By the time you’re ten, you have most likely heard the phrase: Reduce, Reuse, Recycle. But how effective is recycling?

When younger, you’re more likely to actually recycle because you have been taught that is the right thing to do. However, that quickly changes once children grow up because their apartment or house charges extra for recycling, or because recycling is too much of a hassle.

According to the Clean Air Council, “Only 30% of people in the Southern region of the United States had curbside recycling collection [recycling that is deposited by the residents outside of each house and picked up by recycling representatives] in 2008. Eighty-four percent of people in the Northeast had curbside recycling.” Especially since the percentage within the Southern region is so low, it certainly does not encourage people to recycle. “In 2008, only 23.1% of glass disposed of was recycled, and only 7.1% of plastics and 21.1% of aluminum.” Surprisingly, “the average American office worker uses about 500 disposable cups every year” and “every year, Americans throw away enough paper and plastic cups, forks, and spoons to circle the equator 300 times.”

The startling fact is that a lot of Americans do not recycle, “Over 7 billion pounds of PVC are thrown away in the U.S. each year. Only 18 million pounds of that, about one quarter of 1 percent, is recycled.”

Recycling is a huge deal on my college campus because we are trying to “Go Green” and leave less of a carbon footprint. Sure, there are still people who do not recycle and those who use a different plastic water bottle every day, but the majority of those on campus will at least recycle.

However, many times even “recycled” plastics cannot be reused, so why are so many of our items made from plastic? If you look around the room, you would be surprised at how many plastic items you own, ranging from food containers to shelves. Looking at the statistics for water bottles alone is sickening. The Clean Air Council claims that “827,000 to 1.3 million tons of plastic PET water bottles were produced in the U.S. in 2006, requiring the energy equivalent of 50 million barrels of oil. 76.5 percent of these bottles ended up in landfills.” In addition, “26 to 41 percent of the 2.4 million tons of PET plastic discarded every year is bottled water bottles” and “because plastic water bottles are shielded from sunlight in landfills, they will not decompose for thousands of years.”

It may not be feasible to believe that plastics can be eliminated entirely from our lives, but everyone can be more conscious about their plastic usage. You can reduce your own plastic consumption in several easy ways, such as bringing your own bags to the grocery store so you do not get more paper or plastic bags. “Every year, Americans use approximately 1 billion shopping bags, creating 300,000 tons of landfill waste.” In fact, “Less than 1 percent of plastic bags are recycled each year.” You can also buy a reusable water bottle rather than buying bottled water.

If everyone made an effort to use fewer plastics, everyone would be doing something better than recycling: they would be proactive about an issue, rather than simply throwing something away in the proper bin.

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Guildford, England — The first dispenser in Europe of drinks using new technology is unveiled at the University of Surrey June 26 by its inventor American entrepreneur Mitchell Joseph.

Professor Roland Clift, of the Centre for Environmental Strategy (CES) at the University of Surrey, has been working with the Joseph Company of California in developing a way to deliver cooled drinks without refrigerated storage: the Chillcan technology. To chill the drink to about 15 degree(s) C below ambient temperature, the consumer just has to push a button on the base of the can. This releases pressurized carbon dioxide which is adsorbed onto activated carbon contained in an inner can. The release absorbs heat (the “heat of desorption”) which cools the drink, contained in the space between the inner and outer cans. The liquid is then ready to be poured or drunk from the top of the can in the usual way.

The Chillcan is much more climate-friendly than drinks stored in refrigerators. It avoids the power consumption and also leaks of refrigerant which represent contributions to greenhouse gas emissions causing climate change. The carbon dioxide is recovered from waste gases which would have gone into the atmosphere anyway. The activated carbon comes from biological waste – coconut shells, at present.

Roland Clift, Emeritus Professor at the University of Surrey and Executive Director of the International Society of Industrial Ecology, said: “Helping the development of the Chillcan has been a unique opportunity to apply the kind of systems thinking we have developed in the Centre for Environmental Strategy to a potentially disruptive high-volume consumer product.

“We have been able to help Mitchell Joseph by using Life Cycle Assessment (LCA) to ensure that the whole supply chain is environmentally sound. LCA has also shown where best to launch the can: to replace drinks dispensers which may be badly maintained, leaking energy and refrigerant.”

“It also shows the importance of recovering and re-using the chiller units, which is the next important stage in developing the Chillcan system.”

The Centre for Environmental Strategy at the University of Surrey is celebrating its 20th anniversary and the new drinks dispenser was launched at a special event to mark the occasion.

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Do you sometimes wish that you could do more for the environment but don’t know where to start? Maybe you’ve taken that first step by starting to recycle but with a hectic schedule you don’t think you have time to do anything else.

Luckily, there are several things you can do that are simple and don’t require a big investment of time and energy on the way to becoming green. Here’s a list of down-to-earth ways for you to reduce, reuse, and recycle your way to a more eco-conscience self:

1. Stop buying bottled water

Buying bottled water is both expensive and wasteful. Giving bottled water the boot will save money and help the environment. Bottled water creates 1.5 million tons of garbage yearly and although water bottles are recyclable, nearly 80 percent of these bottles aren’t recycled. If more people stop buying bottled water then fewer bottles will end up in landfills.

Two of the most popular bottled waters, Pepsi’s Aquafina and Coca-Cola’s Dasani, are sold along side soda in vending machines and cost about $1.00 per bottle. Both brands are sold in 24-ounce bottles and their websites state that their products are filtered and purified, municipally supplied water.

What does that mean exactly? Essentially, when you buy a bottle of water, you’re paying about $0.05 per ounce for filtered city water.

A better way to do water on-the-go is to buy a filtered water pitcher and each person in your home a reusable, dishwasher-safe water bottle. The Brita Bottle makes ditching bottled water easy: this reusable water bottle from Brita has a built in filter which allows you to filter water anywhere.

2. Switch to reusable cloth towels and napkins

Skipping paper towels and napkins in favor if a cloth alternative reduces garbage that would end up in landfills and saves natural resources. Stock up on cloth towels and napkins and store them in a drawer in your kitchen then pull them out when needed.

An easy way to determine the amount of cloth napkins you’ll need for your family and reduce your laundry pile is to assign each member of the family a different color napkin or a different color napkin ring and then wash their napkin only when it truly needs it or at the end of the week. Something Different Linen offers one-dozen, 20-inch square, cotton dinner napkins for $23.00 for sale at Amazon.com.

The retailer also sells smaller, 6-inch square napkins that would perfect for tucking inside of a child’s school lunchbox.

3. Start using reusable shopping bags

Cities across the globe are passing bans on plastic shopping bags. With tens of billions of plastic shopping bags ending up in landfills each year it’s no wonder. Even though these bags are recyclable only a very small percentage ever ends up being recycled.

The key to using reusable shopping bags is remembering them when going shopping. Stash reusable shopping bags in your car, your purse, jacket pockets or any place where you’re likely to look before heading into the store.

You’ll often be able to find reusable shopping bags for sale in your neighborhood grocery store however many stylish, inexpensive bags are available. Envirosax offer designer prints, have been tested for strength and safety, and are available different styles. The company’s Greengrocer Series bags will fit in the palm of your hand when rolled up and just under $9.00.

4. Reduce the amount of mail you receive

Let’s face it – not everything we get in the mail is important. More than one billion pieces of junk mail are delivered each year and in the United Statesalone the catalogs, sales flyers and credit card offers that clog mail boxes account for one-third of all the mail delivered in the world.

You can reduce the amount of junk mail you receive by contacting the biggest offenders directly or by visiting DMAChoice.org or Catalogchoice.org. Both companies add your name and address to junk mail and catalog “do not mail” lists.

Every year inAmerica, more than 350 million magazines are published and nearly 50 percent of those purchased end up not being recycled. An easy way to ease to minimize to lessen the burden on the environment is to contact magazines publishers and request that your subscription be converted to a digital format.

5. Reduce water consumption

A running water faucet uses about two to three gallons of water per minute and a running shower uses about five gallons of water per minute. Why is this important? Knowing how much water you’re using when you turn on the tap or step into the shower helps when trying to conserve water.

Conserving water allows more water to stay in reservoirs which helps to maintain ecosystems and preserve water for future use. You can start to lower your water usage by taking shorter showers. The average person showers for eight minutes, using approximately 40 gallons of water.

Cutting your shower time to five minutes or less will save at least 15 gallons of water which can add up to thousands of gallons per year for just one person.

Also consider turning off water faucets while you brush your teeth and shave. It takes practice to remember to turn the faucet on and off, but soon it will become second nature.

6. Clean out closets and donate unused items to charity

We live in a world that thrives on consumerism and it would be safe to assume that you, like many others, have items in your home that you no longer use. Are your closets bursting with unworn clothing? What about that set of golf clubs in your garage that you no longer use or all of the board games collecting dust in your hall closet?

Donating your unused items to charity gives them new life and placing clothing, games and other gently used items into the hands of someone else promotes reuse. It doesn’t make sense to throw away something that somebody else might be able to use.

Two charities that accept donations and help those in need are Goodwill Industries International, Inc. and The Salvation Army. Goods donated to be sold at Salvation Army Family Stores benefit the charity’s Adult Rehabilitation Centers which the organization’s website explains assists people with issues of “substance misuse, legal problems, relational conflicts, homelessness, unemployment, and, most importantly, a need for spiritual awakening and restoration.”

Donations sold in one of Goodwill International’s stores are put to use by offering, “job training, employment placement and other services to people who have disabilities, lack education or job experience, or face employment challenges.” Last year, Goodwill helped more than 2 million people train for careers.

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