scheduled to air Friday, February 24 at 9 PM (ET), live from the prestigious Four Seasons Hotel Los Angeles at Beverly Hills, and will feature Hollywood’s hottest designers, stylists and celebrities. Among them will be Nicole Richie who will debut her bohemian-inspired fashion line, The Nicole Richie Collection.

The multimedia retailer will be joined by a veritable “who’s who” of Tinseltown to give viewers the ultimate red carpet experience, complete with celebrity guests, Oscar-nominated star interviews and exciting, never-before-seen red carpet-inspired pieces.

QVC will also be getting up-close and personal with the industry’s top trendsetters as it joins them behind-the-scenes while they get ready for the biggest night in Hollywood. Fans will hear from their favorite stylists and stars as they share their personal red carpet inspirations, predictions, and inside secrets on how to achieve that special “award-winning” look.

“We are honored to, once again, team up with the most celebrated names in Hollywood to bring the glitz and glamour of awards season to our shoppers,” said Claire Watts, CEO, QVC U.S. “What makes this broadcast truly exciting is that QVC will not only be unveiling the latest designs from the red carpet but will also be offering expert style and fashion advice from the stars and designers that help define these trends.”

On hand to celebrate QVC’s return to L.A. will be red carpet regulars Joan Rivers, Heidi Klum, theKardashians, Kris Jenner and Wendy Williams, who will share their coveted secrets to looking stunning in the spotlight, while stylists-to-the-stars Cristina Ehrlich and Mark Zunino offer tips and tricks for transforming the season’s top trends into everyday wear.

L.A. Designer Rachel Pally and actress, television personality and red carpet fashion expert Lisa Rinna will be on hand to share their love of fashion and present their debut lines. Acclaimed jewelry designers Judith Ripka and Erica Courtney will also join the all-star lineup to put the finishing touches on the ravishing red carpet looks.

To add a distinct touch of Hollywood glam to the evening, QVC has enlisted some of its premier beauty and style experts, including Kate Somerville, Nick Chavez, Ken Paves, Chaz Dean, the bareMinerals team and QVC newcomer Kimora Lee Simmons, who is scheduled to debut her innovative anti-aging cream. Celebrity favorites Sarah Potempo and smashbox will also lend their expertise by creating all of the models’ looks for The Buzz on the Red Carpet – Live from L.A. show.

A surely not-to-be-missed event, QVC’s annual awards show celebration has so much exciting content and products that, this year, it is also granting fans exclusive VIP access to a special online preview currently available at QVC.com/redcarpet. Facebook fans are also encouraged to stop by the “Red Carpet Shop” on QVC’s Facebook page to watch insider videos and shop for products, including an exclusive item from the Kardashian sisters’ K-Dash Collection.

For additional information on The Buzz on the Red Carpet – Live from L.A., visit QVC.com/redcarpet/.

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‘SUCCESS’ magazine, the national business publication that serves small business owners and entrepreneurs, delves into the world of celebrity marketing for the cover of its February issue. On the magazine’s cover is Kim Kardashian, the entrepreneur and ‘Keeping Up with the Kardashians’ star, cited as the premier example of the hard-to-miss trend of celebrity marketing.

In the February issue, Kardashian talks exclusively to ‘SUCCESS’ about social media marketing, her goal-setting routine with mom and manager, Kris Jenner, and her current business strategy to pull back from specific products in favor of focusing on her larger product lines, such as the Kardashian Kollection at Sears.

Ranked by Ad.ly as the second-most-influential celebrity in social media, Kardashian has 17 million online fans, and her family’s various business ventures, including shows, books, fragrances, clothing lines, and shoes, are said to be worth $1 billion and growing.

“I honestly feel that I’ve gotten to where I am—with sales of my fragrance, the QVC line, our various products, and the success of our Dash stores—because I listen to my fans,” Kardashian tells ‘SUCCESS’. “I have such a personal relationship with them. Being very involved in social media, I feel a real connection with my fans.”

“People aren’t stupid,” she says. “You really have to love what you do, and you really have to believe in what you’re working for, for everyone else to believe you.” This willingness to be transparent via social media is perhaps the reason why this reality star has proven that celebrity marketing is a force that is here to stay, despite the fallibility of celebs.

“Celebrity marketing is clearly a major trend,” says ‘SUCCESS’ Media Executive VP, Steve Jamieson. “How could we not give our take on it? We take our promise to bring our readers relevant ideas in a positive manner very seriously. This is no exception.”

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