Star-studded style is taking center stage as QVC returns to Beverly Hills with its much-anticipated The Buzz on the Red Carpet – Live from L.A. broadcast. This must-see style event is scheduled to air Friday, February 24 at 9 PM (ET), live from the prestigious Four Seasons Hotel Los Angeles at Beverly Hills, and will feature Hollywood’s hottest designers, stylists and celebrities. Among them will be Nicole Richie who will debut her bohemian-inspired fashion line, The Nicole Richie Collection.

The multimedia retailer will be joined by a veritable “who’s who” of Tinseltown to give viewers the ultimate red carpet experience, complete with celebrity guests, Oscar-nominated star interviews and exciting, never-before-seen red carpet-inspired pieces.

QVC will also be getting up-close and personal with the industry’s top trendsetters as it joins them behind-the-scenes while they get ready for the biggest night in Hollywood. Fans will hear from their favorite stylists and stars as they share their personal red carpet inspirations, predictions, and inside secrets on how to achieve that special “award-winning” look.

“We are honored to, once again, team up with the most celebrated names in Hollywood to bring the glitz and glamour of awards season to our shoppers,” said Claire Watts, CEO, QVC U.S. “What makes this broadcast truly exciting is that QVC will not only be unveiling the latest designs from the red carpet but will also be offering expert style and fashion advice from the stars and designers that help define these trends.”

On hand to celebrate QVC’s return to L.A. will be red carpet regulars Joan Rivers, Heidi Klum, theKardashians, Kris Jenner and Wendy Williams, who will share their coveted secrets to looking stunning in the spotlight, while stylists-to-the-stars Cristina Ehrlich and Mark Zunino offer tips and tricks for transforming the season’s top trends into everyday wear.

L.A. Designer Rachel Pally and actress, television personality and red carpet fashion expert Lisa Rinna will be on hand to share their love of fashion and present their debut lines. Acclaimed jewelry designers Judith Ripka and Erica Courtney will also join the all-star lineup to put the finishing touches on the ravishing red carpet looks.

To add a distinct touch of Hollywood glam to the evening, QVC has enlisted some of its premier beauty and style experts, including Kate Somerville, Nick Chavez, Ken Paves, Chaz Dean, the bareMinerals team and QVC newcomer Kimora Lee Simmons, who is scheduled to debut her innovative anti-aging cream. Celebrity favorites Sarah Potempo and smashbox will also lend their expertise by creating all of the models’ looks for The Buzz on the Red Carpet – Live from L.A. show.

A surely not-to-be-missed event, QVC’s annual awards show celebration has so much exciting content and products that, this year, it is also granting fans exclusive VIP access to a special online preview currently available at QVC.com/redcarpet. Facebook fans are also encouraged to stop by the “Red Carpet Shop” on QVC’s Facebook page to watch insider videos and shop for products, including an exclusive item from the Kardashian sisters’ K-Dash Collection.

For additional information on The Buzz on the Red Carpet – Live from L.A., visit QVC.com/redcarpet/.

Image Courtesy of   Featureflash / Shutterstock.com

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Suzy Amis Cameron, founder of the Red Carpet Green Dress design contest, announced the winning dress and surprise actress who will wear the sustainable gown to the 84th Academy Awards.

Actress Missi Pyle, recently seen in the Academy Award nominated film “The Artist,” will wear a design by Valentina Delfino when she attends the 84th Academy Awards. Delfino – born in Venezuela and based in Miami – was among hundreds from around the world who submitted a sustainable dress design for the competition, which began last November.

“The Red Carpet Green Dress contest gives aspiring or established designers a chance to make a beautiful and sustainable gown that will be seen on the single most anticipated red carpet,” said Suzy Amis Cameron. “When the talented actress Missi Pyle steps onto the red carpet at the Academy Awards this Sunday, everyone will see why sustainable design can also be stunning design. Valentina Delfino has created an Oscar worthy dress, and I am thrilled Missi has joined us in creating an important fashion moment.”

Environmental advocate and wife of Director James Cameron, Suzy Amis Cameron started the Red Carpet Green Dress contest in 2009, during a non-stop red carpet bonanza she experienced while attending “Avatar” premieres, in which she wore countless dresses and began to understand the environmental footprint fashion can have on our planet. The experience helped her shape the global challenge, now in its third year, in which designers submit red carpet worthy designs made entirely of sustainable materials.

“All the world is watching this red carpet,” said actress Missi Pyle. ”And as artists, I believe it is our job to show the world that we not only care about creating incredible art, but that we are mindful of the fact that, in doing so, we can make something beautiful that is also sustainable. It is an incredible honor for me to walk the most glamorous red carpet in the world in such a stunning and meaningful dress.”

“This is a winning year for all involved in the Red Carpet Green Dress contest,” said Samata Angel, Red Carpet Green Dress Global Campaign Director.  ”We not only have a stunning garment from Valentina Delfino, but we have an actress who is part of an Oscar nominated ensemble. Missi Pyle is a talented artist whose commitment to sustainability extends to the red carpet. Her gown will shine both for its strong design, and for the important statement it makes about sustainable fashion.”

Red Carpet Green Dress benefits MUSE School CA and Global MUSE – a non-profit founded by Suzy Amis Cameron and her sister Rebecca Amis to provide resources to their partner schools around the world.  Their initiatives include assistance for basic school operations, curriculum development, and nutritious lunches for every student.

Partner Support

Red Carpet Green Dress has received support from notable partners around the world.

Missi will be wearing shoes designed by Christian Louboutin and accessories from Stella McCartney.

The dress itself was made under the guidance of award-winning designer Birgit Muller.

The Ambrose Hotel, Santa Monica’s only award-winning sustainable boutique hotel, will host winning designer Valentina Delfino. The Ambrose’s green values are the perfect compliment for the Red Carpet Green Dress contest.

Zem Joaquin, Founder & CEO of Ecofabulous.com, has supported Red Carpet Green Dress and assisted in the selection of the winning garment.

Cradle to Cradle and the Natural Resources Defense Council have worked in partnership with Red Carpet Green Dress to ensure the final design is sustainably created.

Eco fashion is a growing trend and movement among red carpet regulars, including Livia Firth and Viola Davis.

About the Winning Design

The gown will contain silk peace chiffon, lined with recycled polyester and a sustainable zipper located on the left side seam. The silk chiffon will be dyed with a natural mineral dye, which is both environmentally friendly and OSHA approved.

Peace Silk (or Cruelty–Free Silk) is the non-violent silk created through the process that permits the full life cycle of the silkworm pupae. The silkworm is able to emerge naturally and only then the cocoons are unwound.  On the contrary, the traditional sericulture approach kills the worm inside. This is done through the process of heat or steam, in order to keep the pupa from breaking through the cocoon – causing numerous threads rather than having a single fiber.

For more information, visit redcarpetgreendress.com

Image Courtesy of   Helga Esteb / Shutterstock.com

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For the first time, hungry celebrities attending the 2012 Sundance Film Festival had the chance to nosh on offerings from Udi’s Gluten Free Foods. Throughout the event, festival attendees were greeted with Udi’s goodies, including bread, bagels, granola and more with zero gluten and the 100 percent high-quality taste Hollywood’s elite expect.

Many of the television, music and movie stars who stopped by the booth were already familiar with Udi’s products and most importantly, the reality of living gluten free. At the red carpet for the Creative Coalition’s Annual Spotlight Initiative Awards Gala Dinner, honoree Annalynne McCord revealed that she recently discovered her own gluten intolerance and the need to make dietary adjustments.

The actress was thrilled to learn that the entire dinner was being sponsored by Udi’s Gluten Free Foods and prepared using gluten free ingredients, including Udi’s Gluten Free Pizza Crusts and White Bread. As with other healthy eating movements, celebrities are known for being early adopters and trend-setters.

“Based on our experience at Sundance, it’s safe to say that the entertainment industry is ahead of the curve in terms of awareness of gluten free foods and the medical and non-medical reasons for eating gluten free,” said Denise Sirovatka, vice president of marketing.  “We feel fortunate to have met so many vocal, Hollywood influencers, and Udi’s is committed to helping them and their fans live a happy, gluten free lifestyle.”

During the festival, famous faces, including Elizabeth Olsen, Emily Blunt, James Marsden, William H. Macy, Ice T, Lil Jon and many more, sank their teeth into Udi’s delicious gluten free offerings. Eager to share their love for the brand, one actress even requested that Udi’s send products to the set of her hit TV show.

The decision to participate in the flurry of activity in Park City during the annual Sundance Film Festival was an easy one for Udi’s leadership once the festival theme, “Look Again,” was announced. Whether consumers have never gone gluten free before, or they haven’t yet found the fun in living gluten free, Udi’s is on a perpetual mission to encourage consumers to “look again” at how great life without gluten can be.

Going gluten free — whether mandated by a medical condition or by choice — has become a major trend among consumers and in the food industry. Shoppers are buying more gluten free products — like Udi’s foods available at grocery stores across the country — and restaurants are adding more gluten free options to menus.

Image Courtesy of   https://www.facebook.com/sundance

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Hispanic Group, an independent, minority-owned agency specialized in offering customized approaches aimed at targeting specific nationalities within the U.S. Hispanic market, is reaching a major milestone:  its 10-year anniversary.  To celebrate its decade-long trajectory, Hispanic Group is rolling out the red carpet, literally, for the VIP guests:  its clients.

Clients were invited to a cocktail reception that will take place on Wednesday, January 18 at the iconic, newly renovated Rusty Pelican in Key Biscayne.  Guests will be treated to a night of music and live entertainment with Miami’s most amazing skyline views as a backdrop. Hispanic Group credits its staggering growth and overwhelming success to its loyal clients, for whom this anniversary celebration is all about.

“Ten years ago we embarked on a journey, we have walked a long path, never slowing down and only stopped to check our baggage…and now we celebrate 10 years of relentless commitment as we gear up for the challenges the next 10 years will bring,” reflected Jose Luis Valderrama, President and Founder of Hispanic Group.

The celebration warrants highlighting the top achievements of the last decade:

• Trailblazer as an independent, minority-owned agency aimed at ultrasegmentation within the U.S. Hispanic market.
• Restructured operations to spin off three business units: Hispanic Group, LatinAmerican Ethnic TV (LAETV) and Broadcast Productions.
• Amassed expansive rolodex of clients that now includes DISH Network, LAN Airlines, XOOM and Discovery en Espanol, to name just a few.
• Ranked #12 in Advertising Age’s Hispanic Fact Pack 2007 list of Top 50 Hispanic Agencies in the U.S. and among the top 10 independent Hispanic Agencies on the same list.
• Employs forty-communications professionals specializing in marketing, branding, advertising, television and media buying.
• Pioneer in its ability to offer immediate access to street marketing research teams in 42 cities throughout the U.S.
• Unique capability to leverage more than 700 individuals working on specific campaigns, tailored to meet the individual needs of the company’s clients.

“The entrepreneurial spirit is born from adversity, gets fertilized with ideas and flourishes with hard work.  That has been the recipe for the last decade that enables us today to fill up with pride and say we have earned the confidence of our clients, esteem of our colleagues and credibility from the media,” noted Valderrama.

“Our tenth anniversary event is a celebration of our culture, what we represent and all those who have supported us from our humble beginnings to share in our success today,” added Valderrama.

Hispanic Group (www.hispanicgroup.net) has a keen ability to identify the behavior, location, culture and colloquialisms for each Hispanic group within the United States and reach them by speaking in their own language, customs and cultures.  An Argentine will not generally be a regular customer for tacos and a Mexican will not be a fan of Colombian soccer teams.

This know-how and market segmentation enables Hispanic Group to be effective and innovative reaching this demographic in the U.S. ”In this our 10th anniversary, I want to thank each and every Hispanic in the U.S., regardless of legal status, language preference or education, because beyond all the classification we (Hispanics) represent 50 million people living in the U.S.,” added Valderrama.

“I want to thank them all for this roller coaster ride.  Cheers to the next 10 years,” concluded Valderrama.

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